novelraw Chapter 312 Zhang Lan, who doubts his life, and the price increase of advertising fees (2 in 1)
Chapter 312 Zhang Lan, who doubts his life, and the price increase of advertising fees (2 in 1)
Chapter 312 Zhang Lan, who doubts his life, and the advertising fee of the price increase (two in one)
The ratings of "Focus" came out.
At [-] o'clock in the morning, the Xiaguo TV rating network first released the ratings rankings of yesterday's programs for each time period.
ten o'clock.
CCTV's official Weibo retweeted, and the ratings of "Focus" suddenly entered the public's field of vision.
In a day, the period from [-] to [-] o'clock should be a very good time except for the golden hour from [-] to [-] o'clock.
At this time, the number of viewers watching TV began to show a slow upward trend.
But because at seven o'clock, all David TVs will broadcast CCTV's "News Network" simultaneously, so at this time, the evening news is generally broadcast on TV, and there are fewer entertainment programs for people to choose from.
And everyone has been busy all day, and when they get home, they want to watch something relaxing.
Obviously, serious news cannot satisfy everyone's needs.
Under such circumstances, Ren Ming appeared with "Focus".
Super high-quality appearance + high-level jokes + self-contained traffic + the novelty of being exposed to this form of news for the first time, the combination of these four, in a sense, during the time of six to seven o'clock when news is everywhere, "Focus "It can be called a dimensionality reduction strike, killing people directly.
The feedback is in terms of ratings, which is to directly take the number one ratings at the same time.
And the gap with the second place is only a little over [-] million points.
【2月28日，18:00-19:00时段收视排行】
丨ranking丨program name丨viewer rating%丨channel丨
丨1丨Focus丨2.173丨CCTV News Channel丨
丨2丨Animation One Two Three丨0.834丨CCTV Comprehensive Channel丨
丨3丨News scene丨0.796丨Mango TV丨
丨4丨Evening News丨0.728丨Tomato TV丨
丨5丨Nanjiang News Network丨0.623丨Nanjiang Satellite TV丨
丨6丨……丨
Nanjiang Satellite TV, which has always been in the second echelon in the battle for ratings, has recently caught up in the news.
As for the reason, it's not because "Nanjiang News Network" has changed much, but because its previous host was Ren Ming.
After the ratings of "Focus" came out, it immediately caught the attention of many people, especially the other satellite TVs that were heavily pressed by it.
When he was on Nanjiang Satellite TV before, the ratings of the news program he hosted were already abnormal.
Unexpectedly, after changing to a new owner, he became even more perverted.
The ratings of the previous "Nanjiang News Network" had already caused an earthquake in the industry, but this time it was even more ruthless, and it went straight to the beginning of the second episode.
News program ah!
2.173%!
Is this reasonable?
Is there any reason?
Are you a human?
Is it still alive? !
You know, a program with a ratings of over 2%, even in the prime time period from 2 to [-] o'clock, is still a strong contender for the ratings champion. It is even said that as long as it can break [-]%, then the ratings champion at the same time period of the day is basically already booked up.
And in prime time, what programs are the major TV stations showing?
Invest hundreds of millions or even hundreds of millions of TV dramas.
A program group with hundreds of people, and various variety shows with program naming fees easily exceeding [-] million.
Even so, these programs can't guarantee that their ratings will break 2%.
And compared with these "big guys" who spend nine figures every minute, the program cost of "Focus" is basically not worth mentioning. Dozens of people.
It's just such a show where only two people appear on the screen, and one person doesn't speak. Its ratings have reached 2.173%!
Such a result, such a rate of return, may seem awesome to those who do not know how to do it, but to those who know it, this is simply a god!
For a time, many people in the industry fell into deep self-doubt.
Is it because I am not suitable for the program?
I can't achieve his grades in my life, can I?
Is this really something humans can do?
After a long time, they also slowly figured it out, and began to comfort themselves in their hearts.
It's not that I'm useless, it's that the enemy is too powerful.
As an ordinary person, there is no need to compare with gods.
There are also some people who shed tears of regret.
Sure enough, he should have offered a higher price in the first place, and cut him off from CCTV!
He can do this with just a news program. What if it is a variety show that entertains the public more and is more popular with the audience?
They dare not think.
CCTV's official Weibo.
The ratings of "Focus" also caused a lot of discussion.
"Oh my god! The audience rating is 2.173%, which is too heaven-defying!"
"Hey, I have a part to play here."
"Ohhhhh! We are the champions!"
"I just want to say, who else!"
"As expected of Teacher Ren Ming, awesome!"
"2.173%? That's awesome, but it's reasonable. Anyway, when I was watching it, I didn't regard this program as news."
"Haha, me too, I've been watching it as Ren Ming's stand-up comedy."
"I watched Passion of Passion as a sign language teacher."
"Thank you, Mr. Ren Ming, for allowing me and my dad to have a common language. Before that, our daily communication basically did not exceed ten sentences."
"Well, above, is there a possibility that your father is a man of few words, or that he doesn't talk much, just to maintain his majesty as a father? Getting along with your father is also an art. You make a suggestion, if you don't mind, I will be your father, I talk a lot."
"Get out!!! Pull out the monkey rubber band of your pants, make a slingshot and smash the glass of your house!"
"Hahaha."
……
CCTV.
News Center News Broadcasting Department.
A group of "old guns" also learned about the ratings of "Focus".
This group of hosts have all experienced great storms, have also seen the world, and have received professional training.
Under normal circumstances, they don't let the emotion of surprise appear on their faces.
Unless you can't help it.
When he came to the news broadcasting department, he was "surrounded" by a group of people as soon as he stepped into the gate.
He was so scared that he almost ran away.
He thought that this group of people came to avenge Wang Chunhong.
After the misunderstanding was resolved, everyone praised him to the sky one by one.
The familiar feeling came back again. He had experienced this situation countless times when he was in Nanjiang Satellite TV.
However, it still feels good to be blown by such a group of people with status, literary talents, and seniors.
If it weren't for the concern that there were still people around, his tail would probably be up to the sky.
outside the crowd.
Looking at Ren Ming surrounded by everyone, Zhang Lan shook her head with a wry smile.
At eleven o'clock last night, she and Qi Yueze co-hosted "News Quick Facts".
The audience rating of the program is 0.521%.
A very good number and a good result, but it cannot conceal the fact that the ratings are one quarter of others.
Although she also told herself in her heart that there are many factors that affect the ratings, such as broadcast time, audience base, program content theme, etc., and the level of the host cannot be judged by the ratings.
However, she still couldn't accept the psychological gap.
In her self-awareness, her hosting level is not weaker than anyone else's.
However, the appearance of Ren Ming refreshed her cognition again and again.
When thinking about the "Host Contest", he still needed to ask himself questions about interviews. In the finals, the gap between the two was still very small. Even Ren Ming would not dare to say that winning was very easy.
What now?
The ratings of the programs he made have already left himself far behind.
And the first recording of "Host Contest" was only five months ago!
What's more, he is only 24 years old this year and just graduated last summer!
Those who went to school late, or those who have repeated their studies, may still be in college at this age!
The speed of Ren Ming's progress, as well as the degree of genius, made her feel a little unreasonable.
Looking back at herself, she has already had ten years of experience as a reporter, and this year is her No. 11 year in the media industry.
One year versus 11 years.
The results achieved are worlds apart.
Such a gap made her doubt herself.
Giving up what I studied to join the media industry; ten years of suffering as a reporter; exhausting efforts to overcome my unremarkable image...
Is all of this a joke?
Am I really not suitable to be a host?
Just when she was distressed, Qi Yueze spoke.
"Ren Ming is really amazing! Sister Lan, you said that we are both newcomers in the hosting industry, how can he achieve such a high ratings?"
New host!
Qi Yueze's words woke her up.
Yes, although I have ten years of experience as a reporter, I am just a newcomer when it comes to hosting.
In an instant, all the negatives she had just said to herself disappeared.
Before today, she always felt that she was already an "old gun", so when she didn't realize it, she would inevitably be a little slack in thinking.
But after today, she realized that she was just a newcomer.
She has regained the feeling of treading on thin ice when she first entered the industry, and the awe of the post of host.
Somewhere in the news broadcast department.
Student He X sighed lightly.
Yesterday, at four o'clock in the morning, the audience rating of "News Live Room" hosted by him was 0.327%.
At four o'clock in the morning, this is a very high score.
He thought that after coming to the unit today, someone would notice.
But no one discussed it, no one cared.
He was completely transparent as if wearing an invisibility cloak.
It seems that there is still a long way to go in the future...
He sighed again.
A handful of bitter tears, but who to tell?
……
In the director's office.
Listening to the noise outside, Yang Minghui smiled.
Under normal circumstances, Ren Ming had achieved such a proud result, he would definitely have to boast about it, but today he didn't do that.
There are already so many people boasting, if he praises again, that kid will not be able to float into the sky.
So, he restrained his impulse and sat in the office.
"Om~Om~"
The phone in my pocket vibrated regularly.
He took it out and saw that it was Wang Anxue, deputy director of the news center, who was also his boss.
"Hello, Director Wang."
Wang Anxue's hearty laughter came from the receiver, "Congratulations, Minghui."
Yang Minghui was confused, "Director Wang, what can I congratulate?"
Wang Anxue said with a smile, "It's about the program called "Focus" in your department."
Yang Minghui knew as soon as he heard it that the ratings should have spread to the top, "Then you should congratulate Ren Ming, he is the host."
Wang Anxue said: "Not only him, but your entire department is also wrong. Our news center should be congratulated."
Yang Minghui was even more confused when he said, "Director Wang, what exactly are you trying to say?"
Wang Anxue said: "Not long ago, the advertiser of "Focus" contacted us to increase the advertising fee."
"what?"
The outrageousness of this matter made Yang Minghui want to say: Director Wang, are you making fun of me?
I've heard of people who dislike too much advertising fees, but I've never heard of people who dislike too little advertising fees.
Where did this group of advertisers sing?
Wang Anxue said with a smile: "I can hear that you are very surprised, but this is the fact. Your "Focus" is doing well and has a high ratings. This is the reason why people take the initiative to pay. It's not even on the 2.173% ratings."
When he said this, Yang Minghui also turned the corner.
This group of advertisers should be afraid that after the ratings of the show are high, they will raise their money.
At that time, it will go according to the market price.
And it will be different if they take the initiative to propose it, and it may save a lot of money.
Sure enough, if you want to settle accounts, it has to be them.
Yang Minghui said: "Then Director Wang, we promised them just like this?"
"How is that possible." Wang Anxue said with a smile: "Everything must follow the laws of the market."
Yang Minghui also laughed, you are smart, we are not stupid.
……
After the call ended, Yang Minghui smiled helplessly.
At the end of the phone call, Wang Anxue deliberately confessed to bring his congratulations to Ren Ming.
When the leader said this, it was hard for him not to boast.
Forget it, those who have made merit should indeed receive applause.
Get up, open the door and go out.
As soon as he came out, the noisy environment immediately quieted down.
Regardless of his kindness to Ren Ming, he is still very prestigious in the news broadcasting department.
Walking up to Ren Ming, he patted him on the shoulder and said with a smile: "Yesterday you did a good job and lived up to our expectations of you. You proved it to us all with your grades. I will entrust "Focus" to you, that's right." .”
Ren Ming said: "No, I still need to continue working hard."
Yang Minghui said: "You don't need to be humble in front of me, I understand your character."
The translation of this sentence is, don’t pretend to be a wolf with a big tail in front of me. I don’t know what you are like?
"Hey." Ren Ming laughed.
Yang Minghui: "By the way, Director Wang called me just now, and he praised you very much during the phone call."
"Wow even."
Someone couldn't help exclaiming.
Because the Director Wang he was talking about, everyone knew who it was.
There is only one director Wang in the news center, and that is the big boss Wang Anxue.
Classmate X X looked at Ren Ming enviously.
This can be regarded as filing with the leader.
When can I have this kind of treatment?
No, if you can remember your name completely by others, you will feel very happy.
Just when everyone thought it was all right.
Yang Minghui revealed another shocking news.
The advertising fee of "Focus" has increased because of Ren Ming's hosting yesterday.
……
(End of this chapter)