Reborn: I'll Never Fail My Childhood Sweetheart Again

Chapter 419 - 162: Liuu Wanyin Is Becoming the Store Manager (Part 2)

"Nanaz, time really flies. I can still vividly remember the first time I came to the literature club and met you, and now we’ve become veterans of the club.

Feeling nostalgic, Zelin had a sudden inspiration. He quickly took out a small notebook, placed it on the table, and began writing furiously.

"What are you writing in that notebook of yours?"

Ding Linna couldn’t help but be curious.

Recently, Su Zelin always carried a small notebook with him, but it didn’t seem like a diary because he often took it out to write a few sentences and quickly finished, unlike the length of diary entries.

"Just some small reflections on life."

Su Zelin replied with a smile.

"Oh, can I take a look?"

Nanaz’s interest was piqued instantly.

"Sure!"

Su Zelin handed over the small notebook.

Ding Linna took it and saw a few lines of still-wet ink. The handwriting flowed freely and artistically.

Su Zelin’s penmanship was like a work of art.

"Some memories, like a drop of water falling into the sea, fade over time until they disappear. Yet some people and some events become even more unforgettable as the years pass."

Reading aloud in a low voice, Nanaz recited the lines.

After reading a few times, she found the words increasingly profound.

These lines were newly written, along with many others.

"Every composed and calm present has a silly and naïve past. Every warm and indifferent today has a sad and uneasy previous time. To know the ways of the world yet remain unsophisticated is the kindest form of maturity!"

"Life has never been easy. We learn to stand up gradually after countless falls. These challenging days of hiding one’s capabilities are all to prepare for a certain day. You must defeat what you dislike to attain what you desire."

...

Reading through the contents of the entire notebook, Nanaz exclaimed, "Class president, how are you so talented? Why can’t I come up with such phrases? Alas, it seems I still lack deep literary foundation!"

Last year when Su Zelin first joined the literature club, he showed off in front of several literary girls. Nanaz thought he was just boasting, but after hearing it often, she realized that Zelin, the class president, truly had some substance.

"Nanaz, let us take a look too!"

Several literary girls who were close to Su Zelin eagerly grabbed the small notebook as well.

"Wow, it feels so meaningful when I read it, it touches my soul!"

"Su Zelin, your literary cultivation is increasingly refined, but we’re just old members standing still. How embarrassing!"

"Could this be the difference between ordinary people and geniuses? Boo hoo..."

"..."

Long before, several literary girls had become Zelin’s die-hard fans. As long as he did something casually, he could easily move them to tears.

After the opening of the Zhejiang University branch, Su Zelin got into the habit of recalling and writing down many golden phrases from his past life because university students loved these little literary pieces. The marketing effect was excellent, so Zelin decided to continue with it.

For this reason, he always carried a notebook with him. Whenever he recalled some golden phrases, anecdotes from the internet, or inspirational quotes, he immediately wrote them down.

Not just for marketing, but also for brand culture.

For a business, brand culture is extremely important.

If the product quality and performance are about the same, why do we favor a certain brand so much?

The famous marketing master Philip Kotler once said, "A great brand can resonate emotionally with people!"

The love for a brand often stems from identifying with the essence and personality it embodies, creating a resonance, a sense of trust, and positive associations that result in unwavering brand loyalty.

Did New Era make a mark on the university campus because their products were better than others?

No!

The components for everyone’s computers were practically from well-known manufacturers within the circle, and the prices were similar or slightly more favorable than outside computer stores, but definitely without sacrificing too much profit.

So why did New Era sell so well?

Firstly, the marketing tactics were strong. From the start, they positioned themselves as a big chain digital store to gain the trust of university students.

Secondly, good service and attention to after-sales care. If there was any problem with the computer, a phone call would resolve it, sparing the consumers’ worries.

Thirdly, it was related to the brand culture.

New Era’s brand culture was almost entirely centered around university students. The decor style catered to the tastes of this group, sophisticated without being vulgar, employed mainly university students, and even the on-campus advertising and marketing activities revolved around the theme of youthful feelings. The little fan gift distributed during the opening of the Zhejiang University branch was the best example.

So it achieved such success not long after its opening.

An excellent company must have its unique brand culture and manage it well.

For example, the renowned luxury brand Chanel, hailed as the "Mother of Gallic Fashion," when mentioned, conjures a series of words in people’s minds—romantic, fashionable, noble, and beautiful.

In short, very high-end. Female consumers of this brand are elegant, confident, independent, and pursue freedom, standing out from the crowd. Using Chanel is a status symbol, no matter how expensive it is, no matter the amount of "intelligence tax" one has to pay, a woman would still splurge on buying it because she wants to be a goddess!