Starting from a Bar to Sign Internet Celebrities

Chapter 186 - 152: Actually Looking Forward to It! The Vertical Effect

"Okay! I’ll think about it on my end." Chen Jincheng agreed.

An influencer with over five million fans couldn’t make that much money just from live streaming.

In his previous life, he remembered reading exposés on the income of influencers with five million fans. For instance, a certain streamer had a peak monthly income of over a million in 2023, but her cut from live streaming accounted for a very small percentage. Most of her earnings came from sponsored events and ads.

A female influencer with five million fans, a strong niche, and good engagement could command at least 100,000 for a single ad, even now in 2018. An event appearance would start at 50,000 to 100,000 per event.

This time, Yinyin and Xiaobai had gone out for two events and two small ads. It only took them a few days, but they earned a huge sum.

The two ads totaled around 250,000 yuan. After deducting Tiao Yin’s 5% commission and the company’s cut, their combined income from the ads was 95,000 yuan.

The two events brought in another 200,000 yuan. After the company’s cut, that was another 80,000 in income.

In other words, in just a few short days, they had earned 175,000 yuan.

If they were to live stream, they couldn’t earn this much even if they streamed for over twelve hours a day for several days.

Naturally, while they were making money, Second-Life Star was making even more.

This was because even though they were now influencers with five million fans, they were still on their initial contracts. Their cut from ads and events was only 40%, meaning the company earned 20% more than they did.

During the five-year contract period, according to the terms, their percentage cut would only start to increase in the second year. By the final year, the company would only take a 20% commission.

And now that Yinyin and Jiang Xiaobai had five million fans, it was time to capitalize on their commercial value and the effectiveness of their respective niches.

For example, Yinyin went viral because of a hosiery ad, so they needed to double down on that. When she filmed dancing videos, she should wear stockings more often to attract bigger ad deals from hosiery brands.

And given how viral Jiang Xiaobai’s last pajama ad was, she could film more apparel-related videos to strengthen her niche and land more clothing advertisements, or even specifically more pajama ads.

Later, when the e-commerce shopping cart feature went live, they could directly link the advertised products for maximum effect.

’It could be said that he’d really racked his brains for these two girls.’

’He wasn’t messing with them for nothing.’

’It was their good fortune to run into a boss as conscientious as him.’

"Boss, what path should I take then?" Ximeng, who had been listening from the side in her secretarial role, couldn’t help but ask.

Chen Jincheng glanced at her secretary outfit and said teasingly, "You’ve already changed your nickname to ’Chen Jincheng’s Little Secretary.’ What other path could you possibly take besides the office secretary one? Do some more research on secretary outfits. I’m sure ad offers for that type of clothing will come knocking."

"Oh, I understand!" Ximeng nodded.

"Ximeng, I’ve also set you up to go live tonight," Sister Hong said with a smile. "As the boss’s secretary, you’ll have a huge advantage when you stream. Casually mentioning the boss’s schedule or having him occasionally appear on camera in the office will attract a huge audience."

"Thank you, Sister Hong." Ximeng immediately thanked Sister Hong, knowing she was giving her pointers.

Chen Jincheng then said to Sister Hong, "Sister Hong, let’s talk about the long-form video. I’ve already written a script. We’ll need a dedicated apartment for the shoot. And, for this scripted series, we’ll need to rent an apartment long-term."

"In the series, Lin Leqing and I will be a couple. The apartment we film in will be where the male and female leads live, so it’ll need to be decorated accordingly."

"Okay, I’ll have someone from the company’s assistant department handle it." Sister Hong nodded and immediately picked up her phone to make arrangements.

The people in the assistant department, aside from going out on shoots and acting as temporary assistants, also had to run various daily errands, basically doubling as logistics staff.

Before long, Yinyin and Sister Feiye received a notification and came to the company to shoot promotional photos for an ad. Tiao Yin was waiting for them.

After joining Second-Life Star, Sister Feiye rarely came to the company.

She had her own studio. Lately, all she did was send the ads she accepted over to Second-Life Star for review. Chen Jincheng hadn’t been impressed by any of them, so he didn’t help her with the strategy. She ended up shooting them herself, though naturally, Second-Life Star still provided the film crew.

"Boss, you’re the really impressive one, making such a viral video out of a small pair of panties." Sister Feiye couldn’t resist teasing him the moment she saw him. "I was stunned when I saw the behind-the-scenes video Cen Ning posted. I wonder when the boss will help me shoot a viral video like that?"

Clearly, she was deeply impressed.

The latest predictions for that video said it had a chance to break ten million likes. Judging by the growth trend of that girl Cen Ning’s fanbase, gaining two or three million new followers wouldn’t be a problem.

You might only see one or two videos like that in an entire year, but now, one had been produced by someone right in her circle, which naturally made a bigger impact on her.

Hearing Sister Feiye’s unabashed words, Chen Jincheng once again admitted defeat.

He’d never been able to get the upper hand with her, especially during their last live stream where they bantered back and forth for ages and he nearly trapped himself with his own words.

He hurriedly changed the subject. "Alright, let’s go to the studio and take the photos!"

With that, he turned and walked toward the studio.

His little secretary, Ximeng, immediately followed behind him.

This made Yinyin feel an inexplicable sense of threat.

She had gone away for two events, and when she returned, she found that her boss had acquired two more "Miss Chengs." The crucial part was that, looking at the way Ximeng was acting, her intuition as a fellow "Miss Cheng" told her that this girl had definitely made a move on the boss—and succeeded.