novelraw 89. The ending theme song actually boosted the winery's sales?
89. The ending theme song actually boosted the winery's sales?
Becoming Professor Ying Caihua's graduate student, and being personally invited by him, made Zheng Ning feel somewhat flattered.
But now he still has a lot to do, a lot of songs to write, and he has also opened up the literature system, so he probably won't have time to go back to school for another three years.
Therefore, he ultimately declined Professor Ying's invitation with great regret.
The other party also felt it was a pity, but suggested that if Zheng Ning encountered any problems in the future and needed consultation, he could come directly to the school to find him.
The meal was a great success, with everyone enjoying themselves, especially Wang Xiaoyu, who was engrossed in eating meat and thoroughly enjoying himself.
……
These past few days, Zhang Xiaogang, the director of "The Legend of the Swordsman", has been enjoying immense popularity.
He was already famous throughout the West for adapting several classic works.
Now that this novel, which is considered a cherished memory by so many, has been adapted into a TV series, his prestige has soared even higher.
After all, "The Legend of the Immortal Swordsman" was the pioneering work that introduced the element of "immortal" into novels.
People have been hoping for this novel to be adapted into a TV series for a long time, but it has finally come true today after 10 years.
The 4.2% viewership rating perfectly illustrates just how popular this genre, which is even more advanced than martial arts, is in today's market.
"Congratulations! Director Zhang's reputation is well-deserved! This 4.2% viewership rating is absolutely amazing for Xizhou. It's been so many years since a major production has surpassed 4%!"
At a dinner party, everyone around Zhang Xiaogang kept toasting and complimenting him, making the famous director look radiant and proud.
After all, these people around him were not ordinary fans, but super big shots from all walks of life, with a net worth of at least 100 million.
This was a drinking party organized by Xizhou TV station to attract more TV guys.
"Oh, not at all, haha, it's all because the original author, Azure Dragon Immortal, has such an excellent work. I'm just benefiting from it..."
Faced with these industry giants, even Zhang Xiaogang, a renowned director, had to be humble and courteous.
"Hey, you can't say that. The Azure Dragon Immortal is indeed powerful, but without your strategic planning and foresight, the TV adaptation wouldn't be as successful!"
A big boss in the construction industry, his face flushed, raised his wine glass to Director Zhang and offered him a toast.
"So many directors have tried to adapt his novel before, but none of them succeeded. Director Zhang is truly amazing! I admire you so much!"
Director Zhang was overjoyed by his flattery, but he still maintained a composed demeanor.
This Mr. Zhang is a billionaire with a net worth of over 10 billion yuan. He is also a crazy novel fan and has made two TV series adapted from novels by other authors popular.
The Azure Dragon Immortal is also his idol. He contributed greatly to the production team's ability to raise 4000 million yuan for filming, so Director Zhang Xiaogang did not dare to slack off at all.
"Hey, speaking of which, are there any other suitable novels being adapted into TV series?"
A skinny boss in his forties walked over with a wine glass, clinked glasses with Director Zhang, and drank it all in one gulp.
"Yes, there are so many! Ever since The Legend of the Immortal Swordsman became famous, many authors have been following suit and writing so many similar works."
But his words were retorted by another chubby boss.
"Mr. Liu, there are plenty of novels, but they're useless. They're all low-quality imitations! I once gathered a group of people to adapt them, but after much searching, we couldn't find a novel that could become a hit. Do you think all works are as excellent as 'The Legend of the Immortal Swordsman,' which pioneered the integration of 'immortal' elements into martial arts?"
The fat boss's surname was Li, and he looked displeased when the topic came up.
"Our Director Zhang has vision and courage, and was willing to spend a staggering 1000 million yuan to acquire the adaptation rights to this novel."
"You know, in the past, whether it was martial arts novels, urban workplace stories, or supernatural and ghost stories, the adaptation rights would only cost a million or two at most."
"Director Zhang has set a precedent in the industry this time, driving the price up so high. From now on, if we want to adapt an adaptation, writers will have to ask for exorbitant prices!"
"Hey, Mr. Li, you're mistaken. If they want to raise prices, the quality has to be top-notch first. How many novels on the market are as excellent as Qinglong Xianren's works, and have such a large readership?"
"Furthermore, I think the success of this TV series isn't solely due to the excellent writing of the original novel. Have you noticed a blind spot?"
"What blind spot?"
"Because I'm the one who broadcasts GG (Ghost Time), I'm very sensitive to this. Generally speaking, the last 10 minutes after an episode of a TV series are all GG, right? Many people will choose to switch to other channels to see if there's any exciting program to pass those 10 minutes, or they'll simply go to the bathroom. That's the famous 'bathroom time.'"
The first person to speak, Mr. Zhang, held his wine glass and spoke mysteriously to the people around him.
"And that's exactly what happened after the first season of The Legend of Sword and Fairy finished airing. The first thing we did after that was a product featuring alcohol, which had a 2.3% viewership rating. The second thing we did was a product featuring health supplements, which had a 1.8% viewership rating."
"But after the third episode aired on the second day, the viewership of the same alcoholic beverage GG had reached 2.8%, while the second GG remained at 1.8%, or even slightly lower."
"Oh? What's going on now?"
"Is it because more and more people are watching TV dramas, and the total number of people who don't go to the bathroom or change the channel during the show has also increased?"
"Yes, that's part of the reason, but after episode 5 aired on the 3rd day, the viewership of the first 'GG' had reached an astonishing 3.5%! But the second 'GG' was still only at 1.8%. What's the reason for that?"
"What made them stay and not immediately change the channel?"
"Because the ratings for 'GG' are counted even if you only watch for one second, it's likely that many people didn't actually finish watching the first 'GG' episode. They were watching something else and were slow to switch channels, which is why the ratings for the first 'GG' episode kept climbing!"
"Yes, you're absolutely right! That's why we conducted a lot of data research. And the results were surprising..."
"What did you discover?"
Even director Zhang Xiaogang leaned in with his wine glass, eager to know what secrets lay behind the data analysis.
"We surveyed many viewers, and they all said they weren't in a hurry to change the channel or go to the bathroom, because they wanted to hear the ending theme song of the show, 'Sha Po Lang'!"
"They found the song, which combined traditional Chinese style with modern pop music, very interesting and novel, and subconsciously wanted to listen to it again and again."
"So a lot of people listened and didn't have time to change the channel or go to the bathroom, and they even missed the first episode featuring the guy selling alcohol. They only realized later that if they didn't go to the bathroom, they would be holding their pee to watch the second episode that night, hahaha!"
"Huh? There's that reason? It's because of an ending theme song?"
All the big bosses were shocked. What was going on?
I've never heard of such a thing before. What could be more important than emptying your bladder?
And now it's actually happening right before their eyes!
So, what kind of magic does this song possess?
It seems I'll have to pay close attention while watching tonight.