novelraw Chapter 393 He, Ren Ming, Doesn't Have the Ability to Know!
Chapter 393 He, Ren Ming, Doesn't Have the Ability to Know!
Chapter 393 He, Ren Ming, Doesn't Have the Ability to Know!
"The hit rate of the first issue is 2000 million."
What Ren Ming said shocked Yang Lu severely.
"Ren Ming, I'm calling you brother." Yang Lu wanted to cry, "Do you know what 2000 million hits in one day means for a new program with no audience base? And... well, never mind."
He also wanted to say that the traffic of our Central Video app cannot be compared with those mainstream video platforms. The overall number of users is already small, and we still set such a high goal. Isn’t this looking for “death”?
But thinking that saying this would hurt people's confidence too much, I didn't say it.
Ren Ming said: "I know this is a difficult goal to achieve, but Director Yang, if I don't agree, I won't even get the 1000 million."
Yang Lu stopped talking.
The two began to stare at each other.
After a long time, Yang Lu sighed, "2000 million clicks is 2000 million clicks."
After calming down his mood, Yang Lu said again: "What we have to do now is to use the money to invite enough big-name celebrities to be resident guests. Only after the guest lineup is confirmed can we attract sponsors' investment. With the money , things will take a turn for the better..."
"Director Yang." Ren Ming interrupted his imagination, "Have you ever thought that the 1000 million, after deducting all kinds of expenses, may not be able to hire big enough celebrities."
Yang Lu was silent again.
He hadn't experienced such a difficult start in many years.
Over the years, as long as it is his show, funding, guests, and sponsors are not issues he needs to consider at all, and he has long been used to smooth sailing.
However, the various difficulties that came this time made him a little numb.
However, after all, it was someone who had been a director for many years, he did not sigh too much, but began to actively think about solutions.
But after thinking about it, he really couldn't think of how to break this game.
On the other hand, Ren Ming had a flash of inspiration and thought of an idea.
But he didn't say it, but began to think about its feasibility in his mind.
It was completely dark.
The colorful lights on the street are lit up, and people are still immersed in the peaceful atmosphere of the New Year.
"Guru~"
The sound of drumming from his stomach interrupted Yang Lu's thoughts.
Look at the time.
19:23
"Ren Ming, don't think about it, go eat first, people are like iron and steel, no matter how busy you are, you have to eat."
Ren Ming hesitated and said, "Director Yang, I have thought of a solution, but I don't know how feasible it is. Please give it a reference."
Yang Lu smiled and said, "Okay, let's go to the cafeteria first, and talk while eating."
Seven forty in the evening.
The two of them took a bowl of noodle soup and sat down at an empty table.
Yang Lu picked up some noodles and blew a couple of mouthfuls. Before eating, he asked, "By the way, what's the idea you're talking about?"
Ren Ming said: "Director Yang, I think we have all fallen into a misunderstanding. Who said that variety shows must invite guests?"
Just as Yang Lu was about to eat noodles, he put it down again, and asked back, "Because the audience is watching variety shows, and they are after the guests. What's more, our show is the number one slow variety show in the world."
"With no audience base, no gimmicks, and no attractive guests, what do you let them watch? Why should the audience choose us?"
Yang Lu thinks he has a deep understanding of his own programs.
Ren Ming smiled and said, "Isn't this just our gimmick?"
"What?" He didn't respond for a while.
"The world's 'first' slow variety show, this is our gimmick." Ren Ming deliberately reread the first two words, and then looked at him suddenly enlightened, smiling without saying a word.
Yang Lu's expression changed, he was excited for a while, and puzzled for a while.
After a while, he asked out his worries, "I admit, this is indeed a good gimmick, but does it have anything to do with not inviting guests?"
"The first slow variety show is our gimmick, but it is also our weakness. People don't know what type of show it is, and they don't know where to watch it."
"Inviting big-name guests is to attract them first, and then show them our highlights. The smell of wine is also afraid of deep alleys. No matter how good our show is, if we can't attract viewers to watch, isn't it useless?"
"Also, we don't have the opportunity to slowly spread word of mouth. The success or failure of the first issue determines whether we can broadcast it on TV. How to solve this problem?"
He asked Ren Ming, but it was not a question, but a question with the meaning of asking for advice.
Ren Ming asked back: "Director Yang, do you still remember "The Host Contest"?"
"Of course, that's why you became my colleague." Yang Lu fell into doubt again, okay, why are you mentioning other programs.
Ren Mingdao: "I remember that when the "Host Contest" was broadcast, there was a wave of enthusiasm. And the whole season of the program, from the contestants to the judges, did not have a celebrity guest."
Yang Lu turned himself into a master at the moment, "However, "The Host Contest" is not a variety show in the traditional sense, it can be regarded as an open interview on the stage."
"Moreover, it also has an audience base. This is not the first time our station has done it. The Tang Heming you are most familiar with came in through the "Host Contest"."
Ren Ming asked again: "What about "Yang Young Summer"? Dozens of participants are all hosts and reporters in our station. There are no stars, no audience base, and the broadcast platform is still our CCTV app. .”
This lore made Yang Lu speechless, but his face was full of excitement.
After a while, he continued to argue: "But "Yang Young's Summer" also has its special features, because it can be regarded as a party, and the form of the party is more acceptable to the public."
"And the lineup of dozens of well-known reporters and hosts is unprecedented in all previous evening shows."
"Also, in "Yang Young Summer", many of them used to only focus on broadcasting news, and there were even many anchors of "News Network". They took off their serious masks, sang, danced and played the piano on the show. For the audience, it is novel and good-looking.”
He spoke faster and faster, and his thoughts became clearer and clearer.
At this time, he was not trying to fight for the sake of leverage, but to find out the biggest selling point of "A Great Life" in the process.
Ren Ming also knew that this was a rare opportunity to check for gaps.
"Director Yang, let me ask you, among the dozens of reporters and hosts participating in "Yang Young Summer", who are the most discussed ones?"
Yang Lu said without hesitation: "You, Tang Heming, Yang Minghui, and the CCTV Boys group are highly talked about. Although the fan stickiness is not as high as those traffic stars, it is not unreasonable compared with ordinary stars."
Ren Ming said again: "One of the highlights of "Yang Young Summer" is to show the unknown side of those news anchors, so can our "Amazing Life" reproduce this highlight?"
"Of course." Yang Lu conceived many pictures in his mind, "In the show, we can not only sing and dance, show off our talents, but also cook, talk, talk about the past, and look forward to the future."
"Compared to "Yang Young's Summer", "A Great Life" will only show their other side in a more comprehensive way. point."
Ren Ming asked the last question, "Then Director Yang, do we still need to invite big-name guests?"
Yang Lu looked at him, the two looked at each other and smiled, everything was kept silent.
……
The seventh day of the new year.
In addition to schools, all walks of life start work on this day.
The small shop on the side of the road also opened the shutter door that had been closed for many days today. Before the customers came to the door, the owner personally lit a firecracker.
In the crackling sound, I pray that in the new year, my small shop will be prosperous.
On CCTV's side, the "Amazing Life" program team was officially established today.
The chief director and the chief planner worked hand in hand...to help each other, and selectively concealed the fact that the start-up capital was only 1000 million and there was a high probability that it would not be broadcast on TV.
They led a highly motivated team and started the most important preparatory work before the shooting - soliciting sponsorship.
"Hey, Mr. Wang, I'm Yang Lu."
"It's not that I don't want to contact you. I've been busy recently. No, I've prepared a new show and it's about to start filming, so I'm looking for my brother to catch up."
"Haha, brother, you know me well. As for the permanent guest lineup, we are currently tentatively planning to be Ren Ming and Tang Heming."
"Of course Yang Minghui will also come. We also want to gather CCTV Boys together. It's just that he is too busy to be there permanently, but I guarantee that he will definitely come, and there is a high probability that he will appear in the first episode."
……
"Hello, Mr. Zhang, I'm Ren Ming."
"Yes, that's Ren Ming, the host of CCTV."
"Because your company and our station have been partners for a long time, so I'm looking for you today, and I still want to talk about cooperation."
"Yes, we have decided to start a new variety show. This is also the first time that I have been a resident guest of a variety show. Teacher Tang Heming is also a resident guest."
"I am the chief planner, and the chief director is Director Yang Lu. The type of program focuses on slow life. In this era when everything is fast, and even breakfast is too late to sit at the dining table, we want to use such a slow program to relax everyone. The tense spirit..."
……
in the afternoon.
Ren Ming and Yang Lu breathed a sigh of relief and got to know each other's fruits of labor all morning.
No one's corner.
Ren Ming looked relaxed and asked, "Director Yang, how much did you pull this morning?"
Seeing his confident appearance, Yang Lu felt that he must have won a lot of sponsorship.
Thinking about his own achievements, Yang Lu was a little ashamed, and even more ashamed to say the amount of sponsorship he got.
He contacted seven or eight familiar bosses, and called them brothers and sisters for a whole morning. In the end, he managed to reach the friendly 200 million yuan.
For an individual, this amount of money is quite a lot, but for a variety show group, this amount of money is just a drop in the bucket.
Many people have never heard of the so-called slow variety show, and there are no stars, so they have no idea of sponsorship.
To be more polite, he said that his company’s capital chain has been tight recently, and it is very "regrettable" that he can only cooperate next time. If he is not polite, he almost hung up the phone directly.
And these few are already the "high-quality customers" he has screened, and the situation in the afternoon will only be more difficult than in the morning.
But the good news is that Ren Ming seems to have succeeded in attracting a lot of funds.It doesn't matter who it is, as long as it can attract funds.
"Director Yang, how much is it? Give me a confirmation letter."
Hearing his urging voice, Yang Lu took a deep breath, feel ashamed as long as you are ashamed, anyway, there are no outsiders, just yourself and him.
So, he said with some embarrassment: "200 million."
Ren Ming was startled, is this the connection of a veteran variety show director?
"Don't talk about me, let's talk about you." His shocked eyes made Yang Lu even more embarrassed, so he hurriedly changed the subject.
Ren Ming said, "50."
Yang Lu: "..."
He laughed and said, "Ren Ming, you're actually kidding me, right? Let's skip a zero, right?"
Ren Ming shook his head.
Yang Lu's mentality had quietly undergone some subtle changes.
The two of them worked all morning, and finally added up to two hundred and five.
These numbers seem to be mocking themselves.
……
A dairy company.
"Mr. Wang, haven't you said many times that Director Yang is a talented director? Why did you directly reject his request this time?"
"It's true that he is talented, but this time he might have been fooled by that Ren Ming. I've never heard of slow variety shows, and they don't even invite celebrities, so it would be strange if anyone could watch them."
"But didn't he say that Ren Ming and Tang Heming are permanent residents? Based on the two of them, there will be a group of people going to see it."
"The two of them are famous, and they are not young, but their fans are not good enough, they are not obedient enough. The real high-quality stars have to be those traffic stars. Their fans are obedient. As long as the idol acts like a baby and asks for a ticket, If there is milk, they will really buy it.”
……
A mobile phone company.
"Mr. Zhang, do we really want to refuse? Should we think about it again? This is Ren Ming's first time as a resident guest on a variety show. It's a pity to refuse."
"It's nothing to be sorry about. What kind of variety show is this called life? It won't be popular. This time, Ren Ming is not only a resident, he is also the chief planner and assistant director. For a variety show, let a news broadcaster take on the big responsibility, ha ha, He, Ren Ming, is the chief planner, can he be? No, he doesn’t have the ability to know. Their brains are broken, we can’t go up with them.”
"But Mr. Zhang, from the perspective of an ordinary person, I am really willing to watch such a slow variety show. I also believe that this should be what most people think."
"You are still young, and your creativity is good, but just like cooking, no matter how high-end the ingredients are, if you ask a novice in the kitchen, it will not be delicious. This time it is obvious that CCTV wants to praise Ren Ming regardless of the cost. I But don't follow me."
"See you, Mr. Zhang!"
……
three days later.
After a long period of hard work, the "Amazing Life" program group finally won its own sponsor, a company that sells olive oil.
The final naming fee is 1000 million.
Compared with other variety shows in the station, this naming fee can be said to be the price of cabbage.
If you look at the price alone, if you don’t know, you might think it’s a third-tier satellite TV program.
However, behind this program is the real ace production team of CCTV, and it has two major rating codes of Tang Heming and Ren Ming.
It can be said that this is an extremely outrageous result, but due to various reasons, it actually happened.
And this price, apart from finances, as far as the two guys who are in the same boat know, they dare not talk to the enthusiastic team below, it is too easy to damage morale.
Of course, paper cannot contain fire.
As for when to confess, they discussed it and decided to wait for the first issue to come out.
At that time, they were already bound on the thief... big ship, and everyone was like grasshoppers on the same rope, and it was too late to run away.
Once people are busy, they will feel that time flies very fast.
With the concerted efforts of a team of hundreds of people, on the first day of March, "A Great Life" was launched.
(End of this chapter)