novelraw Chapter 113 Creativity
Chapter 113 Creativity
Chapter 113 Creativity
"morning."
Lu An, who walked into the animation studio, took the initiative to greet Wu Hui and Takagi.
"Uncle, why are you here so late?" Zhao Yunqing asked softly, jumping over from the side.
"Huh?" Lu An was surprised:
"Did I miss something?"
"No." Zhao Yun shook his head lightly.
"That's fine, as long as you're not late." Lu An continued to explain: "You know, it will take me more than an hour to get here from the school by car."
"Uh-huh."
At this time, Jiang Mou also pushed the door in from the outside.
"morning."
"Morning Director Jiang."
Jiang Mou nodded, and then said:
"In half an hour, we will hold a meeting and tell you about our tasks for this month."
"it is good!"
……
Jiang Mou cleared his throat, swept around the people sitting around, and then said:
"Yesterday, I received an advertisement for health care products for the elderly. The advertisement lasts from ten to 15 seconds. Next to you is the product introduction of this company. You can take a look first."
A few people picked up the materials at hand and started to read them.
This is a company specializing in health care products for the elderly. This time the company has launched a new product. In order to gain popularity, it wants to shoot an advertisement.
The information is not very long and can be read in a few minutes.
"How about it, do you have any ideas?" Jiang Mou asked.
Several people looked at each other, not knowing what to say.
"Wu Hui, tell me what you think first." Jiang Mou directly called the names.
"Director Jiang." Wu Hui said with a wry smile on his face:
"I've never taken an advertisement before. Even if I help others shoot advertisements, it's others who provide ideas, and I just start shooting."
"Takagi, what about you?"
"Director Jiang, you know, I only do animation modeling in the company, you asked me to be a character image, design a picture is okay, this advertisement is really not good."
Jiang Mou was noncommittal, and didn't have any expression on the evasion of the two. He opened the thermos, took a breath, took a sip of the good tea he just got yesterday, smacked his lips, and then said:
"It seems that none of you have any experience in advertising."
The crowd was silent.
Jiang Mou went on to say:
"Okay, let me tell you about it. The shooting of the advertisement is actually equivalent to the promotional video in the movie, and the most eye-catching things should be brought out.
Whether it is the picture or the sound, the two have something in common. "
Lu An listened carefully to Jiang Mou's narration, knowing that Director Jiang was teaching.
"However, advertisements are different from movies. Promotional videos in movies can leave suspense, but advertisements can't. If you leave suspense, everyone doesn't know what your product is useful for. Who will buy it?
Therefore, the characteristics of advertising are: simple and clear, eye-catching. "
Having said that, Jiang Mou paused:
"Creativity is the most important thing in advertising, the task of the four of you today is to each come up with an advertising idea for me, but you don't need to be pressured.
After all, we are not an advertising agency, I just let you try it.If your ideas are good, you can use them naturally. If they are not good, I also have ideas from advertising companies.
At that time, just follow the shots they provide. "
"Director Jiang, since there is an idea provided by an advertising company, why should we think about it?" Takagi is a young man who is not very willing to do things other than work.
Jiang Mou got up and didn't answer, just left a sentence:
"I'll come over to see your ideas before I leave work."
After watching Jiang Mou leave, Takagi complained in a low voice:
"It is said that director Jiang is very domineering in the crew, and now it seems that it is true."
Back at his desk, Lu An held a pen in his hand, with company information and a blank A4 paper in front of him, scratching his head.
"Uncle, do you have any ideas?" Zhao Yunqing suddenly came over.
"I don't know." Lu An poured out his bitterness:
"According to the characteristics of the advertisement that director Jiang said, after much deliberation, I don't think it fits."
"This advertisement is really difficult." Zhao Yunqing complained:
"When I was watching TV dramas, I hated the trouble of this advertisement. I didn't expect it to be so troublesome to make a good advertisement."
"Yes." Lu An nodded in agreement.
The four people who were restless just stayed until Jiang Mou re-entered the time.
"Bring it."
Jiang Mou sat on a chair, went through all the ideas that the four people came up with, and then put away these few pieces of paper:
"Okay, let's get off work. Xiao An, wait a moment."
Several other people looked at Lu An with complicated eyes, then went out and left.
"Director Jiang."
Scratching his head, he stood in front of Jiang Mou.
"En." Jiang Mou responded softly, and then took out the advertising idea that Lu An came up with:
"What do you think is wrong with your advertising idea?"
Shaking his head, Lu An, who had never studied advertising, was a complete layman.
"I'll talk about the advantages first, and then the disadvantages." Jiang Mou didn't care about Lu An's reaction:
"You have shown the selling points of the product, which is very good, and it belongs to the precise positioning market..."
In this small room, Jiang Mou began to give lectures to Lu An, analyzing every problem Lu An had.
……
"Okay, that's about it." Putting away the A4 paper, Jiang Mou got up and said:
"Let's get off work."
"Thank you, Director Jiang." Lu An was very grateful, to be taught by such a great director in person, this is not the treatment that ordinary people can have.
Jiang Mou waved his hand, expressing his indifference, and asked casually:
"Have you written a new script recently? I plan to make another movie after the new year, but I haven't come across a good script. I wrote it myself, and I always feel that it's almost interesting."
"Yes." Lu An nodded:
"Not long after I finished writing, I'm writing the storyboard of the script."
"It really is." Jiang Mou was a little surprised. It didn't take long after the first "Shawshank Redemption" was written, and a new script was written so soon.
And Lu An is still in school.
What a prolific screenwriter.
"Then send it to me for a look. If it's good, I'll apply to the company for project approval after the Chinese New Year."
"Okay." Lu An naturally has no objection, anyway, sooner or later the script will be handed over to Jiang Mou to check for himself:
"Director Jiang, the script is in my computer. I'll send it to you when I get back."
"Row."
After going downstairs, Jiang Mou saw that the sky was still bright, and Lu An's script aroused his curiosity again:
"Xiao An, I'll take you back. Then I'll go up and read the script you wrote."
"No problem, Director Jiang." Lu An naturally had no objection:
"It happens to be time for dinner, so I'll show you, Director Jiang."
"Can you still cook?"
"Before you sent me to college, I opened a noodle shop."
"Then I will have a good taste of your craft."
I went fishing yesterday, but I didn't catch any fish, and the pole was gone.What about the novice halo? !
(End of this chapter)