novelraw Chapter 668 : Playing a Big Game
Chapter 668 : Playing a Big Game
Chapter 668: Playing a Big Game
Yan Qing decisively waved his hand: "Go away, this is all our entertainment industry business, what are you, a little kid, meddling in?"
"You..."
Tong Yao glared and immediately turned to look at Chen Fan.
"I want to join your company too. Tell me, how much?"
Chen Fan couldn't help but laugh, "Sister, there really are no more shares left. How about... you negotiate with Brother Qing, ask him to give you some of his?"
Yan Qing smiled smugly, "That's impossible. I only have 10% of the shares in total."
"You guys..."
Tong Yao stood up angrily.
"You're bullying me. I never want to see you again."
Watching the girl storm off angrily, Yan Qing jokingly remarked: "You've really offended her this time."
Chen Fan glanced at the girl who didn't forget to take her DSLR camera before leaving, clearly intending to secretly go take photos with Wen Wan.
"It's fine, that girl is easy to please. Worst case, we'll let her help out when we shoot the MV."
Yan Qing laughed heartily, raising his glass to Chen Fan.
"That's a great idea. I like it."
...
In the last few days of December, Chen Fan became increasingly busy.
Wen Wan only stayed in Yunhai for about ten days before leaving again, this time to go to Beijing to attend the celebration party for the 《A World Without Thieves》 crew.
During these days, Chen Fan attended several internal meetings at Feifan Technology.
Due to the price war initiated by the antivirus software alliance, Feifan Antivirus's sales in the last quarter had clearly declined. However, Chen Fan told all the executives at the meeting not to panic.
Feifan Antivirus software was at least one version ahead of its competitors.
Plus, the security guard was so user-friendly that many users had already formed a habit of using it.
It would be too much trouble for them to uninstall and download other software.
A good product is a good product.
Chen Fan believed that Feifan Antivirus users would gradually increase again later.
There was also another point Chen Fan knew, the heyday of paid antivirus software was coming to an end.
Besides this, Feifan Mobile Browser was making steady progress under the radar.
This product hadn't invested much in promotion since its release.
Even so, Feifan Mobile Browser had still gained millions of users, surpassing UC Mobile Browser.
The company's internal Starry Sky game studio's previously released 《Blood Battle on Shanghai Beach》 had gradually lost its heat, and its monthly revenue was also declining.
However, the studio's focus had long since shifted away from this.
Starry Sky had negotiated a cooperation with T3 company, fully representing the operation of 《Audition Online》 in China.
During this period, the number of people in the game studio increased to nearly 100, all engaged in intense internal testing.
In addition, the company had quietly launched Feifan Video last month.
Although it had the momentum from the press conference at the time, after nearly a month, Feifan Video's user growth wasn't as fast as imagined.
During a phone call a few days ago, Chen Fan had asked Liang Shichu to write a marketing plan.
Liang Shichu took out a piece of paper from his notebook and handed it to Chen Fan.
"This is the promotion plan for Feifan Video written by the company's marketing planning department. Please take a look."
Chen Fan took it and read it carefully.
He wasn't very satisfied with this promotion plan.
It wasn't that he was reluctant to spend money, but he felt this plan wouldn't achieve the results he wanted.
Unlike the mobile browser, Chen Fan placed great importance on Feifan Video as a product.
Currently in the domestic internet, the real online video platform should be Mr. Jia's Le Shi Network, established at the end of 2014, even earlier than YouTube.
What Chen Fan wanted to do was to get the title of the first online video platform in advance.
Le Shi Network had already quietly launched, only a week later than Feifan Video.
Although it seemed that Feifan Video's data was slightly better than Le Shi Network's, Chen Fan wasn't at all at ease.
He had to find a way to quickly widen the gap between the two.
Otherwise, when Tudou Network launches next year, it will become a three-way battle. By then, trying to widen the gap again would require more capital and manpower.
Chen Fan stared at the planning proposal, thinking for a moment, then suddenly said.
"Old Liang, find time to take someone to Beijing."
"Find the New Year Gala program team and see if you can negotiate the online broadcasting rights for this year's New Year Gala program."
Liang Shichu was stunned at first, then immediately understood Chen Fan's intention.
"Boss, this... the rights to the New Year Gala might be very expensive, right?"
"Money is not an issue. What I want is exclusive online broadcasting rights."
"As long as netizens want to watch the New Year Gala program online, they have to use our Feifan Video."
"Besides this, see if you can buy the rights to other past New Year Galas as well."
"Oh right, while you're at it, ask how much the advertising sponsorship slot for this year's New Year Gala costs, and try to secure one title sponsorship."
Liang Shichu looked at Chen Fan in shock.
"Boss, is it really worth spending so much money on promotion?"
The boss must be crazy.
Both the exclusive broadcasting rights for the New Year Gala and the title sponsorship.
How much money would that cost?
Liang Shichu wasn't clear, but Chen Fan had some understanding.
In his previous life, as the most-watched program in China, the New Year Gala had always had a terrifying transmission rate.
Regarding the New Year Gala, since its appearance, it had always been a terrifying money-making machine.
Sponsors evolved from the initial three staples, bicycles, watches, and then to home appliances and various baijiu brands, and finally to a battle among internet giants...
It could be said that the New Year Gala's advertising sponsors represented the evolution of Chinese people's living standards.
And regarding the two best advertising spots for the New Year Gala. One was the title sponsorship, and the other was the midnight time announcement.
In 2005, which is this year, the midnight time announcement for the New Year Gala was won by Midea Group, a total of 10 seconds, costing 5.8 million yuan.
In the following years, the midnight time announcement for each New Year Gala was won by Midea, and by 2011, this price had become 57.2 million yuan, an increase of 8.4 times in 6 years.
The 2004 New Year Gala was different from later ones, with both program attractiveness and audience coverage being very valuable.
And the price wasn't high, completely within Chen Fan's acceptable range.
Spending ten to twenty million yuan to secure the title sponsorship and midnight time advertisement, this deal would definitely be very cost-effective.
Seeing Liang Shichu still hesitating, Chen Fan gave him some reassurance.
"Just go and negotiate, don't have any psychological pressure."
"I can give you a number, within 50 million yuan, you can decide for yourself."
"I only have one requirement, you must secure at least one New Year Gala advertisement. As for the online broadcasting rights of the New Year Gala program, it's a must-have."