Starting from a Bar to Sign Internet Celebrities

Chapter 313 - 198: Old Driver Chen Jincheng! Can It Really Increase GDP?

After the meeting ended, Wei Weiwei returned to her desk and started by tidying up its cluttered surface.

Vice President Fu had promised to give the online publicity team their own dedicated office later, so their workspace would eventually be larger.

But right now, there was another matter to attend to: Vice President Fu’s order to contact that Mr. Chen and see if he would help them create a marketing plan.

She picked up her phone, intending to call him first to see what was up. But just then, her phone suddenly rang. It was a call from Mr. Chen himself.

She immediately answered, a bright smile on her face as she greeted him, "Mr. Chen, thank you so much for your help. Our promotional video was a huge success."

Chen Jincheng’s voice came through the phone. "Miss Wei, those numbers don’t really count as a success. After all, it’s only a mere 600,000-plus likes, with just eight or nine million views, right?"

Wei Weiwei found herself disagreeing when she heard that. ’That’s not a success? How many people online have videos with 600,000 likes?’

But thinking about his track record, she realized that in his world, 600,000 likes probably was a "mere" number. After all, his videos aimed for several million likes, and he had more than one that had even reached the ten-million-like level.

There was really no comparing herself to someone like that.

Then, she quickly and tentatively asked, "Mr. Chen, besides thanking you, I also have a bit of an audacious request. After our meeting, my superior learned about your accomplishments online and wanted to ask if you could help us, the Coastal City Publicity Association, create a marketing plan. Our online publicity efforts are just starting out, so it’s been rather difficult."

Chen Jincheng chuckled when he heard Wei Weiwei’s words.

’What a coincidence,’ he thought.

Besides, now that her superior was paying attention, it would be an even better opportunity to demonstrate the power of the Little Sweet Heat Card.

So, he said to Wei Weiwei, "Miss Wei, as a matter of fact, I have a plan of my own that I’d like to invite Coastal Culture to join. If this plan succeeds and is executed well, getting you another video with over ten million likes won’t be a problem. It could even create a social media check-in spot in Coastal City with insane foot traffic. For a period after the plan’s execution, it could even boost Coastal City’s GDP a little."

"Huh?" Wei Weiwei was stunned by Chen Jincheng’s words.

Because what he was saying sounded a bit incredible.

She believed him about a video with ten million likes; after all, he had the track record to prove it.

But creating a social media check-in spot with insane foot traffic... that didn’t seem easy. Although the concept of social media check-in spots existed online, turning an entire public square into one involved far too many factors. It would be unrealistic to renovate the whole square.

At the very least, she couldn’t imagine how he planned to do it.

And the final claim of boosting GDP growth was what she truly couldn’t believe, even if it was just a small increase.

But she could tell that this Mr. Chen seemed very confident.

If anyone else had said this, she would have thought they were daydreaming or just bragging. But this was Chen Jincheng. Just look at today’s hot topics: the Number One Heartthrob of Coastal City.

The words "Coastal City" had even become his trademark.

Therefore, she immediately responded with utmost enthusiasm, "Mr. Chen, what do you need us to do?"

Chen Jincheng immediately explained, "Miss Wei, this plan is a three-way collaboration. We’ve arranged to meet this afternoon at Radiant Square!"

Hearing this, Wei Weiwei quickly replied, "Okay, I’ll be in touch this afternoon."

After finishing his call with the Coastal City Publicity Association, Chen Jincheng also called Lin Hao and arranged to meet with him in the afternoon.

After that, he began writing the proposal.

The Little Sweet Heat Card came with 2.1 billion views for a social event, but that was just the card’s guaranteed base-level heat.

He wanted to pump up that heat even more, which would require some hype.

First, he planned to stir up online discussions around the topics of high bride prices, exorbitant material demands for marriage, and "gold diggers" in recent years. As long as he could get these controversial topics trending, it would provide excellent support for the Little Sweet Heat Card.

It would build upon the 2.1 billion social-event views, driving the heat even higher.

Once the hype around gold diggers and high bride prices was complete, the second step was to have the Coastal City Publicity Association create a street-interview project. The title would be something like: "Coastal City Publicity Association Conducts Street Interviews in Response to Online Gold-Digger Trend," and they would just so happen to interview Zhu Ling.

’Some might ask, what do online arguments about gold diggers and high bride prices have to do with the Coastal City Publicity Association?’

’But this is the internet. As long as there’s heat, who cares if it’s relevant?’

If things got difficult, Coastal Culture could just add a line: "Our bride prices in Coastal City aren’t high."

Afterward, Chen Jincheng typed out the interview dialogue on his computer:

Interviewer: "How much do you think a man needs to earn a month to support you?"

Zhu Ling: "Support me? ... I think, um, as long as he can take me out to eat is fine..."

Note: Must be said with a sincere, radiant, and sweet smile.

Interviewer: "What do you think is the most important thing for two people in a relationship?"

Zhu Ling: "The most important thing is... getting along!"

Interviewer: "If you were given one billion to spend in a month, what would you do?"

Zhu Ling: "I would... I would buy clothes!"

Interviewer: "Why do you think Er Qing is so hated by everyone?"

Zhu Ling: "I haven’t seen it!"

...

The series of brilliant questions and simple answers, all serving to highlight the first line, "as long as he can take me out to eat is fine," would ultimately create the Bai Yueguang in the hearts of countless people.