novelraw Chapter 442 : This Boss Doesn_t Understand Business at All
Chapter 442 : This Boss Doesn_t Understand Business at All
Chapter 442: This Boss Doesn't Understand Business at All
《Grand Opening Draws Crowds, Local Club's First Day Sees Massive Turnout.》
《Packed! This Club's Opening Day Was So Crowded, Eight Police Cars Were Dispatched to Maintain Order!》
On that day, almost all major media outlets in Yunhai featured the grand opening spectacle of Medal Club in their headline news.
There was no need for excessive elaboration; simply publishing photos of the scene was enough to illustrate just how crazy Medal Club's opening truly was.
Crowded masses, police maintaining order, long queues at various venues, and of course, those two enormous celebrity posters.
Finally, some media also introduced the prices of Medal Club's four types of VIP cards.
Immediately, online discussions erupted, with all sorts of gossip and comments spreading like wildfire.
On several local Yunhai forums, the homepage was almost entirely dominated by discussions about Medal Club.
"Have they gone mad? Selling a membership card for such a high price?"
"Just that silver card costs 2,699 yuan, which is higher than my monthly salary."
"Heh, the diamond card is actually selling for 18,888 yuan, they really have the guts. Do they think everyone's a fool?"
"I admit, Medal Club's environment and facilities in various venues can be described as luxurious and perfect. Even if placed in several northern provinces, it would undoubtedly be considered luxurious."
"But I have to say, the club's owner must have been kicked in the head by a donkey this time."
"The development strategy he designed for this club is a complete failure. Selling VIP cards at such high prices, they're really treating customers like idiots."
"I dare to predict that this club will have to adjust its strategy soon, otherwise it won't be able to continue operating."
Online, some self-proclaimed experts were pontificating, directly passing a death sentence on the club.
In newspapers, some experts in related fields also expressed their views in columns.
Experts believed that developing such a luxurious club in Yunhai was clearly a positioning error.
Yunhai is not a first-tier city like Beijing, Shanghai, or Guangzhou, and doesn't have such a high consumption level.
The positioning of the club's four types of VIP cards was considered a failure among failures. Rich people aren't fools, and their money doesn't grow on trees.
Finally, the experts made their predictions: Despite Medal Club's current high popularity at its opening, it wouldn't be long before operational difficulties would arise. Such pricing and positioning simply couldn't attract enough consumers.
In six months at the shortest, or a year at the longest, the club would have to change its strategy or close down.
Such arguments filled various online forums and print media.
Ding Dian and other management staff in the club naturally saw these discussions, and for a time, they couldn't help but feel uneasy.
In fact, before the opening, when Chen Fan presented this pricing strategy, Ding Dian and the management team were firmly against it.
They almost all believed that Chen Fan's pricing strategy was too high and could potentially affect the club's future operations.
As a result, Chen Fan gave a speech at that time to explain his reasoning for doing this.
"Everyone, first you need to change a concept about yourselves."
"That is, the current Medal Club is no longer the previous club."
"Now we're going for a high-end luxury route."
"In the future, the customers we serve won't be pursued for quantity, but to ensure that everyone who comes in must be a high-quality member."
"The prices I designed for these four types of cards are a threshold, excluding a large number of unqualified people, and then dividing members into different levels according to the different VIP cards."
At this point, Chen Fan smiled at everyone in the conference room.
"I don't know if any of you have played online games."
"For online game operators, the value of one true paying VIP player far exceeds that of a thousand ordinary players who don't pay."
"Ordinary players won't bring any revenue to the operators, but instead increase server pressure. However, one paying player can bring real cash flow income to the operators."
The example Chen Fan gave wasn't quite appropriate, but all the management, including Ding Dian, understood.
Ding Dian admitted that she was convinced by Chen Fan at that time.
But today, seeing the online public opinion becoming increasingly turbulent, she became nervous and couldn't help but call Chen Fan again, asking if they should adjust the pricing of the four VIP cards.
"No change!" On the other end of the phone, Chen Fan's voice remained steady, seemingly unaffected by external public opinion.
Ding Dian had to remind him to pay attention to the online and media opinions.
However, Chen Fan laughed and said, "Don't worry about those things. Because those who are criticizing aren't our club's target users in the first place."
"By the way, yesterday I asked the staff to compile statistics on potential buyers for the four types of VIP cards. Have they been collected?"
Ding Dian felt a bit frustrated: "There were too many people yesterday, most of them just inquired about the prices of the four VIP membership cards. Only a very small number of people said they would consider it after going home."
"As for those willing to join on the spot, I can only say very, very few."
Seemingly hearing the anxiety in Ding Dian's voice, Chen Fan chuckled reassuringly.
"Don't worry, I know what I'm doing."
"Remember the second strategy about the club that I told you the day before opening?"
Ding Dian nodded subconsciously: "I remember."
"Originally, I planned to announce it after about half a month of opening, but seeing how nervous you are as the general manager, let's do this: end the customer trial period today, and you can send out the notice in advance."
Ding Dian was stunned. "Today?"
"Yes, let's make it this noon."
After hanging up the phone, Chen Fan shook his head and turned to enter a private room.
"Sorry, that was a call from the club."
Sitting in the room were Su Ruochu and her parents.
For the past three days, Chen Fan had been accompanying the elderly couple on a leisure tour around Yunhai, keeping smiles on Su Xuecheng and his wife's faces continuously.
They felt they had really found a great son-in-law.
"Xiao Chen, don't just be busy, come sit down and eat something. You've been running around with us these past two days, you must be exhausted," Lin Wanxiu said with a smile, waving her hand and taking the initiative to fill a bowl of chicken soup for Chen Fan.
Thinking back to their first meeting, which was also at a restaurant, Lin Wanxiu had coldly said in front of Chen Fan that some dishes were not something he could afford.
The contrast between then and now was truly stark.
It was precisely because of this incident that it had become a thorn in Lin Wanxiu's heart, fearing that Chen Fan might remember and harbor resentment.
So these days, her enthusiasm towards Chen Fan was even greater than towards her own son, hoping to make up for the bad impression caused back then.
However, Lin Wanxiu was clearly overthinking.
No matter how she treated Chen Fan in this life, good or bad, Chen Fan would definitely marry her daughter.
Simply because her daughter's name was Su Ruochu.