novelraw Chapter 238 : The First Shot, A Brilliant Start
Chapter 238 : The First Shot, A Brilliant Start
Chapter 238: The First Shot, A Brilliant Start
Liang Shichu poured a cup of tea for Chen Fan and then smiled sheepishly.
"This product was actually developed based on your foundation and ideas."
"To say I understand it, perhaps no one understands it better than you. I just..."
"I'm just a bit nervous since this is the company's first product."
Chen Fan smiled, "I completely understand how you feel."
"However, if we conduct a small-scale internal test, it would immediately draw the attention of competitors in the same industry. By then, if they have prepared countermeasures in advance, it would be even more unfavorable for our promotion."
Liang Shichu pondered for a few seconds, then grinned.
"Anyway, you're the boss, so whatever you say goes."
"When are you planning to officially launch this product?"
Chen Fan asked, "Has the product been named yet?"
Liang Shichu: "It's called Feifan Antivirus."
Chen Fan nodded, thinking for a moment before saying, "Three days from now, August 23rd, it will be officially launched."
Liang Shichu asked again, "For the new product launch, should we get a few media outlets to do some promotion?"
Chen Fan smiled.
"Just getting media exposure isn't enough, we need to go big with our efforts."
Liang Shichu was still wondering how big the efforts should be when Chen Fan gave the answer in the next second.
"The first promotion is crucial for determining whether our product can become an instant hit or not. So, we can reach out to CCTV and air a product commercial directly on their channels."
Liang Shichu's eyes widened instantly.
"Airing on CCTV? But the advertising fees won't be cheap!"
Chen Fan smiled.
"Don't worry. I'll pay for it."
This was Feifan Technology's first product, and Chen Fan had to make sure it was a complete success.
Moreover, in his previous life, he remembered that when 360 Antivirus was first launched, they directly announced a permanent free policy and aired commercials on CCTV.
As a result, within a short period, they overwhelmed all their competitors, creating a business legend.
This time, Chen Fan was supremely confident.
He directly took the profits from the two internet cafes and the recent earnings of the club, amounting to about 2 to 3 million yuan, and handed it all over to Liang Shichu.
He placed advertisements in several of the most influential domestic newspapers and media outlets, and also purchased ad spaces on the three major web portals.
Finally, the bulk of the funds went towards a video commercial on CCTV.
This time, Chen Fan truly spared no expense.
He had to ensure that this product would become an instant hit.
On August 23rd.
Feifan Antivirus silently made its debut.
At the same time, the newspaper and three major web portal advertisements were still being aired.
Before the noon news, a commercial featuring the Feifan Technology logo began airing.
The short commercial, lasting only a dozen seconds, introduced in detail the unique features of the Feifan Antivirus software.
In addition to common features found in other antivirus software like firewalls, real-time email protection, and virus isolation, this antivirus software also had novel functions not available elsewhere.
One-click scan and kill, customized scanning, pop-up filtering, power mode, energy-saving mode...
And of course, the ultimate killer feature: one-click system restore.
These features were novel enough to pique people's interest.
Moreover, Feifan Antivirus thoughtfully provided personal, family, small business, and enterprise editions.
The pricing ranged from 99 yuan to 599 yuan.
However, upon careful comparison, one would find that the pricing for each of their editions was slightly cheaper than their competitors' offerings.
In this era before the rise of short videos and self-media, the promotional effects of print media and television were still quite evident.
On the first day of the commercial airing, the download count for the software on the Feifan Technology official website kept fluctuating constantly.
Some people downloaded it out of curiosity after seeing the ad and wanted to experience it.
Others were drawn by the novel features and the one-click system restore function.
The entire day, Chen Fan stayed at Feifan Technology, monitoring the download data on the backend with Liang Shichu.
Chen Fan was relatively calmer, but the employees outside would occasionally let out exclamations, clearly unable to control their emotions as they watched the fluctuating download numbers.
6,876.
This was the download count for the first day.
To be honest, Chen Fan was already very satisfied with this number.
After all, Feifan Technology was a new company, and many people downloaded it after seeing the advertisement.
As long as they were willing to download and try it out, Chen Fan was confident that they would eventually pay for it.
Because compared to other domestic competitors, the advantages of Feifan Antivirus were evident.
Sure enough, after the first batch of users downloaded and experienced it, starting from the second day, the real-time data monitoring on the company's backend turned into a terrifying straight line.
The download rate was skyrocketing.
Moreover, the real-time paid user count detected on the backend was also rapidly increasing.
What did this mean? It meant that many people paid for it right after downloading and trying it out.
Ultimately, through calculation and statistics, the conversion rate of paid users among the downloaders was 78%.
This was an absolutely terrifying number.
Within three days.
The download count of Feifan Antivirus surpassed 50,000.
And this number was still rapidly growing.
At this point, Feifan Technology instantly caught the attention of its competitors.
Everyone started investigating what exactly this Feifan Technology was.
After some inquiries, they realized that this company was not from a major city like Beijing, Shanghai, or Guangzhou, but rather a newly established small company from Yunhai City.
This shocked the internet community.
Most importantly, after downloading and researching Feifan Antivirus, they discovered that this antivirus software was incredibly powerful.
It was essentially leading the market's antivirus software by at least two versions.
Powerful features, simple operation, and various never-before-seen new functions that left people in awe.
What left the competitors speechless was that this company was really good at making a splash.
On the third day, they actually launched a new promotional policy.
Feifan Technology released a new announcement.
To celebrate the download count of Feifan Antivirus surpassing 50,000, and to thank users for their enthusiasm, effective immediately, all users who download Feifan Antivirus can pay 1 mao to experience it for free for a week, or 9.9 yuan to experience it for free for a month.
Of course, this was followed by various price tiers and lifetime purchase options costing up to thousands of yuan.
The founder of this company was really good at marketing.
For a moment, all competitors were completely dumbfounded.
Before they could react, driven by the 1 mao one-week trial promotion, the download and paid user counts of Feifan Antivirus surged again.
Until August 30th, when the one-week trial of Feifan Antivirus ended.
The download count of Feifan Antivirus successfully surpassed 500,000.
The paid user count reached 450,000.
Although at least half of those paid users were drawn by the 1 mao one-week trial promotion.
But there were still at least 200,000 users who had genuinely purchased the Feifan Antivirus package.
Within a week, the sales of Feifan Antivirus exceeded 22 million yuan.
Powerful firewall capabilities, convenient operation, vastly superior comprehensive features compared to competitors...
All of these factors combined to create the legend of 22 million yuan in sales within a week.
With this, Feifan Antivirus made a brilliant start with its first shot.