novelraw Chapter 271
Chapter 271
When she first knew about the crisis facing SkyEye Network, Josie targeted Microsoft and AOL as her secret enemies, but soon she remembered that Microsoft is currently overwhelmed.
Because the Department of Justice, together with the Attorneys General of [-] states, filed six monopoly charges against Microsoft, the most powerful technology giant on earth, in May last year.
Therefore, it is almost impossible for Microsoft to make a fuss about the antitrust investigation during this sensitive period. After all, the government has launched an intervention mechanism, and the attempt to split Microsoft in two is obvious.
The problems faced by Tianyan Network are much smaller than those faced by Microsoft.
TT did not take advantage of the monopoly position of the windous operating system like Microsoft to sell Microsoft's IE browser in bundles and drive Netscape out of the browser market through malicious competition. ICQ was eliminated by users entirely because of its unfriendly design;
Moreover, TT does not show the size and predatory nature of a large group company like Microsoft. It is not a monopoly that has allowed TT to occupy the market all the time, but an excellent user experience far superior to similar software and never-ending innovation.
However, the current federal judicial system does not seem to be very clear about the monopoly position of emerging high-tech companies. In Josie's impression, the case of Microsoft did not end in a settlement until the next president came to power, and Microsoft was not split up.
Because of this lawsuit, the federation's definition of monopoly has only been truly implemented. Malicious competition and market interference should be counted as monopoly, and a high market share is not counted.
So why can someone push for an antitrust investigation of SkyEye Network?
It's like using a cannon to bombard a pure, innocent, shivering little white rabbit!
The owner of the little white rabbit, Qiao Qian, thought so confidently.
Nine o'clock in the evening.
Harvey Spector from Pearson & Hardman, and Eve Carter Price from Mills & Paulson Public Relations, two industry elites who flew from New York to San Francisco, appeared on time at Joe Sissy is in a hotel suite in San Francisco Heights.
Josie glanced between the two of them, and got to the point: "That's the way it is, let me tell you what you think."
Eve and Harvey exchanged a look.
The latter bowed: "Ladies first?"
Eve just smiled coolly, and said, "Is there a possibility: Feinstein is just scaring you. Because there is a key issue here, the hearing should be attended by the CEO of the company. What does the boss behind the scenes have to do with it?"
Generally speaking, the founders of such Internet companies also serve as CEOs, but Josie's situation is different from them. Her career focus is still in Hollywood, so she found Michael Shute to manage the company through a headhunting company.
It's like a terrible bad movie is released. People will scold the main film company, but will they scold the investors who are hidden behind the scenes?
"I'm more inclined, there are indeed attempts to push for an investigation." Harvey said, "Ms. Feinstein may not be aimless, but she may have misjudged the seriousness of the matter."
Miscalculation?
Eve raised her eyebrows, and said bluntly: "Stop being so tactful, barrister, you can tell our boss directly, that lady may also have taken a fancy to the little toy in her hand."
Josie looked at Harvey and also raised her eyebrows.
Harvey had no choice but to say: "Well, Miss Price is right. My informant told me that Bram Capital sent someone to conduct a comprehensive assessment of SkyEye Network half a month ago."
—— Bram Capital is the property of Diane Feinstein's financier husband, and the only intersection with SkyEye Network is to hold SKY TV Network, that is, Skynet Media.
"Besides, the stock price of Skynet Media has soared three times due to the successful launch of the reality show this year. The shares in your hand are now very valuable." Harvey added, "I heard the news in New York, little Edgar .Bronfman’s decision to sell that network was seen as an extremely stupid decision.”
Josie shrugged and said, "It's okay, this is far from the stupidest decision in his career, the Bronfman family has a big business, and they don't care about such a small amount of money - besides, the leader of that case is Michael O. Wiz."
Harvey nodded: "Then exclude the Seagram Group. Personally, I still think that this matter is not like a competitor of TT, but more like a warning from a pretender who is determined to win TT."
"That may not necessarily be a wave of people." Eve said, "Don't forget, our boss is not an ordinary entrepreneur, but a Hollywood superstar. There must be another crisis plan."
"I would like to hear more about it." Harvey made a "please" gesture.
Eve looked at Josie, and after getting a nod from the latter, she started her own special session.
She sat on the sofa, adjusted a comfortable sitting posture, and said: "Corporate PR is not my specialty. Within the scope of my work, I consider how this matter will affect Josie. In fact , The worst case scenario is that Josie will be required to attend the hearing, but TT won the market position by relying on strength, without any other carrier—in other words, we won this case.”
"Isn't the traffic from the Now forum counted?" Harvey asked, "If I remember correctly, that magazine is also Josie's property."
"One hundred Nows can't match the market share of Windows." Eve shook her hair, her eyes full of confidence, "My question is, regardless of whether the case wins or loses, attending this kind of hearing is very important for female stars. In terms of image, there are only negative effects. So we have to turn this matter from negative to controversial, and then from controversial to hot."
What is the key to the job of public relations?
To describe it in the way of doing business, it is not necessary to win all the time, but to keep expanding the market share.
Sometimes negative news is not necessarily a bad thing. The ability to convert event marketing into usable positive resources is the value of their high public relations charges.
Eve continued: "It stands to reason that the owner of a unicorn company is not a public image suitable for a young actress, not to mention that we have been downplaying the rich second generation label on you."
"Those who will pay for movie tickets, what they want to see outside the movie theater is that the poor get rich and their dreams come true, not the ability to reduce dimensionality and strike money from a rich daughter born at the end."
"So, my suggestion is, come up with a suitable spokesperson for marketing. I remember your former assistant. Amazon's Bezos was recently on CBS's "60 Minutes". I have a way to get them to TT Do one issue, and you won't be on camera, just an investor with good vision and good luck."
If Josie is willing to give up her acting career, and Eve doesn't mind creating a realistic version of Iron Man for her clients, it should be very popular.
But obviously, Josie's work schedule has been arranged for several years, and she personally likes the profession of an actress, so Eve's public relations strategy will still focus on Josie's career.
As for TT, it's just a small toy made by the sideline business. It accidentally played a situation where it almost monopolized the market. It has nothing to do with Qiao Qian, an investor who does not participate in the daily management of Tianyan Network at all, does it?
The figure of El Kazel flashed in Josie's mind.
After thinking about it for half a minute, Josie has decided to follow Eve's way, "I will call El later to ask him about his wishes."
From a small Hollywood assistant to the president of a unicorn company?
The life experience of this young man from Hell's Kitchen can fully satisfy the fantasy of most people in the world about the American Dream, and it is still the kind with a high-value filter.
By the way, except for the former Archie Dano, all the staff around Josie are handsome and beautiful, which completely exposed the fact that she is a member of the Senior Appearance Association.
After initially determining Hollywood's public relations strategy, they returned to the topic.
"Mr. Underwood, it's okay if we can try to get in touch." Harvey suggested, "TT's continued development must require a strong enough network to support it. Diane Feinstein was originally the most suitable backer in the political circle. , but we can't let her think that TT is hers."
Josie was silent for a while, and asked a question that both Harvey and Eve felt naive: "Wait, the senator dares to whip the party?"
Harvey shook his head and laughed, and replied: "There is no comparison. For us, they are all big players. And we don't need them to fight in the ring. We just need to tell her that we have other options. The reason why Ms. Feinstein pointed out to you The direction, combined with the fact that she might scare you, means it's a temptation in itself."
"Okay, I asked a stupid question." Josie spread her hands. Her knowledge of federal politics was limited to various movies and Chuan Bao's Twitter governance.
They sat together again to continue brainstorming, and they still agreed that the possibility of Diane Feinstein cheating was very high.
Otherwise she shouldn’t have come to see Josie in person.
And the behind-the-scenes man who promoted this matter is different from what Josie thought before. Harvey thinks that Microsoft is the most suspicious and criminal.
As for AOL --
"Steve Case doesn't have that kind of skill," Harvey said.
Eve didn't know much about the brutal harvesting practices of high-tech giants, so she abstained from voting.
So they have to be prepared.
One is the start of the hearing, and before El Kaizer will participate as the CEO of Tianyan Network, he will cooperate with the public relations company to carry out marketing;
The second is that the Ministry of Justice despises TT, a small shrimp—Sky Eye Network has just reached the threshold of a unicorn company—but it is possible to conduct an investigation for a period of time, so it must ensure that they will not be found out. Proper Competitive Conduct.
"The key is behavior." Harvey concluded that this piece of federal law emphasizes behavior rather than consequences. "If we go to court in the normal way, we will basically win. Just to be safe, I will go to see a Harvard professor tomorrow morning." ——Let me ask again, TT does not have any malicious actions to block competitors from entering the market, right?"
Josie felt like her lawyer had asked a question that had been repeated tonight, but she answered him seriously: "I'm sure TT is making social networking better through technological innovation—"
Harvey nodded slightly and smiled.
Then, he heard Josie say the second half of the sentence confidently: "—but it's best for us to do this."
Who doesn't want to monopolize the market?
Regrettably, the law does not allow it...
Eve applauded with dignity, being a capitalist and her golden client.
Harvey smiled helplessly, glanced at the watch on his wrist, and got up to say goodbye.
After he closed the door, Eve poured a glass of red wine for himself and Josie, and sat on the sofa to clink glasses lightly.
Josie took a sip of wine, let out a long sigh of relief, and couldn't help complaining: "Hollywood's B war is much more interesting than this, and sometimes I feel that we are more like businessmen who value peace. To expand the popularity and market, these businessmen seem to be some kind of ferocious beasts, all about blood and plunder in their bones."
"All right, sweetheart, at least until nine o'clock tomorrow, I don't want to hear this topic again." Eve drank the wine in the glass in one gulp and asked, "Say it, what's the point of leaving me alone?" matter? For the record, I'm straight and don't want to sleep with you."
Josie was angry and funny, she gave her a blank look, and said, "Then who do you want to sleep with—the barrister who is still in the elevator?"