novelraw Chapter 193
Chapter 193
In fact, this is not a question of qualifications at all, but what Harvey Weinstein wants her to do is too offensive. If there is not enough "sincerity" to impress her, she is not willing to do it.
And as early as the beginning of the awards season, Meryl Streep had a general idea of her opponents this year, and Harvey Weinstein's young actress Gwyneth Paltrow was one of them. one.
This actress born in an acting family may have low qualifications, and her popularity and acting skills are not surprising. The two most important labels before are "Spielberg's Goddaughter" and "Pete's Girlfriend". .
But it is undeniable that this second generation of stars rooted in Hollywood will always have an advantage over those ordinary people who struggle on their own, especially in recent years. The relationship between Gwyneth Paltrow and Miramax is in the honeymoon Expect.
——This actress has starred in many Miramax literary films in recent years, such as "Mrs. Parker's Lover", "The Undertaker", "Emma" and the latest "Shakespeare in Love".
Considering some of Harvey Weinstein's old bastard's style issues, Meryl Streep curled her lips subconsciously, and her feelings towards Gwyneth Paltrow became more and more complicated.
Don't think that the second generation of stars can reject certain industry rules. In fact, these children who grew up in the industry are more precocious than ordinary people and know how to choose.
"Ha, don't be sloppy with me, Meryl." Harvey Weinstein on the phone was very blunt, "Listen, then you do what I say, I owe you one time, and then you completely You can join one of the projects that Miramax is working on, and I assure you that next year's Oscars will have your full support."
"I don't like your statement. It seems that I have no hope this year." Meryl Streep said so, but after a few seconds of thinking, she said slowly: "Whether How, I want to read the script first."
This year's awards season is in full swing.
At first, eyes were set on two big war films — “The Thin Red Line” and “Saving Private Ryan” — the former featuring a cast of Hollywood’s biggest names, but not very popular with critics, The latter is Steven Spielberg's main theme blockbuster for the Oscars again, and there are also superstars like Tom Hanks joining in.
However, with the full release of "The Thin Red Line", the word-of-mouth of the film did not achieve the desired effect of the film company, and this masculine fight came to an early result: the winner is the soldier!
However, shortly after Christmas, advertisements and movie reviews of "Shakespeare in Love" suddenly flooded the sky and flooded the sky, as if the whole of the United States and even the whole world fell into a frenzy for this movie overnight.
""Shakespeare in Love" is really great, very romantic and perfect!"
"Gwyneth Paltrow's performance was natural!"
"I have to say that everything is just right. Gwyneth Paltrow's heroine is poetic, romantic, brave and passionate. This is the best performance of her career!"
"Self-discussion on feminism, just like the heroine Rose in "Titanic", Gwyneth Paltrow perfectly interprets a noble girl who lived in the sixteenth century but dared to break the barriers. "
"When James Cameron was casting for "Titanic", the No. 1 choice for the heroine Rose was Gwyneth Paltrow. It is a pity that she rejected... But we can at least enjoy the freshness and naturalness of the actress in this role in Shakespeare in Love."
"Josie Horton is disappointing. The actress may have lost herself after 'Titanic'. Obviously her aura has disappeared, and all that is left is a groaning affectation."
"As my colleague Kenneth Turan said, this is just a product made on the assembly line. Josie Horton's performance is far from being as good as other newspapers boasted. The most fatal thing is that she always chooses roles that are almost the same. It makes her performances unsurprising and homogenous."
"Of course, it's also possible that she can only perform similar roles."
"In either case, Josie Horton is hardly a competent actress, let alone 'the best young actress in Hollywood' - let's face it, she's just a movie star."
Putting down the "Los Angeles Times" in her hand, Josie was very convinced that the reporters of this newspaper, no matter whether they had "Titanic" or herself, had no intention of covering up the disgust, so that the slander was done very easily. up.
"It's really bombarded——" Josie, who was bombarded by the "Los Angeles Times" recently, smiled instead of anger. When she spoke, she rested her chin on one hand and her face was bright. She turned her head and asked, "Miramax flowers?" How much did you pay?"
"According to Peter Guber's preliminary estimate, Miramax spent at least 1000 million US dollars in public relations expenses, just for this one movie." Eve handed a form to Josie, and sat in the office. On the other side of the table, "Let's have a look, this is his next Olympic plan tailored for you."
Josie glanced quickly, focused on the cost, and couldn't help but ask, "Are you sure this will work? You know, Miramax spent 1000 million, while the budget here is less than 500 million."
"My professional advice is that you should trust Guber." Eve shrugged with a relaxed tone.
Generally speaking, the stars starring in movies will not participate in the formulation of public relations strategies, because Hollywood believes in the role of each person, and the distributor usually arranges a professional public relations team to be responsible for the awards. The stars only need to cooperate as much as possible .
But Josie's situation doesn't apply here.
On the one hand, she is the boss of the producer and a popular star with a high right to speak;
On the other hand, she herself is not the kind of character who can be manipulated by others. She has extraordinary enthusiasm and control over her work.
And she has enough brains to join the Oscar game.
"You mean that the former co-chairman of Sony Columbia has a lot of experience in winning awards." Josie was keenly aware of this. "For Peter Guber, my impression is that he is just a third-rate producer."
"Third rate? Oh, it seems that you young people have been brainwashed by the "Hollywood Reporter" power list-do you think Harvey Weinstein is the God of Oscar?" Eve's tone showed a hint of disapproval. "I admit that Harvey has some skills, but he has serious character flaws, and failure will happen sooner or later. In any case, in terms of winning awards, Peter Guber was the top player in Hollywood more than ten years ago, otherwise The bookies would pay that much for Guber-Peters Entertainment and make him co-chairman of post-acquisition Columbia? They're smart!"
The day after Sony bought Columbia Pictures, it announced the acquisition of Guber-Peters Entertainment for US$2 million, and hired two partners of the company, Peter Guber and Joe Peters, to serve as post-acquisition directors. Co-chairman of Sony Columbia Pictures.
The former is a Hollywood filmmaker who has produced classic films such as "Midnight Express", "The Color Purple", and "Rain Man", while the latter is simply a celebrity hair stylist. From the perspective of outsiders, this appointment seems a bit unbelievable.
For this reason, Columbia also fought a lawsuit of hundreds of millions of dollars with Warner Pictures, which the company originally worked for, and even lost billions of dollars in tuition fees after they took charge of Columbia. Akio Morita, the helm of the group, became seriously ill and had to let Nobuyuki Dei take over ahead of schedule.
However, although the notebooks have paid a lot of tuition fees to enter the market, and Sony Columbia seems to have been losing money year after year, it has still received hundreds of Oscar nominations in the past few years, ranking first among the top six.
It can be said that Sony Columbia's continuous awards and nominations in recent years are inseparable from this senior producer, but compared to Miramax, which focuses on the Olympics, Sony Columbia, which has a big family and a big business, looks less conspicuous.
Eve continued: "I have already reviewed his plan, and it is generally feasible, except for the old white man, surfing the Internet is too mysterious, so it was not considered."
"But I guess my PR must have taken that into account."
Josie put down the form, controlled the swivel chair to turn a small half-turn, and faced Eve with a smile.
"You're such a charming little sweetheart!" Eve said, pulling out a ballpoint pen to add to the form, "We need to find a way to bypass the academy's rules and find a way to email retirees in Beverly Hills. "
There are countless films that apply for Oscars every year, and there are hundreds of nominations alone. It is conceivable that many members of the Academy do not have the time and energy to watch all the films.
So PR is imperative.
Oscar is allowed to lobby, but if it is done in a completely prescribed manner, it will be expensive and unable to achieve the effect that the film company needs. Therefore, experienced Oscar players always have their own gameplay and basic board.
The most important thing is to expand popularity.
According to the practice of awards season, it is normal for the issuer to hire special Oscar promoters, mail the latest DVD movies, and hold screenings in a private room. Indispensable, but also in the industry's two authoritative media "Variety Show" and "Hollywood Report" to grab attention.
In addition, DVDs are sent along with souvenirs, high-end dinners and luxurious accommodation after the screening, and stars take the initiative to invite judges to meet and party...Of course, be careful about the last point, because it is easy to cross the line.
According to the academy's regulations, the film company cannot invite film-related personnel and academy members to the same party at the same time.
Another rule to be wary of when it comes to public relations: Prohibition of promotion of films, exploits, and personal accomplishments.
This means that the publicity personnel cannot directly tell the judges how the movie is, or how the star is. For example, Josie missed the Oscar for her wonderful performance in several previous movies, and she should get some sympathy points.
Therefore, the propagandists of "The Perfect Victim" cannot directly email the academy judges to mention the film, but need to find the correct way to bypass the rules.
"Perhaps, we can use a third-party link." Josie touched her smooth chin and snapped her fingers suddenly, "Email... Is there a way to send emails to the subscribers of "The Hollywood Reporter" or "Variety Show"? Get someone to edit a video and put it on a [-]rd party website, as long as they click on the link in the email, they can see it. Oh, and also write the film review of the Rolling Stone film critic on the website, I like his writing style."