Starting from a Bar to Sign Internet Celebrities

Chapter 316 - 199: The Plan Is in Motion! Talking Big

「In the afternoon.」

Chen Jincheng left the company with Zhu Ling. They were accompanied by one of the company’s makeup artists and an assistant assigned from the assistant department. He also told Sister Hong to have Zhu Ling’s street vending cart delivered, as it would be needed later.

As for the shoot, the Bureau of Culture was responsible for that.

The main purpose of the cultural promotion was to film various scenic spots in Coastal City, so their photographers would be no worse than those at Second-Life Star.

As they left, some of the other artists at the company watched Zhu Ling with great envy.

Everyone knew she was about to blow up.

Anyone the boss personally planned a project for was guaranteed to become a hit.

This time, Chen Jincheng had someone drive his BMW 5 Series, with the assistant behind the wheel, which left enough room for the three of them.

After arriving at Radiant Square, he took out his phone and called Lin Hao.

「Radiant Square.」

Inside the manager’s office, Lin Hao was chatting with the man in charge.

"Young Master Lin, whatever cooperation you need from us at the square for this plan, I will cooperate fully," the manager in charge asked with a resigned sigh.

The reason was simple. Although he had been sent by Chairman Lin to manage the square, it was only temporary. If the square didn’t show any improvement, it would be handed over to someone from another capital group next year.

His career would be over.

He had even come up with some promotional plans he wanted to implement, but who would have thought that Chairman Lin would just hand the project over to his own son, along with a ten-million-yuan budget right off the bat.

Influencer marketing was mainstream now, so hiring an influencer for a campaign was normal as long as it was effective. It’s just that a price tag of ten million was incredibly high.

But since the person handling the influencer campaign was Chairman Lin’s son, there was nothing more to be said.

What he hadn’t expected, however, was to suddenly receive a new plan from Chairman Lin, with the ten-million-yuan promotion fee jumping to twenty million.

’It’s like a damn joke.’

Twenty million was enough to hire a major celebrity for an endorsement, let alone just getting an influencer for a marketing plan.

But then again, the person in question was Chairman Lin’s son, and with Chairman Lin himself backing the project, he couldn’t object. Besides, the other executives thought it was reasonable. This was because Young Master Lin had previously planned a campaign for one of the group’s micro-camera detection devices, earning the company a massive profit of over a hundred million.

Under normal circumstances, no one would spend over 200 yuan on such a detection device. But after that campaign, the number of buyers was staggering. It was as if people didn’t dare stay in a hotel without first buying one of those detectors.

All he could do now was hope that Young Master Lin’s plan would succeed. Only then could Chairman Lin secure full operational control of Radiant Square, and he could keep his position as the manager in charge.

"Manager Zhang, I just showed you the plan, didn’t I? You didn’t understand it, so let’s just wait until you’re needed," Lin Hao said, shaking his head with an air of profound mystery.

In reality, he didn’t understand Chen Jincheng’s plan either.

But did that matter?

Manager Zhang didn’t know, either.

Manager Zhang felt a bit awkward. ’The plan involves hype and interviews, but it doesn’t seem to have anything to do with Radiant Square itself. How is it supposed to make foot traffic here explode?’

And precisely because he didn’t understand, he couldn’t say much, lest he be looked down upon by this Young Master Lin and be seen as useless.

Lin Hao’s phone rang. Seeing it was Chen Jincheng, he answered immediately. When he learned Chen Jincheng had arrived, he said a quick word, hung up, and hurried out to greet him.

Seeing this, Manager Zhang immediately made a call to Lin Jian.

He was under orders from Chairman Lin to report on the progress of Young Master Lin’s plan.

When Lin Jian answered the call, he immediately asked, "Have you seen his plan? What do you think?"

Manager Zhang said awkwardly, "Chairman Lin, I don’t quite understand it. But Young Master Lin seems very confident, so it should have some effect!"

"I hope so. Keep an eye on it." After hanging up, Lin Jian’s brow furrowed slightly.

He had worried himself sick over this son of his, and now he was beginning to profoundly understand the eager hope for one’s child to succeed.

In the past, when his son wanted to be some influencer and wasn’t even willing to work at the group’s headquarters, he had felt that his son was a lost cause. There was nothing he could do, so he just figured he’d let him have his fun and then give him a position at the company when he was done.

If that didn’t work out, he could always hire a professional manager in the future to ensure his son could live a life free of worry.

But everything seemed to change starting from the time his son had excitedly run back to tell him he wanted to start a business—a Company MCN.

Previously, whenever he heard his son wanted to start a business, he felt like throwing up blood. After all, had any of his son’s previous business attempts ever been remotely reliable?

At first, he had even thought that his son might have a talent for it. But later, whenever his son brought up starting a business, his first thought was that there was no chance of success.

So, when his son brought up the MCN, he had planned to just humor him. But who would have known? This time, his son spoke logically and coherently, having even thought through the future prospects and profit points with perfect clarity.

He was truly stunned that time. He also felt that the MCN had great potential, and looking at his son, he felt as if he had suddenly matured and come into his own.

Perhaps his son wasn’t suited for other things, but he had found a career that fit him. Being an influencer was a booming trend, so with a wave of his hand, he gave his son a massive investment.

To his pleasant surprise, his son actually did an excellent job. The Company MCN was run very respectably, and that recent plan for the micro-camera detector had even earned the group profits in the hundreds of millions.

Initially, he had been angry when his son and one of his artists were secretly filmed while messing around. But who knew his son would have such an agile mind? He directly used the incident for advertising. Not only did he gain fame and followers, but he also made a huge profit. It was as if he had already developed a strong business acumen.