Flash Marriage: She becomes Mrs. CEO after the Failed Dowry Talk

Chapter 304: Marketing

Jasper Sinclair was amused by her words, "What’s mine is yours."

"Hmm, what’s mine is still mine," Nora Northwood said with utmost seriousness.

"What are your plans after returning to the country?"

"I’m planning to take advantage of the buzz around this competition to do some marketing for VK."

In the past, VK didn’t have any real marketing strategy, aside from the self-media accounts managed by Yvonne Winslow, other promotions were somewhat weak.

Nora believed that winning this competition was a great opportunity to fully open up VK’s brand recognition.

So she took a red-eye flight back home that night.

Even during the flight, she was thinking about marketing approaches and techniques, and how to make it more acceptable to the public.

She drafted a preliminary plan, revamping VK’s entire product line, leaving no detail untouched, including packaging design.

The studio style was also uniformly planned.

The renovated lobby felt like stepping into a different, ancient yet fantastic world.

The arrangement of various flowers highlighted VK’s unique style to the extreme, blending luxury and charm.

Nora spent a substantial amount to have Yvonne’s meticulously crafted short videos displayed across Stanton City’s LED screens.

For a while, VK’s advertisements filled every corner of the streets.

Part-time staff started street marketing activities, and the results were beginning to take shape.

At the same time, Nora contacted several bloggers, each with tens of millions of followers, for collaboration.

VK officially launched an online store, no longer confined to just one studio.

Whether online or offline, VK’s fragrances have entered the public’s view in an overwhelming manner.

To support Nora’s work, Jasper directly ordered over a hundred thousand bottles of fragrance, distributing them to every member of his staff.

Just when Nora thought everything was going smoothly, a problem arose.

An anonymous post on a forum quietly gained traction.

"Recently, VK’s ads are everywhere. Since the perfumer became popular, they’ve started marketing tactics. Can a profit-driven brand really make better products..."

The article was elaborately written with several hundred words.

They say more fame brings more disputes, and Nora definitely felt the true meaning of this saying.

Yvonne, with her keen insight, realized things were starting to veer off course. She believed, "Someone is manipulating things behind the scenes with ill intentions."

"When soldiers come, block them; when water comes, cover it with earth. There are always more solutions than problems."

The forum post began to ferment, with more people seeing it, and the netizens’ opinions gradually turned from praise to skepticism.

A new wave of interest was sparked. Nora browsed the comments under the post, hoping to find some genuine suggestions.

"I remember this fragrance was very cheap. Since it became popular, the price has doubled."

"How legitimate can a fragrance made from a converted flower shop be?"

"A truly good product doesn’t need excessive marketing, right?"

"..."

Nora scrolled through the comments and found that most were pointless.

She admitted that compared to before, this time’s promotion and marketing were indeed more aggressive.

In this era full of competition, poor promotion equates to a dead end.

In any industry, the most important thing is the profession of sales.

The marketing model follows the same principle.

Fortunately, Nora already had considerable experience with the drastic shift in netizens’ attitudes.

She told Yvonne, "For now, ignore it. For the moment, the positive reviews still outweigh the negative ones."