In this life, we don’t even talk about love dogs

Chapter 522 How about you, Mr. Ye, be the spokesperson?

It’s winter vacation again.

As college finals week comes to an end, students are once again heading into their winter break.

Freshmen are excited about their first winter break in college.

Seniors in their junior year are beginning to worry about their internships or postgraduate entrance examinations.

Seniors in their senior years basically have their own career plans. Either they will join the society and become social animals, or they will take the postgraduate entrance examination.

In comparison, the sophomore students did not have any worries during the winter vacation, but they also had a certain sense of stability.

There is no worry because they are still sophomores. They do not need to face the pressure of entering society, nor do they need to face choices in their own lives.

They were calm because they had gone through a college winter vacation, and the novelty was gone.

But for Ye Ge, when the winter vacation comes, he may be even busier.

After half a semester of planning, Ruixing Coffee has been basically established.

Now we have to talk about the connections of Yuan Guoxue's mother, Yuan Mei.

In fact, Yuan Mei is currently the leader of Luckin Coffee, and Ye Ge is just the largest shareholder besides Yuan Mei.

Ye Ge just helped Ruixing Coffee solve supplier problems in his spare time, and provided the general direction and ideas for the future development of Ruixing Coffee.

Yuan Mei is the main executor.

At the beginning, Ye Ge was worried that Sister Mei would be too busy, so he planned to recruit some good people from the marketing and human resources departments of Station B and Mi Huliu to call Sister Mei.

But in fact, Sister Mei summoned some of her friends from nowhere and created a team of her own.

Then this team used their own connections to develop departments one after another, completely establishing the prototype of Ruixing Coffee.

After Ye Ge learned about it, he found out that all of Sister Mei's friends had experience working in large factories. They were even the team leaders of a corporate headquarters department and had many years of experience in shopping malls.

To poach these people, it's not just about having enough money, because they don't lack much money either.

And for now, it is impossible for Ruixing Coffee to offer them as high a salary as the original company.

It can only be said that they were basically "fooled" by Sister Mei.

But Ye Ge can guarantee that they will not regret their current choice.

As the original team, they will all receive more or less certain shares.

When Ruixing Coffee becomes bigger and stronger in the future, they will make much more money than in the previous company.

Of course, people have also seen the development prospects of Ruixing Coffee, and they will only come here after they have their own clear judgment.

We are all adults, and it is necessary to talk about feelings, but in front of feelings, you must first consider your own interests.

Otherwise, if you see a company with no future, how could someone come and start a business with you?

This time, Ruixing Coffee’s decision is not to open one store at a time, but plans to open seven stores at once in front of seven universities in Hangzhou.

Opening seven stores at one time can create a lot of popularity.

Of course, this requires sufficient financial resources to be able to do this, and this is already a bit of a gamble.

Otherwise, normally they are opened one store at a time. If the business is not good, how can you open a second one?

And this also shows Ye Ge’s confidence in Ruixing Coffee.

I think this Luckin Coffee will definitely be profitable and even become one of the top coffee companies in the country.

At the same time, according to Ye Ge's planning, not only will the store be opened on this day, but Ruixing Coffee's APP will also be launched on mobile phones. Users can order food directly through the APP on their mobile phones.

After all, we have now entered the era of smartphones, and all kinds of food orders are coming out.

After Ye Ge reminded Tang Wei last time, Tang Wei also felt that food delivery software was a very promising project, and he had already arranged for people to do it.

Ye Ge doesn't really want to get involved in this kind of food delivery software. It costs much more money than Luckin Coffee.

Furthermore, my father-in-law was really kind to me in my previous life, so I can repay my father-in-law a little bit.

In addition, every person and every user who orders through the APP can enjoy a "two-yuan full purchase".

Additionally, if you invite a new friend for a drink, you can also get a free drink if they place an order.

Then there are various activities such as opening a membership card for free, giving points for gifts, etc.

Moreover, the price of Ruixing Coffee is much cheaper than that of Starbucks, but the taste is not much different.

To sum up, Ruixing Coffee needs to burn money in the early stage and "lose money and earn money" to open up the market, so that the market can quickly recognize and gradually accept the Ruixing Coffee brand.

In the conference room, when Ye Ge reiterated the strategic direction and marketing strategy of Ruixing Coffee again and again, many people looked at Ye Ge with respect.

They have long known about Ye Ge, a college student entrepreneur.

After all, among current entrepreneurs, in terms of popularity alone, he is much more popular than Penguin.

Although it is said that Ye Ge is mostly famous because of his reputation as a scumbag, but being a scumbag is also famous.

Although they also know that a person's continued success is definitely not an accident.

But when they watched Ye Ge preside over the meeting in person, and when Ye Ge proposed these marketing strategies, they still had to wonder whether Ye Ge was a marketing genius.

They can already foresee how bright the future will be as long as Ruixing Coffee maintains good quality and reputation.

"That's all I have to say about today's meeting. Is there anything else you want to say?" Ye Ge asked the crowd.

Everyone, look at me, look at me, Ruixing Coffee Marketing Department Director Wu Di said: "Mr. Ye, do we need to find a spokesperson?"

"Yes, there is also a spokesperson, but we actually forgot about the spokesperson." Another person said, "A spokesperson with a high reputation and a good image can increase our popularity as quickly as possible."

Yuan Mei shook her head: "Celebrities are unreliable. You don't know when a scandal will break out in the entertainment industry."

Yuan Mei did not continue, but everyone also knew what the entertainment industry was like.

But, if you don’t find a spokesperson, how can you maximize your initial publicity investment?

"Eh? I have an opinion. I wonder how Meimei and Mr. Ye feel?" Wu Di's eyes lit up.

"What can we do?" Ye Ge was also curious.

Wu Di looked at Ye Ge with a smile: "How about Mr. Ye becoming the spokesperson of Ruixing Coffee?"