My Unexpected CEO Wife

Chapter 672: Ingenious Flexibility

Lin Wanxi didn't speak, but she agreed with Chen Xuan's statement.

However, to make the Li Family admit defeat is not as simple as just saying it.

How to operate, and exchange the smallest loss for the greatest benefit, is the question she should be considering right now.

A few days passed in the blink of an eye, and the beautiful celebrity Jin Meizhen came to Jiangnan City, specifically to promote the Li Family's health products.

Dongsheng Mall was once again crowded, surrounded from all sides.

Jin Meizhen had already learned in advance that Ling Xiaoxiao had been here, and the person is temporarily still staying in Jiangnan City.

This time she came not only to give face to Li Family but also to compare herself with Ling Xiaoxiao.

Let's see who is truly the top female celebrity!

Although Ling Xiaoxiao had no intentions of competing with Jin Meizhen, Jin Meizhen had already started competing with Ling Xiaoxiao.

Both have equally high fame, and with the support of their traffic, the New Moon Health Products and Li Family's health products are fiercely competitive, fighting to a standstill.

Furthermore, the Li Family has already initiated a price war, taking advantage of the occasion with Jin Meizhen to launch promotional activities.

In an instant, Li Family's health products became a hot-selling item, putting New Moon Health Products under overwhelming pressure.

Yang Leshan was somewhat anxious, "Wanxi, we must think of a way quickly, we can't just let Li Family continue like this."

"Otherwise, sooner or later, we will definitely be dragged down by the Li Family."

Lin Wanxi showed no expression, "That's not the most important thing right now, I still stand by my words, engaging in a price war is not wise."

"At this point, we should avoid their sharp edge and take a different approach!"

"Do you have any new ideas?" Yang Leshan hurriedly asked.

Lin Wanxi nodded, "Li Family's health products have always targeted the mid to high-end market, the low-end market is completely a blank."

"We can focus on the mid to low-end market to avoid clashing directly with the Li Family. As long as we can survive, the Li Family's plan to crush us will fall through."

Yang Leshan frowned slightly, "That's not a bad idea, but the problem is... where will we get mid to low-end market goods?"

"We can't just sell our existing health products as mid to low-end goods, right? Wouldn't that ruin our brand, forcing us out of high-end market competition."

Lin Wanxi sighed lightly, "That's exactly what I've been pondering, but I haven't found an effective solution yet."

"Unless we specifically create a health product for the mid to low-end market."

Chen Xuan had been silent, and at this moment, he chuckled, "Wanxi, there's no need to consider the problem from one angle, change your thinking and it'll be solved."

Hmm?

Lin Wanxi looked at Chen Xuan, "How do I change my thinking?"

Chen Xuan chuckled, "It's simply using the existing health products to penetrate the mid to low-end market."

"There's no need to develop new products for now."

Yang Leshan immediately objected, "Chen Xuan, didn't you hear what I just said?"

"If we do this, it means we've lost the high-end market! Think about it, buying high-priced goods for over a thousand at Dongsheng Mall, compared to buying similar health products for over a hundred at a small supermarket outside, what would high-end customers think?"

Chen Xuan chuckled, "I don't think it's contradictory, the key is in capturing consumer psychology."

As he spoke, Chen Xuan directly picked up a health product gift box and took out the health product inside.

"They're all the same items, selling them like this wouldn't fetch a high price."

"But putting them in this gift box, the price immediately goes up!"

Chen Xuan chuckled, "The items are the same; it's just expensive because of the packaging!"

"High-end consumers focus more on the exterior packaging, letting them feel superior."

"Mid to low-end consumers focus more on cost performance! Spending the least money to buy a good quality item!"

Lin Wanxi suddenly saw the light and smiled excitedly, "I get it! Chen Xuan's thinking is truly flexible, this adaptation is brilliant!"

"Leshan, quickly get the design team to create the most exquisite and luxurious packaging boxes for high-end gifts."

Yang Leshan also understood at this point and smiled awkwardly, "Isn't this just paying the IQ tax."

"Exactly!" Chen Xuan nodded with a smile, "In reality, are there few people paying the IQ tax? There are many of them!"

"It boils down to a face issue! During festive seasons, exchanging gifts, competing on the packaging box, the items remain the same."

"It's already a common social phenomenon! Everyone values face, we earn money for this face! It's not shameful!"

"Understood, I'll go carry it out now." Yang Leshan left with a smile.

Lin Wanxi smiled at Chen Xuan, "I noticed you really understand observing people's hearts! If you put all your thoughts into business management, you'd definitely do better than me."

Chen Xuan chuckled, "My ambitions are not in this, and I'm not interested in business management."

"You just go ahead and do it, I'll solve your troubles, we'll complement each other."

Lin Wanxi nodded with a smile, "Yes, the perfect couple team! With you secretly supporting me, I'm even more confident!"

"This time we'll strike hard against the Li Family, so they can never intercept us again!"

As long as this plan is successfully implemented, the Li Family will surely be shocked, and they can only stare helplessly.

To promote peace talks and lay a solid foundation!

Lin Wanxi is waiting for that moment to come, to make the Li Family admit defeat...