[US Entertainment] Superstar

Chapter 199

On the opening day of the film festival, Eve stole the show.

On the red carpet, she was the star with the most shots in the official live broadcast, and her lavender outfit was even rated as the best of the day, and was loved by various fashion magazines.

And after the premiere of "Mulholland Drive", the roles of Betty and Diana she played were highly praised by film critics and audiences.

In the next few days, Eve and Keanu participated in the premiere of several main competition films and screening films, and became true film lovers.

"X-Men", "Crouching Tiger, Hidden Dragon", "Three Kings", "In the Mood for Love", "Family Feud" and other films are very good, and Eve watched them with gusto.

There are many dinners, parties, activities, etc., and she only participated in one or two selectively. The rest of the time was either watching movies, or hanging out with Keanu in Cannes, treating it as a vacation.

The comfortable days will not be too long, the film festival will be held from the 14th to the 25th, and there is still more than a week before the closing ceremony, but Keanu's vacation balance is not enough, he has to go back to Australia to film this evening.

At the airport, Keanu said goodbye to Eve reluctantly: "Don't worry, if I have a vacation, I will go back and meet you immediately."

"I know, anyway, I'm going to make movies in Los Angeles anyway. I'll wait for you to come back at home."

After Eve goes to China to visit her parents, she has to prepare for the North American premiere of "Mulholland Drive" and the filming of "Legal Blonde", so she won't travel too far.

Keanu kissed her on the lips before turning and heading for the private jet.

When the time comes, the plane will go to China to pick her up and return to Los Angeles. Eve has already bought a first-class ticket to China, and will be alone, not even Mandy will accompany her.

In fact, she also tried to find herself in this time and space. Originally, she should have been in elementary school in 2000, but when she searched for it in the name of donation, she found that there was no such person in the elementary school.

So this time I really just visited Catherine and Stephen. Stephen is a middle-level and technical consultant in Oracle China.

Thinking of setting foot on that familiar land again tomorrow, Eve is a little excited and nervous. The only pity is that "Mulholland Drive" still can't be shown there. The audience and fans still want to see her movie. Only through DVD and VCD.

"I hope "Almost Famous" can be screened there, after all, the scale is relatively small."

Even if it is released, it must be delayed by a few months compared to North America, maybe it will be next spring.

While Eve was thinking about it, Evan and Robert dragged her thinking back.

"Since you are leaving tomorrow, let's do a summary of the work. This time, the Cannes Film Festival has achieved a lot, and there are some follow-up progress." Evan smiled happily, and Keanu didn't have to worry too much about his work. Eve's improvement here is very obvious.

"Let's talk in the car as we go back."

Now Cannes is full of journalists and film lovers, no matter where they go, they will be photographed, and they are more comfortable in the courtyard of the villa.

The vehicle drove quickly from Nice Airport to Cannes. Evan sat in the co-pilot seat, while Robert and Eve were in the back seat. They can be said to be quite busy these days.

Not being a party freak on the surface, but actually getting too much done.

Eve took today's freshly released catalog, turned to the last page, and said with emotion: "Now the catalog of "Mulholland Drive" still has the highest score, I hope I can win an award, this will also help our film promotion .”

Now half of the films in the main competition unit have been screened. Apart from her film, only "In the Mood for Love" has reached a score of 3.2. The director and leading actors and actresses are all well received, and the heroine has already won the Berlin Best Actress once. , the competition is very high.

The reason why filmmakers and film companies from all over the world flock to Cannes is not only because of the main competition unit, but another important reason is the film trading market.

According to statistics, more than 70% of the world's film transactions are concluded here. On the surface, it is a glamorous film screening, but in fact it is a variety of transactions that ordinary people cannot see.

"Mulholland Drive" is the highlight of this year's copyright trading market. The film has been well received and the actors are becoming more and more famous. Not only at the Cannes Film Festival, but even in the North American awards season at the end of the year.

ABC Broadcasting Company, France [-] TV Station and David Lynch's own production company unanimously decided to sell the distribution rights separately, some in the form of box office dividends, and some in the form of full buyout .

For example, in Germany, it will be handed over to the famous Constantine Films for distribution. Regardless of the box office in Germany, a copyright buyout amount of US$300 million must be paid to the film producer.

In addition, the United Kingdom, France, and Italy all sold distribution rights in the form of split accounts. In addition, publishers in more than ten countries including Australia, Singapore, Malaysia, Finland, Spain, Brazil, and South Korea paid buyout fees.

All in all, it is to choose to split accounts in regions with high box office potential, and to choose buyouts in countries and regions with small box office markets. The strategy is very clear.

It can be said that "Mulholland Drive" has already recovered its cost through the sale of distribution rights!

After the film is released in the account-sharing area, the box office share will become pure profit, and it depends on how much profit can be made in the end.

Among them, the box office in North America is particularly critical, because it is the world's largest box office market and the region with the highest share.

Eve gave up the film salary, and the 5% full copyright dividend received by the producer has brought her more than 100 million US dollars in income. The film has not yet been released, DVD has not been released, and it has not yet landed on pay-per-view TV stations and home entertainment systems. , if it is conservatively estimated, her total income in this movie exceeds 500 million US dollars is not a problem at all, and she will even continue to make money along with the popularity of the movie.

There is a big difference between winning an award and not winning an award. If you win an award, you can publicize the award instead of writing a shortlist for the main competition in Cannes.

Universal, the distributor in North America, has a lot of expectations for this film. The summer film is full of commercial blockbusters. Those audiences who like art movies are worried about not finding good works. "Mulholland Drive" just gave the audience another choice.

Not everyone likes popcorn movies, and there is a group of people who like to think and like to watch such interesting movies.

The film festival will close on May 5, and the North American premiere will be on June 25. It is deliberately chosen after the film festival ends, when the discussion about the film is the highest.

As for the release time in other countries, the release time has not yet been determined, and it must be much later than in North America. Maybe it is to wait for the North American box office and word-of-mouth to explode, and then use the North American box office for additional publicity.

It is basically impossible to win the box office champion in the summer file, but the term box office dark horse can still be used.

"Whether you can win the award is completely unknown, anyway, just prepare for the worst." Evan said with a smile: "Your looks at the film festival have been praised by the fashion industry. They think you are on the red carpet, in private. There's never been a mistake down there, and the fashion taste is very good. Armani's contract was won, and the other party was only willing to sign for one year."

"Exactly, we also only want to sign a short-term endorsement." Eve showed a smile, not wasting her haute couture dresses and high-end ready-to-wear in every event, and her hard work still paid off.

Both sides have to investigate each other, and neither wants to be directly bound.

Robert said solemnly: "The endorsement fee has increased a bit, 300 million US dollars a year, which is one-third of Keanu's. You need to wear clothes provided by Armani for formal and public occasions. They will bring you new styles every season. .The advanced customization has to be returned, and the ready-to-wear can be kept.”

"At the same time, they also want to get you a Vogue solo cover. I don't know if it's from the United States, or from Italy or Paris. Vogue in these countries has more influence."

"It seems that the treatment of the spokesperson is quite good. At least there are free dresses to wear, and there is no need to worry about the problem of bumping into shirts."

The spokesperson has to wear the clothes on the red carpet, and it is obviously impossible to lend them to others.

Eve and the others are very clear that the other party signed for a year because Eve's popularity is very high this year. Not only does "Mulholland Drive" shine, there is also "Almost Famous" waiting to be released.

There will definitely be various events during the awards season, and the publicity value is very high.

"After the film festival is over, you have to shoot photos and commercials in Los Angeles. After the commercials are filmed, you will officially put up advertising posters in flagship stores around the world. It is an official announcement."

"The 300 million US dollars is not easy to get. I hope my photos will not be compared with those super models." Eve worried that her expressiveness in hard photos is not as outstanding as that of professional models.

"Don't worry too much, you still have a Sassoon promotion, that's much easier, it's equivalent to giving you 100 million dollars for nothing."

Although "Legal Blonde" has not yet started filming, the release promotion has already been determined, that is, to break people's prejudice against blonde beauties, and the filmmaker took the lead in cooperating with Sassoon Hair Salon for promotion.

She will use her appearance and lines in the movie to rehabilitate the blonde beauty within three months, and Eve does not need to take commercials or photos.

This kind of publicity method is very novel and unique, and it may receive very good results.

"Now a lot of media are interested in you and want to interview you. Media from various countries and regions have applied. Have you decided which media you want to be interviewed by?"

Eve shook her head and said, "Recently, my exposure rate is a bit high. You can see me everywhere, so please help me to reject them all. You should keep a little mystery, after all, there will be Vogue later."

The whole film festival is reporting, and then there will be film releases, advertising endorsement official announcements, and then going to be interviewed is a bit overexposed, she has to accept it, so as not to be offensive.