novelraw Chapter 126 - 123: A Big Pendulum Suddenly Barges In
Chapter 126 - 123: A Big Pendulum Suddenly Barges In
The car started.
Sister Hong glanced at the two girls in the back seat. She naturally understood why the boss had her sit in the front passenger seat and began reporting on company matters with a smile. "The remaining girls we recruited have all been scheduled to start streaming. Although they don’t have many concurrent viewers—just a few dozen—they’re perfectly good as filler streamers to bulk up our numbers."
"However, our streamers are becoming too homogenous. They’re basically all following the same flirtatious archetype. This approach is fine for cultivating filler streamers, but it’s going to be very difficult to produce another talent like Yinyin or Xiaobai who can break three million followers."
"Besides Yinyin and Xiaobai, from the last batch we recruited, only Lin Qing has broken a million followers. Cen Ning managed to break a million too, but that was thanks to the two videos you helped her shoot. So, if we’re going to promote new talent, we should try pushing girls with a different style."
"After all, once our guild application is approved in a couple of days, getting promoted to a One-star Guild will be easy. But advancing to a Two-star Guild might be difficult. Besides the daily active streamer quota, there’s also a revenue requirement of 100 million Dou Coins."
Chen Jincheng nodded. "Yes, that’s something we’ll need to think about carefully once the guild application is approved. Sister Hong, if you have any ideas, feel free to share them."
The requirements for a Two-star Guild were a monthly revenue of 100 million Dou Coins and ten daily active streamers. This meant that, on average, ten people had to stream every day for a certain duration and earn a minimum amount in gifts to be considered ’active’.
With around thirty girls at Second-Life Star, as long as they had a few dozen viewers in their streams, meeting the active streamer requirement was basically guaranteed. But the 100 million Dou Coin revenue requirement was not so easily achieved.
This was still the Dou Coin era, so that was equivalent to 10 million RMB. If this were the revised "Diamond" era from his other world, the amount would be even higher.
After deducting the platform’s cut from the 10 million RMB, the guild would still need to bring in 5 million in revenue per month.
Currently, Jiang Xiaobai and Yinyin were the top earners from streaming at Second-Life Star, bringing in several thousand in revenue each day.
The other girls earned anywhere from several hundred to two thousand. If they were lucky and a top supporter on the leaderboard went on a spending spree, they could occasionally earn several thousand.
Even if they streamed their hearts out every day, it would be a good month if they could contribute 1 to 1.5 million toward the total.
As for his own streams, although each one brought in twenty to thirty thousand in revenue—sometimes even more—he didn’t stream every day. Even if he did, he alone couldn’t possibly make up the difference.
After all, in his other world, even the famous Ancestral Master had gone mainstream. With that level of popularity, the streaming gift revenue he’d shown off in ’23 was still only 1.65 million a month.
Of course, that was also because his income from other sources was high, so he didn’t need to resort to tricks to milk his fans for cash, and he wasn’t streaming on Douyin.
But the result was the same.
Once the guild application was approved, Second-Life Star would be able to upgrade to a One-star Guild immediately at the end-of-month evaluation. But to get to a Two-star Guild, if he relied on himself alone to generate the gift revenue, he could work himself to death and still not meet the requirement.
Besides, he couldn’t bring himself to spend long hours in a stream room every day, begging for gifts.
Crucially, that kind of behavior would also kill his popularity. If he really did that, many of his long-time fans would probably leave.
This would be true even with Sister Feiye joining Second-Life Star.
Although Sister Feiye was a top-tier creator, she didn’t focus on live-streaming at all.
She could stream occasionally to help meet some of the revenue goals, but asking her to stream every day and beg for gifts would be putting the cart before the horse and would tarnish her brand. She wouldn’t agree to it, either.
So, the only way forward was to cultivate some female streamers with strong earning potential.
Setting aside the absolute top-tier headliners, streamers at other levels truly couldn’t compare to female streamers in terms of earning potential.
The main force for completing any guild’s revenue targets was almost always female streamers.
Sister Hong thought for a moment and said, "Boss, right now, the talent we’re promoting at Second-Life Star are mostly girls with great figures and stunning looks. Their main additional skill is being good dancers, like Yinyin, Cen Ning, and Lin Qing."
"We can use the fact that you’re writing a song for Xiaobai as an opportunity. We could recruit a group of girls who are good singers. Even some of our current girls who can sing could try pivoting to that track."
"If we let it be known that girls who perform well could get a song written by you, the boss, then after ’Can’t Help Falling in Love’ is released, we might even have some cover artists with sizable fanbases of their own applying to join."
"Hmm, that’s a good suggestion," Chen Jincheng agreed.
In his other world, many influencers had become famous by doing covers. Once they had a certain number of followers and had earned a decent amount of money, they would start trying to release their own original music. However, very few of those songs ever became hits or were good enough to become their signature work.
Short Mo and Tu Ziya were considered among the most successful of that group. They had also released many original songs, but very few of them ever won awards, got them on television, went mainstream, or became signature pieces. For the most part, they were only hyped by their own fanbases.
Therefore, after he released "Can’t Help Falling in Love" to great success, if he announced he was recruiting singing influencers to join Second-Life Star for a chance to get a song written by him, there was no doubt that many girls from that niche would apply.
They chatted all the way back to the company, and by the time they arrived, Xiaoliao had already finished editing Yinyin’s "Big Pendulum" dance video.
"The video is ready to be posted." After watching the final cut, Chen Jincheng said to Yinyin, "I’ll use the current hype to promote this for you. We’ll try to break you past the five-million-follower mark."
He was quite confident about this.
He knew the power of the "Big Pendulum" dance. As long as it was promoted well, getting Yinyin another 1.5 million followers would be a breeze.
And given the current level of buzz, it wouldn’t be difficult.
Because there really were a ton of horndogs on Douyin.
"Okay!" Yinyin nodded, her face full of anticipation, and then uploaded the video.
She had naturally done a lot of research on Douyin recently and knew that everyone hits a bottleneck when trying to gain followers. The one-million, three-million, five-million, and ten-million marks were all major hurdles.
Some people were very good dancers and could gain followers quickly by posting videos early on. A single viral video could even bring in hundreds of thousands, or even over a million, new followers.
But after that, if they kept posting the same kind of dance videos, they would run into the problem of homogenization and get stuck within the niche of fans for that particular dance style, making it very difficult to gain more followers.
To keep growing, you had to break out of your niche by posting more innovative content or landing another viral video.
She was one of the lucky ones. The videos her boss helped her shoot were all viral hits, allowing her to smoothly break the one-million-follower mark. Later, a stocking advertisement pushed her past the three-million mark.
These past few days, the boss hadn’t helped her film any videos. She had filmed and uploaded a few routine videos arranged by Sister Hong, but she hadn’t gained any new followers. In fact, they only got tens of thousands of likes, which couldn’t compare to the millions of likes the boss’s videos effortlessly pulled in.
Even a video she shot based on a concept from the planning department, as arranged by Sister Hong, was the same. Although it reached over a hundred thousand likes, it had little effect on her follower count.
So now, hearing her boss say that this "Big Pendulum" video could help her break the five-million-follower mark, how could she not be excited?
She didn’t doubt her boss’s words, because he had never been wrong.
Online, thanks to Chen Jincheng’s livestream, the internet was buzzing with hype for three songs: "Can’t Help Falling in Love," "Betrayal," and "Must Love."
The drama between Second-Life Star and the celebrity Li Yueling, as well as the complicated history of love and hate between Li Yueling and her ex-boyfriend Li Cheng, had become juicy gossip for everyone to enjoy.
All the rubberneckers were waiting for the latest tea, but instead of more drama, they were shocked to be met with a pair of big pendulums!