novelraw Chapter 47 surpasses 100 million views
Chapter 47 surpasses 100 million views
On December 15th,
At iQiyi video company,
Gong Yu was leisurely drinking coffee in the office early in the morning, his eyes fixed on the business information of Kiwi Fruit Company on his computer.
Just as I was looking at it, the female assistant knocked on the door. After receiving permission, she came in carrying her laptop and excitedly shouted.
"Mr. Gong, it's off the charts!"
"The video 'The Beginning' has surpassed 100 million views!"
Gong Yu was drinking coffee when she heard this, and she spat it out. Two words immediately popped into her head.
Breaking 100 million?!
He could hardly believe his ears and immediately pressed for an answer.
"Isn't it only the first day? It's already broken 100 million?"
The female assistant simply placed the computer in front of Gong Yu and pointed to the data in the kiwi backend.
"Mr. Gong, look!"
Gong Yu stared at the data showing over 100 million on the computer screen and immediately spoke.
"Go and call Dai Ying in!"
After saying that, he couldn't help but slam his hand on the table and burst out laughing excitedly.
"Haha~ That's great! I was worried that we'd spent too much money on marketing these past few days. Now that six episodes have been released, the number of views has already exceeded 100 million on the first day. It's sure to keep going up."
This is definitely comparable to a top-tier (S+) web series!
However, he then remembered that he had purchased the show at zero cost, but he was still entitled to 50% of the total revenue, and he immediately felt a pang of regret.
I should have just bought it outright at a higher price!
But then I thought about it again and realized that Han Ziming and his team had spent 2000 million yuan to make this drama, so I felt a little better.
He did the math: the show's quality isn't bad, and it should get at least 15 billion views by the end of its run, which means at least 1 million views per episode!
This looks like it's about to take off!
If the viewership is higher, the shareholders will definitely trust him more, and he can also take the opportunity to disgust Tencent.
At that moment, Dai Ying came in.
"Mr. Gong, is there anything I can help you with?"
Gong Yu said, "If you release the viewership data for 'The Beginning' and increase the promotion, I'll give you more promotional resources."
After saying that, she took a deep breath, suppressed her excitement, and picked up her phone to call Han Ziming.
The call was quickly connected, and Han Ziming's voice came through.
"Hello, who is this?"
"I'm Gong Yu, Boss Han, congratulations!"
"The Beginning has now surpassed 100 million views! It definitely has the potential to be an S+ level drama. The average views per episode will definitely exceed 100 million, this is definitely going to be a huge hit!"
Han Ziming laughed happily after hearing this.
"Congratulations! Congratulations! But Mr. Gong, why don't you take this opportunity to aim for 2 million views per episode?"
Gong Yu couldn't help but complain.
"You've got quite the nerve!"
"An average of 200 million views per episode is comparable to hit dramas like 'Swords of Legends' and 'Love O2O'."
In fact, Han Ziming knew in his heart that in his previous life, "The Beginning" had already garnered more than 20 billion views before it even finished airing.
Moreover, with fewer episodes, the average number of views per episode easily exceeds 100 million.
As long as the publicity keeps up, plus other factors, Chong Jun is fully confident that he can raise 2 million, which is why he said that.
Han Ziming said, "Then please ask President Gong to increase the publicity. With the current popularity, we can make back the money just from the GG sponsorship alone."
Gong Yu smiled and said domineeringly:
"Don't worry, but don't go online too soon!"
"This time, I absolutely have to compete with Tencent's 'Candle in the Tomb'! You guys should work with Dai Ying on the marketing and promotion later."
Han Ziming knew that "The Lost City" was said to have an average of nearly 3 million views per episode, and that Ba Chang's book was a major IP production.
However, "The Beginning" premiered a week earlier, seizing the initiative. Whether it can win is really hard to say.
However, he didn't argue, since it would benefit him.
"Okay, I'm not in a hurry to air it on a major network. I can't negotiate a good price right now either. I'll have the actors post more behind-the-scenes clips on Weibo to promote it."
Gong Yu said, "Okay, I'll arrange the interviews and offline promotions. Let's leave it at that for now."
After hanging up the phone, Gong Yu said to Dai Ying, who was still in the office.
"Mr. Dai, ramp up marketing and promotion. Arrange interview videos and offline GG events. Hold off on GG sponsorship for now. The sequel won't air until next week. With the current buzz, we'll have to raise the price for GG sponsorship."
Dai Ying said excitedly.
"Okay, Mr. Gong, I'll get on it right away."
After all, she was in charge of both TV dramas and web series. She was also present when the contracts were signed. Originally, she was the one who negotiated, but Gong Yu was interested in Han Ziming, so it became his decision.
After Han Ziming finished the call, he felt relieved.
He quickly called Li Feng and his colleagues who managed the company's official Weibo and Douyin accounts into the office.
"Mr. Li, the viewership of 'The Beginning' has exceeded 100 million. Kiwi is preparing to increase its promotion. Please keep an eye on their official Weibo account, forward any news reports in a timely manner, and cooperate with Mr. Dai of Kiwi to do a good job in marketing and promotion."
Upon hearing this, Li Feng immediately breathed a sigh of relief.
"Okay, boss, the first step of the plan was a success! The movie project can begin now!"
Han Ziming smiled and said, "We can begin now. But you'll be quite busy lately, so keep up the good work; you'll definitely get a good year-end bonus."
"Thank you, boss. I'll arrange it right away."
Li Feng said happily.
Han Ziming is not a stingy person.
Li Feng was already looking forward to his year-end bonus.
Soon after, iQiyi released a poster announcing that the show had surpassed 100 million views, and Li Feng arranged for the show's official Weibo account to repost it.
After seeing it, Han Ziming first sent a WeChat message to Zhao Yingbao asking her to forward it when she had time, and then sent the message in the WeChat group of the "Beginning" crew.
"Everyone, 'The Beginning' has surpassed 100 million views on its first day. It has the potential to be a hit, and iQiyi will increase its promotional efforts."
Everyone can share some behind-the-scenes footage to ride the wave of popularity; it'll be good for your future resume. Just don't post anything sensitive.
We'll be giving out big red envelopes at the celebration banquet!
After saying that, he casually sent a 200 yuan red envelope to the group.
As soon as the red envelope was sent out, the previously quiet group instantly became lively, with all the lurkers coming out and sending all sorts of messages.
Indeed, the allure of red envelopes is immense.
At this moment, the main actors also came out.
Zhang Ruonan responded excitedly.
"Received! Looking forward to Director Han's big red envelope!"
County Chief Li quickly followed up: "Understood, Director Han!"
Xiao Wang even posted a meme of himself patting his chest.
"We will go through fire and water for you, just give the order!"
Suddenly, a member of the film crew appeared and asked.
"Director Han, is your company hiring? I'd like to join!"
Others responded to this question.
"+1"
"+10086!"
WeChat messages kept popping up.
It seems everyone is afraid of missing out on the opportunity.