novelraw Chapter 660 Jiang Yang and Xi Wei trended on social media.
Chapter 660 Jiang Yang and Xi Wei trended on social media.
Tian Xiwei put her phone away, tucked it into her pocket, and looked around.
Sitting on the back of Zhou Ye's delivery scooter, she grabbed the hem of Zhou Ye's shirt around his waist.
I had just finished delivering one order when a new order notification popped up on my phone's food delivery app.
It was a sweltering time of day; the afternoon sun beat down relentlessly, and even the wind felt hot.
The streets are lined with shops, mostly selling hardware, snacks, and daily necessities, with colorful signs displayed at the entrances.
As they were looking, Tian Xiwei's eyes suddenly lit up. She spotted a fried chicken shop with a bright yellow sign on the side of the road, immediately reached out, smacked Zhou Ye's helmet, pointed in the direction of the fried chicken shop, and excitedly shouted, "Yezi, that one, that one! Stop right there!"
Zhou Ye flinched from her tap, his helmet humming softly. He turned around and shouted, "Go easy on me, Xiwei! How come you're so strong? You're so rough!"
Tian Xiwei withdrew her hand: "I'm sorry, I'm sorry, I was too anxious. Quick, let's go to that store!"
Zhou Ye slowed down and stopped in front of the fried chicken shop.
She glanced down at the pickup address on her phone and frowned. "Xiwei, this isn't it. The restaurant is three kilometers away. If we delay any longer, we'll be late."
"I'm not going to pick up food." Tian Xi smiled and shook her head. "I'm hungry and want some fried chicken, so I'll just buy some. It'll be quick!"
Looking at her expectant eyes, Zhou Ye finally couldn't help but soften his heart and sighed, "Alright, alright, just buy one. We can't take too long."
A few minutes later.
Zhou Ye took the packaged chicken cutlet, handed it to Tian Xiwei in the back seat, and restarted the electric scooter.
Tian Xiwei took the chicken cutlet, eagerly tore open the packaging, picked up a piece, and began to eat it in big bites.
The crispy outer layer made a "crunch" sound when you bit into it, and oil droplets occasionally stuck to the corners of your mouth, but you didn't bother to wipe them away. You ate with a satisfied look on your face, and occasionally made "mmm" sounds of praise.
A moment later, Zhou Ye's helmet was tapped lightly again. She turned around and said, "We haven't reached the food pick-up point yet, it's still two kilometers away. What's wrong with you now?"
With her mouth full, Tian Xiwei pointed indistinctly at a small shop selling braised duck necks by the roadside, holding half a chicken cutlet in her hand, and kept making "uh-huh" sounds to signal Zhou Ye to stop.
Zhou Ye looked in the direction she pointed and saw that the sign of the Jue Wei Duck Neck shop was red with white characters. There was a glass counter at the entrance, with various braised dishes neatly arranged inside, emitting a rich aroma. There were also two people standing at the entrance queuing to buy braised dishes.
Having understood Tian Xiwei's meaning, he stopped the car, went into the store, and bought Tian Xiwei a serving of duck neck.
I remember that Xiwei, like Chaoyue, was particularly good at eating spicy food.
So I bought an extra spicy one.
The package was packed up and handed to Tian Xiwei.
With a chicken cutlet in one hand and a duck neck in the other, Tian Xiwei continued driving on her delivery scooter. A breeze carried the aroma of braised meat and chicken cutlets. Tian Xiwei ate in small bites while looking around.
A moment later, Zhou Ye's helmet was struck again.
This time the force was lighter than before. Tian Xi pointed slightly to a Mixue Ice Cream shop by the roadside, her eyes sparkling, and whispered, "Ye Zi, milk tea!"
Zhou Ye turned around and tapped Tian Xiwei on the head, complaining, "How can you eat so much, Tian Xiwei!"
Tian Xi rubbed her head where she had been hit, pouted, and said seriously, "I'm not drinking it myself, I'm bringing it for Hao Chun! It's almost noon, Hao Chun is probably tired from delivering food and must be hungry. We'll meet up with her in a bit and give her something to eat and drink."
Zhou Ye looked at her serious expression.
no way.
He sighed, "Fine, fine, I give up. This is the last time, you can't buy any more!"
The two stopped the car, and Zhou Ye walked into Mixue Ice Cream.
I bought a glass of iced lemonade and a glass of bubble tea, packed them up, and handed them to Tian Xiwei.
Tian Xi carefully put the drinks into the takeout bag, her face full of happiness.
Zhou Ye got back on his electric bike, glanced at the time on his phone, and his face darkened.
The food order has been overdue for more than ten minutes, so there's no point in rushing over now.
She simply opened the food delivery app, canceled the order, and turned to Tian Xiwei on the back seat to complain, "I shouldn't have brought you along on the delivery. I should have let you ride an electric scooter like Haochun and delivered alone. Buying and eating along the way has affected my delivery schedule!"
After complaining, Zhou Ye couldn't help but laugh again: "But that won't work either. You can't deliver food alone. You might end up delivering less than you eat. If Jiang Yang finds out, he'll definitely blame me."
……
After Meng Ziyi finished singing "Rose Boy," she was completely unaware of the embarrassment of singing off-key. Instead, she looked like she hadn't had enough. She picked up the microphone, held it up to the song selection machine, and said with a smile, "MaiMai, I'll request another song by Jiang Yang. I'll definitely sing it better than before, and I definitely won't sing off-key this time!"
Zhao Jinmai leaned over to watch together.
They tapped Jiang Yang's name again on the karaoke machine, and both of them were stunned when they saw the song list that popped up on the screen.
Besides the songs I'd already seen, like "Rose Boy" and "The Cloud That Blooms," there's a new, unfamiliar song title at the very top of the playlist.
It's called "The Wind Rises," and it's also marked as a new song.
"Huh? What song is this?"
Zhao Jinmai frowned, muttering in confusion, "Did Xiao Jiang secretly release a new song? How come we didn't know anything about it!"
Meng Ziyi leaned closer and stared at the song title for a few seconds: "It really is! I checked Xiao Jiang's playlist yesterday, and this song wasn't there. It must have been released recently. We were probably too busy talking about other things to notice it."
As soon as he finished speaking, Meng Ziyi suddenly seemed to have thought of something. His eyes lit up, and he immediately took out his phone, unlocked the screen, and opened the Weibo hot search list. Sure enough, there were several entries related to Jiang Yang on the list, and their rankings were still rising.
#Jiang Yang's "The Wind Rises"# is ranked 8th.
#Jiang Yang, Tian Xiwei, Youxuepai commercial# ranked 12th.
They are all followed by an upward indicator.
"Jiang Yang is trending on Weibo, and so is Xi Wei!"
Meng Ziyi handed her phone to Zhao Jinmai and said excitedly, "This song must have been discovered by netizens as soon as it was released, and there's also an advertisement. It must have been made by the brand. The popularity is rising so fast."
Zhao Jinmai leaned over and clicked on the #Jiangyang Tianxi Micro-Excellence School Advertisement# entry.
The page redirects to Youxuepai's official Weibo account, where a newly released advertisement video is pinned at the top, with the caption: "[Youth never ends, learning never stops. Youxuepai, together with Jiang Yang and Tian Xiwei, unlocks the growth time of teenagers. Special thanks to Jiang Yang for creating and singing the advertisement's theme song 'The Wind Rises,' a heartwarming contribution without compensation.]"
It's obvious that this was a trending topic deliberately created by the official Youxuepai team.
Jiang Yang is currently enjoying immense popularity, not only due to his hit variety shows and critically acclaimed TV dramas, but also because of his status as a top scorer in the imperial examinations, bringing him built-in audience appeal and buzz.
In addition, Tian Xiwei is lively and cute, and the two have a natural CP feeling when they are paired together. This can not only increase the attention of the advertisement, but also drive brand exposure by leveraging Jiang Yang's popularity.
Win-win.
That's why the authorities deliberately arranged for it to trend on social media to boost its popularity. Jiang Yang's existing popularity also caused the hashtag to rise rapidly as soon as it was published.
Zhao Jinmai clicked on the advertisement video, and the screen lit up.
The scene begins in a clean and bright classroom, with sunlight streaming through the windows onto the desks. Tian Xiwei, wearing a blue and white school uniform and with her hair in a high ponytail, is diligently working on her problems with a faint smile on her lips.
The next second, Jiang Yang, wearing the same school uniform and carrying a backpack, walked into the classroom, knocked on Tian Xiwei's desk, and handed her a notebook with a smile. The two smiled at each other, their eyes filled with the innocence and tenderness of youth. In the middle of the video, the two walked together on the playground, studied side by side in the library, and wrote each other's dreams on the blackboard. The scenes were gentle and healing, fitting the theme of youth.
When the video was halfway through, Jiang Yang's singing suddenly started.
It is the climax of "The Wind Rises".
A gentle yet powerful voice paired with a soothing melody: "In your eyes, light and darkness intertwine, and a smile blossoms like a flower."
The song and visuals complement each other perfectly, bringing to life the youthful feelings of the boys and girls.
At the end of the video, the image freezes on the two standing side by side in front of the teaching building, and the subtitles slowly appear: ["Thank you to Jiang Yang for creating and singing the theme song 'The Wind Rises' for Youxuepai Advertising. He provided this support without any compensation. May every young person grow towards the wind and the sun."]
Then the Youxuepai brand logo appeared.
In the comment section below the video, comments kept refreshing:
"Help! Tian Xiwei looks so good in her school uniform! She's lively and pure, a campus goddess!"
"Jiang Yang is so handsome, he's absolutely gorgeous in his school uniform, he's got that youthful charm to the max!"
"Who understands! This commercial is so healing, it makes me feel young again."
"The brand has a great eye for talent! Jiang Yang and Tian Xiwei have great chemistry; their eyes are so expressive!"
"Other singers should learn from Jiang Yang. He even gives away a new song for free when he shoots an advertisement. What a generous gesture!"
"I'm just a casual listener, but I've become a fan of Jiang Yang's singing. 'The Wind Rises' is really good. How do you sing the free verse? Where can I find the full version?"
Among the highly-rated comments, some people are shipping Jiang Yang and Tian Xi as a minor couple.
Some people are saying that Jiang Yang has a broad vision and doesn't need money to create songs.
Of course, there were also those who criticized: "I don't understand. Jiang Yang is so popular, why would he shoot an advertisement without getting paid? What's in it for him?"
"The marketing is really obvious. They deliberately bought trending topics to create a CP (couple pairing). It's disgusting."
"Tian Xiwei's acting is so awkward. She just laughs the whole time and there's no sense of immersion at all."
After watching the commercial, Zhao Jinmai and Meng Ziyi didn't even have time to sing.
Sitting on the sofa, I clicked on the trending topic #JiangYang's "The Wind Rises"#.
At the top is Jiang Yang's own Weibo account, which is clearly posted on a scheduled basis.
Both of them knew that Jiang Yang was still fast asleep in her hotel room and couldn't possibly post on Weibo himself.
The Weibo post was concise, reading: "[My new song, 'The Wind Rises,' is sung for youth and pursued for passion. Thank you to Youxuepai for their trust. This theme song for the advertisement was created without compensation. May every bit of perseverance face the wind, blossom, and bear fruit. May we all retain the gentleness and courage of our youth.]"
Below the text is a video that lasts a few minutes.
It's behind-the-scenes footage from the commercial shoot, accompanied by the full version of "The Wind Rises".
Click to watch the video.
The beginning was recorded in Peng's music studio.
Jiang Yang, dressed in a simple white T-shirt and wearing headphones, stood in front of the recording equipment, looking focused.
The lyrics to "The Wind Rises" were displayed on the screen in front of me.
Outside the glass wall, Tian Xiwei sat on the sofa, holding a bottle of water, waiting quietly. Every now and then, she would give Jiang Yang a thumbs-up. When Jiang Yang saw this, the corners of his mouth turned up slightly, and he smiled back at her through the glass wall.
When Jiang Yang sang the first line, "Walking and stopping along the way, following the traces of a young boy's drifting journey," the scene switched to behind-the-scenes footage of the advertisement shoot.
The filming location was Tongliang Middle School in Chongqing.
The school buildings, playground, and lush sycamore trees here are all filled with a youthful atmosphere.
In the behind-the-scenes footage, Jiang Yang and Tian Xiwei are seen wearing school uniforms, filming seriously, and discussing how to reshoot after each NG (taken scene).
The two practiced running together on the playground, and Jiang Yang patiently taught Tian Xiwei how to pose.
When Tian Xi forgot her lines, Jiang Yang smiled and reminded her.
During their break, the two sat on the bleachers of the playground, sharing a bottle of soda and chatting.
It perfectly matches the mood and meaning of the lyrics of "The Wind Rises".
It seems to be a true reflection of the "youthful thoughts" in the lyrics.
The comment section of this Weibo post was even more lively than the comments section of the advertisement, with various opinions and discussions intertwined:
"Ahhh! Jiang Yang's voice is so gentle, 'The Wind Rises' is so good I can play it on repeat!"
"Jiang Yang and Tian Xiwei are so adorable in the behind-the-scenes footage, the tenderness in their eyes is undeniable, I wish they would just get together already!"
"Who understands? I was completely overwhelmed after watching the behind-the-scenes footage. This is what youth should be like. Jiang Yang brought the feeling of youth to life."
"Not only can he act and sing, but he also writes such great songs and creates advertisements for free. Jiang Yang's vision is off the charts!"
"So exciting! I've finally got Jiang Yang's new song, I'll be playing it on repeat!"
"I was moved to tears. The melody and lyrics of 'The Wind Rises' combined with the footage in the behind-the-scenes clips were really touching."
The highly-rated comments are all praise.
Zhao Jinmai swiped around a few times and saw some negative comments.
Very normal.
After all, everyone has different aesthetics and perspectives, and no one and nothing can satisfy everyone.
Some people genuinely admire Jiang Yang's talent and Tian Xiwei's vivacity, and are willing to pay for their hard work and gentleness.
Some people, driven by prejudice or seeking attention or to vent their emotions, deliberately exaggerate shortcomings and maliciously slander others.
That's how the internet works.
Jiangyang is inherently popular, attracting its own traffic and generating buzz. The higher the attention it receives, the more diverse the opinions become.
This is the norm behind the traffic.
Zhao Jinmai had long since adapted.
However, the number of likes for the criticisms was not high.
"Another day of hyping up this couple. Can we please stop with the pairing? Isn't it better for Jiang Yang to be the only one enjoying himself?"
"Jiang Yang's song is plagiarized, isn't it? How come it sounds so similar to a certain song? It's disgusting."
"Tian Xiwei is just riding on Jiang Yang's coattails. Without Jiang Yang, who would know her?"
As Zhao Jinmai and Meng Ziyi watched, they discussed it in hushed tones. Zhao Jinmai couldn't help but complain, "Xiao Jiang is so unfair! He released a new song and didn't even tell us."
"He's probably too busy and forgot to mention it. Besides, Weibo posts are scheduled, so he's probably still sleeping and doesn't know the trending topics have exploded." (End of Chapter)