[US Entertainment] Superstar

Chapter 315

The final turnover of the New York Charity Auction was 27 US dollars, and the Los Angeles Charity Auction also sold 29 US dollars. The two occasions directly exceeded 50 US dollars!

The auction items provided by Eve are very conscientious, almost all of which are well-known brands, which are of high value in themselves. Coupled with the halo of movies and stars, the price is naturally much higher.

At the same time, this also allows gossip lovers and brand owners to see the commercial value of Eve.

She is not the kind of popularity that comes from marketing, she is really popular!

At the same time, it also strengthened the confidence of other brands. Even if Eve can't be their spokesperson, they can still place advertisements in some modern movies, especially "Legal Blonde".

There is really no way to implant the "Lianlian Notebook" that is being filmed, because it is a story from the last century. The props and costumes are all made by the prop masters of the crew and purchased from prop companies, and there is no possibility of modern brands appearing.

Even the piano has a retro appearance with the trademark removed, and it is absolutely impossible for Steinway or other brand names to appear.

Among all the films, "Legal Blonde" itself is a fashion show blockbuster, and it is very normal to implant it in it.

Now the brand can't wait to contact MGM, wanting to sponsor advertisements in the sequel, not just providing props, but also willing to provide a lot of sponsorship fees.

The bags, clothes, and cosmetics that appeared in the movie are sold out in many shopping malls, even the pink and fluffy pens used by Ellie, Dell laptops, etc. are out of stock!

Especially the Prada high-heeled shoes that are perfectly integrated with the plot are new in the season. Obviously Eve did not endorse this brand, but because the Prada shoes in the plot became an important prop to distinguish straight men from gay, and now girls with money Women have bought it one after another, and even many men have bought this shoe as a gift to their girlfriend or wife.

Don't underestimate the purchasing power of the audience. Many pet stores have no more Chihuahuas, and many people can only buy a golden retriever of the same style as Snoopy.

When MGM was preparing for "Legal Blonde", all laptop brands were unwilling to implant it. Only Dell Computer was willing to provide different models of computers for filming.

The grace of dripping water should be reciprocated by the spring. In order to prevent students from using the same computer in the classroom, Dell computers of different models were scattered in the classroom.

Although most people know that the Harvard students in the movie are played by actors, many people still think that even Harvard students are using Dell laptops, so they just need one, so why not just buy the same one.

Harvard University is like Tsinghua University and Peking University in American society. It is the dream college of most people. Even if you can't go there to study, it is very good to use the same things.

Dell itself makes computers, and sponsoring these computers was an unintentional move. It never thought about how much effect the movie would bring.

So when consumers flocked to the store, they realized that they had insufficient stock, so they could only quickly produce and adjust the goods!

You must know that the price of laptops at this time is not cheap, it is quite expensive!

Such a strong ability to bring goods will naturally make others restless. If they can't start early, they will be snatched by competitors, which will be troublesome.

As a result, the investment department of MGM, which had been deserted for a long time, suddenly became extremely lively, receiving various cooperation calls almost every day.

Some big brands even approached MGM executives directly, wanting to make contact based on past cooperation.

……

"There are already more than 40 brands asking about "Legal Blonde 2". When will Eve come back to sign the contract?"

The implants provided by these brands can save costs, as well as sponsorship fees.

After the explosion of the first movie, the second movie is no longer something that these brands can implant as they want. It must be combined with the plot and actively cooperate with the crew. At the same time, the sponsorship fee should not be too small. .

In this regard, MGM is a professional, because it has a cash cow called 007, and it has too many things to deal with this kind of advertising placement.

Many brands deliberately put unreleased vehicles or watch models in the movie, and many of the vehicles and clothes that need to be driven, blown up or crashed in the filming are provided by the sponsors.

This time, MGM fell into the trouble of happiness, wishing that Eve could fly back from Charleston quickly to settle the contract.

However, producer Mark Raput said regretfully: "She won't return to Los Angeles until next week's awards ceremony, but the problem now is that Eve feels that she can't release the sequel too soon, so it is impossible to shoot as soon as possible, at the earliest. It's next year."

Now it is only the beginning of 2001, but the filming will be postponed to the next year or the next year, when the day lily will be cold.

However, Eve has always firmly believed that it is never too late for a good meal, and there is no benefit in launching a sequel too soon, it will make the script and production impetuous, and the quality of the film will drop.

The second movie gave her 1000 million US dollars and 10% of the global box office dividend, so she should really pay attention to it.

"I roughly estimated that the cost of these brand implants may be half of the production cost. Among them, the products endorsed by Eve are focusing on follow-up, Cartier wants jewelry implants, Armani and Estee Lauder want to join in."

It's uncomfortable to think about the soaring performance of the opponent, and it's his own spokesperson who made the fire.

Anyway, Armani's PR doesn't want to see Eve wearing those blue blood and red blood brand clothes in the sequel, otherwise why would he hire a spokesperson?

Few people can afford Meimei's red carpet dresses, but those clothes in the movie are more everyday and can be popular among rich people all over the world.

"Barbara, haven't you considered CAA's proposal yet? I heard that Eve has suspended acting, and the schedule for the next year is already full. If we decide to let her play the female lead, it's time to make up my mind. "

Mark looked at the female producer next to him and said, who used to be 007's assistant director, but now he has transformed into a producer, responsible for Roger Moore, Timothy Dalton and Pierce Brosnan. Ren 007, may even increase to four.

Barbara, whose name was mentioned, seemed a bit conflicted: "We are having a headache now. CAA should handle internal affairs by itself, and shouldn't hand over the responsibility to us. They want to package and sell this project, but they can't handle it well. Disputes of interest. Now Eve and Pierce's manager have completely broken up, and neither one is willing to back down."

The two actors are both affiliated with CAA, one is an established male star and the other is a newly rising female star, they are completely two types, so it stands to reason that there is no conflict of interest.

But the bad thing is that Eve's salary has skyrocketed, which directly threatens Pierce.And I also want to have a very unusual role in the main male lead movie. This is not to say that I want to subvert the leading male lead, but to strive for equal role and status is actually to weaken the role of the male lead in disguise.

It's so hard for women to fight for roles!

The titular heroine has become a real heroine, and Eve is facing pressure from both CAA and MGM.

This is why she wanted to leave Los Angeles quickly and enter the filming crew.

MGM has a headache here, and CAA has a headache even more.The palms of the hands and the backs of the hands are full of flesh, who is better?

Many people think that so many actresses want to play Bond girls in the "007" movie, but Eve obviously has the opportunity, but she picks and chooses and puts forward various unacceptable conditions.

If he let go, the contract would have been reached long ago, and the script might be written well.

Therefore, some high-level executives of CAA put pressure on Robert and Evan, wanting her to agree quickly and complete the packaging contract of this film project as soon as possible.

From the leading role to supporting roles, and even the behind-the-scenes team of directors and photographers, all are provided by CAA!

Fortunately, Eve has been very popular recently, and at the same time has a superstar boyfriend, otherwise CAA would definitely restrain Eve and let her sign a contract.

Now I just want to take Eve and Keanu into consideration, and I don't want the couple to change jobs together because of a movie, that would not be worthwhile.

The president of MGM said earnestly: "We can see that Eve's commercial appeal is very strong. If we sign Eve and then inform each brand, there will definitely be a lot of advertising placements. At least some women's clothing is related to Jewelry can be directly sold by her endorser, it is considered a strong cooperation."

"But what if Pierce doesn't want to accept it?"

"Then tell him clearly that this movie is up to us, not the actors. He doesn't really want a sex scene, so delete this item, and clearly stated in the contract that his role will exceed 50% , there is no such thing as being suppressed by the heroine played by Eve. We also don’t allow Bond to be suppressed.”

The role of James Bond does not belong to a certain actor. There have been so many changes back and forth. If Pierce Brosnan does not cooperate, maybe this movie will be changed directly.

Mark has a better relationship with Eve, so he helped to ask, "What about Eve?"

"Her request is also impossible to realize. The male and female protagonists cannot be opposed in the movie. They must be partners, but they can develop mutual affection in the process of cooperation, and they can be ambiguous with each other, but they don't make it clear. Let the audience look forward to the follow-up."

If the male and female protagonists only have pure teammate friendship, then it is not a good thing for a commercial blockbuster, and there must be romantic love elements.

The two each hit a big board, but at the same time they raised their salary by 100 million US dollars, which is considered a sweet date.

Anyway, the placement of advertisements will exceed expectations, and part of the sponsorship fee will be given to these two actors, so that they can rest easy and let the project take shape as soon as possible.

Now MGM executives have no extravagant hopes for the collision of the male and female protagonists. They just hope that the two will not be hostile to each other in front of the reporters and the media.But maybe that kind of publicity is more effective, and it will make people even more curious about why the protagonists are having conflicts and will attract a group of audiences to the cinema!