novelraw Chapter 2232: Have you figured out how to tell Master Mu?
Chapter 2232: Have you figured out how to tell Master Mu?
Since Luo Chenxi's personal brand STAR was founded, with her unique design and Mu Yiling's marketing strategy, its popularity has continued to increase and its development speed has been very rapid.
However, STAR is a high-end brand. Except for the children's clothing line which is relatively affordable, the prices of other product lines are very high.
The advanced customization series that Luo Chenxi personally manages has reached a seven-figure price.
This is obviously not affordable for ordinary people, and it greatly limits the sales of STAR.
Because although there is no shortage of wealthy people in China, most of the rich and famous are already accustomed to using several European blue blood brands and do not want to change their habits.
Those who like Luo Chenxi's designs are generally young people, mainly unmarried wealthy daughters and showbiz figures.
Compared with their mothers, there is still a gap between the spending power of wealthy daughters.
It's not that Luo Chenxi has thought about lowering prices and taking the civilian route.
However, her design style is known for being gorgeous and high-end. Many of the series launched have extremely demanding requirements on clothing fabrics and craftsmanship, and even require a lot of handwork. The cost of the clothing produced in this way is very high, and it is not realistic to reduce the price. .
And to let Luo Chenxi lower the requirements for quality, she was not willing.
As a result, the development of STAR quickly encountered a bottleneck.
When Luo Chenxi was still in confinement, he had already begun to think about taking an international route and participating in the four major international fashion weeks to increase the popularity of STAR.
If she can win an award in Fashion Week, domestic ladies will also recognize her brand even more.
Therefore, two months ago, she saw that London Fashion Week started accepting applications for participation by individual designers on the Internet, and immediately submitted her information.
However, in order to participate in London Fashion Week, in addition to having money, you must also have certain qualifications.
Luo Chenxi’s personal brand has only been established for more than a year and does not meet the application requirements of Fashion Week. Luo Chenxi himself, as a graduate of a third-rate university in China, does not meet the requirements for the designer’s own academic qualifications and qualifications.
For this reason, Luo Chenxi found Sheng Yu and asked him to help write a letter of recommendation.
When Sheng Yu was young, he had won three consecutive annual awards issued by the Fashion Association of Country Y, and he had a wide network of fashion circles in Y.
After Sheng Yu's recommendation, Luo Chenxi's application was passed smoothly.
Hearing this news, Luo Chenxi was overjoyed, and almost didn't jump up on the spot.
Sheng Yu looked at her with joy, and couldn't help being infected by the smile on her face. He raised the corners of her mouth, "Why are you so happy? Isn't it just attending a fashion week? With your strength, it won't be long, I'm afraid that's it. The organizers of the fashion week beg you to participate in the exhibition."
Luo Chenxi smiled and said: "President Sheng, you always praise me so much. If this continues, I will be floating! You like my design, but others may not like it. I don't dare to be cheeky and think I can Become famous in World War I."
Sheng Yu raised his eyebrows, "This is what you really mean? Your expression doesn't tell me that."
Luo Chenxi was exposed on the spot and choked, "I am humble..."
Sheng Yu's slender fingers tapped on the table a few times, "No matter if you are humble or whatever, let me remind you that once you decide to hold a show in London, you have to stay in London for at least two months to prepare. Think about it. Did you tell Master Mu?"