novelraw Chapter 294
Chapter 294
Not long ago, Vera McPherson was still working in the famous industry gossip magazine "Now" in Hollywood, and now she has become the editor-in-chief of another new magazine "NOW Trends" under the company, and is doing this for the first issue of the magazine. interview.
"Trend Magazine" is a monthly magazine for young people aged 16 to under 25. Its content includes fashion life, audio-visual entertainment, celebrity popularity, etc. The readership highly coincides with the target audience of most summer movies.
In front of Willa McPherson, the three main creators of the movie "Fight Club" were sitting at this time. Another actor, Gerald Butler, was not able to be there. A large project with an investment of nearly [-] million US dollars is busy.
But in fact, someone at Fox has already sent a message to his public relations that he is not needed for the follow-up promotion of "Fight Club", and even his face is almost invisible on the promotional posters of the previous movies. , leaving only a small silhouette.
What are the consequences of self-righteously offending one of the biggest stars of the entire project, as well as one of the producers?
There is no doubt that he was forced to become a sacrificial son.
Hearing Vera McPherson's question, David Finch had an indescribable expression on his face. He looked at Edward with his chin in his hand and said, "To be honest, I don't really want to work with him again. Although he's really a genius."
"Wow——" Edward couldn't help laughing lowly, "I have a hunch that you are about to start hurting me."
"How can you say it's a loss when you tell the truth." David Fincher straightened his back with a serious face, "—even though you are a genius and the cooperation with you is very memorable, but I I don’t want to spend two hours arguing with you about the color of a pair of shoes every day on the set in addition to doing my own job. Knowing that the film company makes us spend so much money every day, I have to shoot more The material is worthy of the film company."
Josie on the side almost laughed, and asked directly: "So, is that why you have to take at least five shots for each shot?"
David Finch touched his nose, his eyes wandered for a moment, "No, I remember that you had a rivalry scene and it was just one pass—right, Ed?"
"I don't know." Edward shrugged innocently, "By the way, I personally don't really want to 'argument' with you on this issue."
Seeing the topic getting farther and farther away, Vera McPherson pursed her lips that were a little dry due to nervousness, and quickly took back the initiative of the interview: "Wow, it seems that you really have a good cooperation. Why don't you talk about it? What are your thoughts on Fight Club? We all know that a lot of people are curious about this movie."
"I think you are referring to the generation of our parents." Edward said with eloquence, "In fact, the essence of "Fight Club" is very similar to the "Graduate" they watched when they were young, but it is not in 1967. Young people in their early twenties and a world of opportunity, but in 1999, this guy was 30 years old and surrendering to a world that lacked opportunity, that lacked passion. I think this movie explores the world we're growing up in right now. Many things in the world, those unique pop culture, consumerism concepts, materialistic experience, etc., the spiritual impact it brings is aimed at specific target groups. I don’t mean to think that people in their 50s and [-]s can’t understand this movie. Movies, but just like a lot of baby boomers don't understand Nirvana, they can't understand the negativity of the environment that our generation grew up in. And that's what "Fight Club" is trying to express At the core, a sense of disorientation that doesn't feel anything truly alive."
Josie nodded and said, "'Those who can't hear the music think those who dance are crazy.' That's exactly how our parents' generation intuitively felt about why we liked this movie. Many people It's crazy to think we're spending all that money on a movie like this, but the truth is that "Fight Club" is so much fun that David Fincher's whimsical, eccentric storytelling alone is worth the price of admission. Not to mention a darkly humorous story and a stunning performance by Edward Norton."
"Thank you for the compliment." Edward happily exchanged a wave of business with Josie, "I have to say that Josie Horton's performance is also unparalleled."
Josie smiled: "You're welcome, you are really great."
Vera McPherson continued according to the memo: "We all know that the film's handling of violent scenes has been controversial among film critics."
Qiao Qian had already obtained the interview process, so she naturally answered according to the control of public relations and her own understanding: "Well, in this way, many works of art have never avoided violence."
"It's in the Bible, and it's also in Homer's epic." Edward added, "Shakespeare, which Hollywood has been keen on adapting in recent years, is no exception. It’s not up to us to decide.”
"Oh, not me. It's mostly how people interpret it," David Finch said.
Vera McPherson looked at David Fincher and said, "But it's undeniable that many critics hated it. Kenneth Turan of the Los Angeles Times described Fight Club as a 'whiny and A silly mix of childish philosophizing and bone-rending violence', he called you 'one of the most savage men in the history of cinema'; Rex Reed of the New York Observer thought Fight Club was ' A disgusting, depressing pile of snot from beginning to end'; while in the UK, Alexander Walker of the London Evening Standard declared that the film glorified fascism and encouraged the production of homemade solidified sex."
"What did I say? It mainly depends on how people understand it." David Fincher was calm. In fact, he took the strong criticism of those film critics as a joke, and he was used to being publicly insulted by those film critics, " I didn't expect people to be so outraged, but I have to say, I still love Fight Club, and it's not a violent movie, in fact it's anti-violence at heart."
"You mean, "Fight Club" shouldn't be responsible for the violence that happened in Brazil some time ago?" Vera McPherson asked again.
"The MAPP reviewers who have reviewed thousands of "harmful footage", or the film critics who have reviewed a very large number of films, have not committed any anti-social behaviors such as killing people with knives or running naked in the street. Isn't it? "David Fincher said, "If they understand the true intention of this movie, they will know that those despair, anger, pessimism, and negative world views are just the surface of the movie, and its core content is about self-reflection."
Edward also agrees with David Fincher's point of view, "This is like Nietzsche's "Thus Spoke Zarathustra" in which he divided the freedom of man into three stages. The plots in the movie represent the tame , confrontation and rebirth."
"So the violence was necessary?" Vera MacPherson asked more pointedly," Rose O'Donnell told viewers on her TV show that she had seen the movie earlier in the week, and thereafter I have been unable to sleep, and I even call on the audience to boycott the film."
Edward shook his head and said: "Movies are considered a kind of art, but there has never been a work of art that can do harm at the social level. On the contrary, a lot of social harm often comes from those who claim to protect society and resist the so-called" harmful lens ' people."
"Okay, so what do you think of Paul Thomas Anderson, director of Boogie Nights, criticizing the film?"
"How did he lash out?"
"He thinks that people who make this kind of movie should get testicular cancer."
"Emmmm, this question...Let's put it this way, artistic aesthetics is a very personal thing. I don't agree with his views, but I respect his right to question the film."
"Oh, so what do you think, Josie?"
"Well, I don't think there's much to say about that, so just wish him a Merry Christmas in advance."
Christmas is the grandest and happiest festival of the year for the people of the United States. The whole city is decorated with new decorations. Even the movie theaters are occupied by uninspiring family movies. But year after year, people still love Christmas. Those vulgar fairy tales.
There were two loud laughs at the scene almost inappropriately. Edward and David Finch knew without exchanging eyes that they had recognized Josie's rather subtle sarcasm. Only Vera McPherson felt a little embarrassed, because Joe After answering this question, Qian specifically told her to keep their responses verbatim.
Wish him a Merry Christmas?
Is it an insinuation of PTA's bitterness and deep hatred, or has nothing to say about it?
Vera McPherson shrugged, thinking that the answer to this question should be left to the readers of the magazine next month, since her job does not include reading comprehension anyway.
In addition to the exclusive interview with "Trend Magazine", Josie also shot the cover for the first issue of this magazine, and the inside pages of the magazine will also publish many unpublished tidbits about the movie. It can be said that whether it is for her fans or "Fight Club" fans are very collectible.
After the end, Willa McPherson and the interview team she brought had to rush back to Los Angeles to sort out the interview manuscripts, while Josie and her party had dinner in the restaurant downstairs of the hotel, including interviewees from Mills & Paulson. Eve, Robin, Melody and Caroline from the public relations company, the first two are Josie and Edward's publicists, Melody is an intern and assistant in their office, and Caroline is the company's boss.
It can be said that because of the twists and turns in "Fight Club", all the staff of this company were dispatched to cooperate with Josie to reverse the unfavorable situation and make it a marketing that is beneficial to them-this is the essence of public relations work where.
The strategy is also very simple.
First of all, find out the truth of the matter, which is the most critical point of crisis public relations;
Then, invite authoritative figures to come forward to endorse, such as Peter Travers, a film critic who appreciates "Fight Club" very much, and a certain psychology professor who has a handle on Caroline, to downplay the overwhelming negative reviews into controversy, It is easy to whitewash if there is controversy, not to mention that "Fight Club" itself has only suffered from indiscriminate disasters;
At the same time, public relations communicate with the core media, and re-establish a new direction of public opinion;
In the end, grasping the abc female reporter's mentality of wanting to be famous and wanting to be famous, she invited her to watch the movie "Fight Club" in person, and arranged a talk show for her who just lost her job—the most amazing What's more, Caroline also fooled this person into a new customer of the company with a few words by the way.
Sure enough, professional things are entrusted to professional people, and the public relations expenses are worth it.