[US Entertainment] Superstar

Chapter 305 Sky-high Implantation Fee

The signing ceremony was very simple, not as complicated as imagined.

The legal affairs and lawyers of both parties have negotiated and reviewed the specific terms of the contract many times, and when they arrived at Eve's side, they almost just confirmed it, and then signed their names.

Neither the advertising video nor the publicity photo will be shot immediately, but the two companies will first give a shooting plan to see if the shooting can be completed in Charleston.

If possible, take advantage of the "Lian Lian Notebook" crew to complete the commercial shooting when they are on vacation for the weekend.

If Charleston's conditions do not allow it, then Eve will shoot the commercial when Eve returns to Los Angeles to attend the awards ceremony. Anyway, a commercial cannot take too long.

These restrictions were put forward before signing the contract, and there is no such thing as playing big names to embarrass the brand after signing the contract.

"Happy cooperation!"

"Happy cooperation!"

Eve shook hands with the representatives of the brand. Almost all the products she endorses are used by herself. For example, her engagement ring is Cartier, and she usually wears Estee Lauder. The clothes are almost all Giorgio Armani, and the hair care products are finalized. Products are also often used Sassoon.

She didn't want to have any problems because of the endorsement. Consumers sued the brand, and the spokesperson would also be jointly and severally liable.Keep a respectful distance from things like food and medicine, and things that you don't understand will inevitably have shortcomings.

Now these high-end endorsements do not conflict with each other, and even complement each other, and they can all appear in one promotional video.

The two brands failed to catch up with the time when Eve's endorsement fee was low, and now these two endorsements can be regarded as the top match among actresses.

Except for fast-moving consumer goods, no brand’s endorsement fee can exceed 1000 million US dollars, and 800 million US dollars has already left most actresses in the dust.

After saying goodbye to the people from the brand, Robert brought Eve to the office, and they wanted to talk about the upcoming movie.

Advertising endorsements are extra income for actors, and movies are the key to career development.

Only when the film is made well will there be a steady stream of advertising revenue.

Otherwise, after Eve gets confused, no brand will seek her to endorse, let alone pay such a high price for endorsement.

The cause and the end cannot lead to it, and everyone knows exactly where the focus should be placed.

Evan Stoff handed Eve a bottle of mineral water, and introduced: "We have received scripts from many projects, but I think the projects we are talking about are more important. The only thing we need to pay attention to is What do you think is whether there are any movies that are aimed at the Olympic Games?"

"I have the same opinion as you. Now my inventory is basically commercial films, and there are relatively few literary films. That's why I am so optimistic about "Lost in Translation". It can fill my gap in literary films this year, but it may not be After winning the Oscar, at least I can show my acting skills and determination to the film critics."

Once many actors get the statuette, they immediately throw themselves into the world of commercial blockbusters, which will disappoint the film critics and fans who like her, and it is tantamount to giving up their strengths and things they are good at.

It is now the beginning of January of 2001, and Eve has two films released at the same time this summer, both of which are commercial films.

One is "Shrek", which participated in the dubbing, and the other is the spy film "The Bourne". The two films are of different genres, which help her expand the scope of interpretation and show everyone the plasticity of herself as an actor and many more possibilities.

As for the upcoming "Lian Lian Notebook", as a romantic movie, it is also a commercial film in essence.The film has been given high hopes by New Line Films, and it plans to release it on the Christmas schedule, hoping to replicate the success of "Legally Blonde".

There is also a "Bond 20" under negotiation, which is all commercial films, and there is no trace of literary films.

"Lost in Translation" is particularly precious. It is indeed a script that Eve has seen during this time with the prospect of an awards season.The rest of the script looks mediocre against it.

"The problem now is that Sophia doesn't reply to us, and we don't know what she thinks. Time can't go on like this. When you go to Charleston to film, I will release the news to find a suitable script." Evan - Stov doesn't want to sit around wasting time, but intends to put pressure on the Coppola family in this way.

He wants to send a message to the outside world. Eve doesn't have a suitable script or role yet. If the script is good enough, she might be favored. It doesn't have to be "Lost in Translation".

It would be best if Coppola was willing to negotiate.If you don't want to talk about it, just take this opportunity to collect more scripts, and you can always catch fish by casting a wide net.

In fact, Eve's schedule is really empty. The filming of "The Notebook" will be completed in early March at the latest, and then there will be no project shooting until November to shoot Spielberg, Tom Hanks, Leon "How to Get Away with Law" by Naduo Wang Zha.

There has been no filming for such a long time!Eve could rest and rest, but she definitely wanted a movie.Evan and Robert just want to find one or two movies to fill this time period. "Lost in Translation" is just the best choice, it doesn't mean there are no alternatives.

The script of "Bond 20" has not yet come out, it's just that the project has been established, and the real filming must be in 2002.

Eve also felt very baffled. Francis Coppola even called Keanu to talk about the script, but he wanted to have a face-to-face chat with Sophia about the movie, and then talk about the movie investment, but it turned out to be nothing. , no response.

"Please keep an eye on it for me to see if there is any suitable script. If not, I will take a good rest and be a quiet producer."

In addition to being an actress, she is also the owner of the company.

A few days ago, Ang Lee officially replied to the email. He really likes the story of "Brokeback Mountain", but he has no time to shoot at the moment. Let Eve find other directors or wait for him to finish his next project.

Anyway, Eve got the five-year priority of the script, and it would be best to wait for Ang Lee, because there is really no other director who can shoot this story.

Now it seems that the "Brokeback Mountain" project of Eternal Pictures will definitely be put on hold temporarily, so the only way to do it is to run "Little Miss Sunshine" at full capacity.

To be honest, Evan Stoff thinks that Eve may stumble as a production company. Being a producer for a film company and being the main person in charge are two completely different concepts.

But what he said was useless. Only after Eve practiced it herself did she know the difficulties.

"Don't worry, you won't be really free." Evan Stoff is a qualified agent who can not only help solve problems, but also encourage actors to continue working.

Robert looked at the quotation in his hand, and replied, "Let's talk about MGM. I quoted a price before, and this time I gave a quick reply."

"Anyway, don't make "Legal Blonde 2" in two or three years. I want to wait until the first movie becomes a classic romantic comedy." Eve doesn't want to squeeze this project too much, she doesn't remember the content of this sequel in her previous life at all , but it is estimated that it is definitely not very good, otherwise it will definitely continue to shoot.

Finally, such an IP suitable for making a series of movies appeared, and she still played the leading heroine herself. Eve didn't want to over-develop, and at the same time, she had to work hard on the script and strive to make a few more movies.

This is of great benefit to your career development.

"MGM feels that they may not start the movie sequel project until next year. The script will satisfy you, and at the same time, they will give 1000 million US dollars and 10% of the global box office dividend."

In fact, CAA's quotation made MGM breathe a sigh of relief. They were not afraid that CAA would set a sky-high price, but they were afraid that they would not make a price here!

Not every actress is willing to make a sequel, and MGM is worried that Eve is also such an actor.

As long as she is willing to ask for a price, it proves that she has the intention of continuing to act.

Many romantic love movies do not actually have the qualifications to shoot sequels, and basically end with a happy love. "Legally Blonde" is very different. Love is just an element and embellishment in it. The real core is the growth line and career line of the heroine Elle.

If it can be filmed as a series, then the audience can accompany Elle from studying to work, from the lush student days to getting married and having children, and even gradually becoming a master in the legal field.

MGM just wants to develop it into a national movie, the premise is that Eve is willing to keep acting, otherwise all the effects will be lost if the actor is changed.

In order to save costs, the pure film remuneration was only given 1000 million US dollars, but the box office dividend was 10% of the global dividend, which was considered a big price.

If the third or fourth part can be filmed, Eve can even get full copyright dividends, not only limited to the box office, but also DVD income and on-demand income, which becomes a real pension insurance.

Because MGM can't pay the increasingly high salary, it can only pay with dividends.

This is a conspiracy to completely tie Eve to "Legally Blonde".

Eve asked back, "What do you think of the salary and treatment? I personally want to join the ranks of producers. This way I won't be so passive."

Since she intends to continue to be tied to this IP, she intends to obtain more and greater power, such as script, director, actor selection, behind-the-scenes team, etc.

In this project, director Luke Tik has a weak sense of presence, but as his debut work, he won hundreds of millions of dollars at the box office. Basically, there will be no lack of project shooting in Hollywood.

Evan nodded. He knew that Eve had a strong personality. She was not the kind of actor who could shoot whatever the production company told her to, but would care about her own script, the co-director, and the actors who played against each other.

"I'll talk to MGM and see what they say."

However, Eve shook her head, "This is an option that must be written into the contract. If I can't have certain management rights over the sequel, I'd rather not make it, lest it be turned into a bad movie."

Both remuneration and dividends can be negotiated, but management rights cannot be discussed.

There are too many sequels that have encountered Waterloo, and Eve would rather be short than excessive.

I would rather have one less movie than make a bad one.

Evan could hear the firmness in her words, "I will convey your meaning to the producer and the top management of MGM."

"Well, anyway, I don't know how long it will take for the sequel to start shooting. Let's talk slowly. Is there any progress on "Bond 20"?" It is very good to enjoy the screenwriter's customized treatment in the movie.

Even "The Bourne Shadow" didn't write the script according to her requirements and status, and I don't know how many times I can meet her in my life.

Robert sighed and said: "MGM thinks our salary is too high. If the asking price of 1500 million US dollars is agreed, maybe we will have an internal trouble within CAA. Pierce Brosnan's agent will definitely go to MGM to ask for a price increase. , They made so many movies and only got $1600 million, and they were caught up by you all at once."

"If you don't pay a high salary for such a large investment, what's the point of filming?" Eve was a little disappointed.

According to the market situation, Pierce Brosnan had market appeal when he played James Bond. After leaving this role, he is only a second-tier star, but his popularity is very high.

As long as you play 007 once, you will be associated with 007 for the rest of your life.

Among the previous Bonds, only Sean Connery, the first 007 actor, gained a higher reputation after leaving the IP. Excellent works such as Breaking into the Deadly Island and Stealing the Sky Trap were born.

"They offer you $1300 million in remuneration, and they are willing to compensate you for recommending advertising endorsements."

On the surface, the salary is lower than that of the leading actor, but in fact the income is not necessarily so. To make up for it by means of advertising endorsement, it is playing the trick of "clearly repairing the plank road and secretly hiding the old warehouse".

This was the first time Eve encountered such a situation, and she asked curiously, "How do you do this?"

Evan Stoff said with a smile: "Most modern urban movies have advertisements embedded in them. You should be familiar with this, right?"

"It's a lot. My clothes, shoes, accessories, mobile phones, and computers in "Legal Blonde" are all implanted."

"That's right, the implantation of your crew is actually just providing shooting props for free, and will not provide shooting funds. In the 007 series of movies, in order to appear in the movie, various brands not only have to give shooting props, but also There is a sky-high implantation fee. The money can basically cover the film’s investment and reduce the cost of the investor.”

Robert said with emotion from the side: "This year, the "Speed" starring Stallone implanted 117 brands in 103 minutes. Calculated, an average of one brand will appear every minute."

"That's right, because "Legally Blonde" doesn't get much attention, the investment is too small, and there are no superstar actors, so it's impossible to find a brand to collect implantation fees, but now if its North American box office breaks 2 million, MGM You can definitely get tens of millions of dollars in implantation fees, which means that you don’t need to pay much for the production costs, and you only need to pay for the promotional costs.”

CAA has been in Hollywood for such a long time, and is very clear about the twists and turns, and understands all kinds of tricks.

Evan Stoff said with emotion: "In the last 007 movie, the cost of advertising placement exceeded 8000 million US dollars. This time, if MGM tells those brand recruiters that you also want to join, the advertising placement fee should There will be more, maybe it will become the first film in film history with the cost of advertising placement exceeding [-] million."

"It doesn't sound like an honorable thing." Eve muttered to herself. Too many advertisements are really not a good thing, and it will make the audience feel very jumpy.

"Of course, the placement of advertisements must match the plot, and it cannot be piled up in front of you like a supermarket. The 007 movie has done a good job in this regard. Do you remember Bond's car? Do you know that he often looks at his watch? Know that he likes to drink What kind of wine? There are also clothing. Sometimes not only brand placement, some countries will invite 007 to shoot locally, just to show the beautiful scenery of this country and promote tourism.”

Eve thought about it carefully. James Bond is more like a peacock with its tail open. There is no such thing as low-key. Every time he appears, he is accompanied by a luxury car, accompanied by luxury clothing and famous wine. How cool is it? Cool.

"His car should be an Aston Martin, right? It's true that he often looks at his watch, but I don't know what brand it is. The wine should be Martini."

"No, the previous ones have been switched from Aston Martin to BMW, because BMW gave more money. Since the birth of 007, it has always been a Rolex watch, but Omega came from behind."

This is still a small matter. In the future "Skyfall", Heineken directly provided the crew with 2800 million pounds of advertising placement fees, and the investment in the entire film was only 9500 million pounds.

The "007" series of movies is definitely the darling of brand owners. Suit shirts, plush clothes, pens, classic pistols, coats, sunglasses, there are too many places that can be implanted.

Anyway, if Bond wants to use these things, it doesn't matter which brand he uses. It is better to find a big brand, which can not only reduce the trouble of props for the crew, but also provide a large sponsorship fee.

Eve's brain circuit was a little strange, "I suddenly remembered something. Didn't a bunch of luxury brands sponsor me in "Legally Blonde"? It was said at the time that I could freely control these things, and now they should be sealed in Migao In May’s warehouse. Fashion brands have a time effect, and it is impossible to use these things in the sequel, so it’s better to donate them after auctioning them.”

The 2000 Prada haute couture was outdated in 2003. Instead of being broken in the warehouse, it is better to take it out for auction while the movie is in theaters.

On the one hand, fans can collect movie-related things, and on the other hand, they can also help others.

Eve didn't have such an income before, but now she basically doesn't have to worry about money, it's time to give back to the society.

"This proposal is very good!" Robert said pleasantly, "But more than 300 items are a bit much, so think about how to auction them."

"Okay, okay, let's get back to business." Evan had a headache, and the two of them went off topic, "What MGM means is that they will match you up and find a brand that sponsored the crew to get you a commercial endorsement." , and do not need to pay them dividends.”

Pierce Brosnan's advertising endorsement as James Bond gave MGM a lot of money.

This endorsement is the compensation for Eve's salary, and the production company has transferred the cost to the brand side, which is a bad idea.

"Then which brand endorsement do they want to give me?"

"It should be a luxury car brand. I don't know if it's BMW." Evan can't say clearly now, "The sponsor of the next movie has not yet been determined. If BMW continues to sponsor, it will be it. Let's see if it will be changed. Back to Aston Martin."

Under normal circumstances, luxury cars are the endorsement field of male stars, and few female stars endorse this type.

But Eve thought about it, if she shoots a luxury car commercial, it seems pretty good, a beautiful car is a perfect match!