novelraw Chapter 141 "The Coming One" and Cat Not Easy
Chapter 141 "The Coming One" and Cat Not Easy
Chapter 141 "The Coming One" and Cat Not Easy
After several episodes of "Rock & Roast" were released, Wajijiwa Entertainment achieved remarkable results thanks to the large amount of money invested in Tanglou.
Longdanni has an exceptionally rich production experience, and with the money from Tanglou, she is working very hard, hoping to produce the program as soon as possible.
After all, this was Longdanni's first mega-production since Wajijiwa started its business, and they had high hopes for it.
Therefore, surprisingly, "The Coming One" was completed before "The Rap of China".
This program was primarily funded by the entertainment company in Tanglou and produced by the Wajijiwa team.
After completing the production of the program, the next step is publicity and promotion.
As soon as the first episode of the show was completed, Tanglou took the lead in signing Mao Buyi, who had no competitiveness, no background, and no special qualities among all the contestants.
Longdanni's team didn't care much about Tanglou signing Mao Buyi, since Longdanni didn't think much of Mao Buyi, this ordinary nobody.
In Longdanni's many years of experience in talent shows, Ma Boqian, a talented young man born in New York with an overseas background, is clearly more valuable to cultivate and sign. In terms of appearance, Ma Boqian is also much better and has the potential to become an idol.
In addition, Longdanni also has high hopes for Zhou Zhengnan, a contestant who also possesses unique stage charm and potential, and is a newcomer that Longdanni is paying close attention to.
After Longdanni signed Zhou Zhengnan and Ma Boqian, she didn't pay any attention to Tanglou signing Mao Buyi. She was even a little puzzled as to why they would sign a contestant like Mao Buyi who might only be able to record a few episodes before being eliminated.
Cat is not good-looking enough to follow the idol route; he is a contestant with little commercial value.
Besides Mao Buyi and Long Danni's incomprehension, the members of the "The Coming One" project team within Coolcat also didn't understand why President Tang was so optimistic about Mao Buyi and signed him alone.
Everyone was also curious about what kind of energy Cat would unleash during the recording of the show from the future.
Mao Buyi was both excited and calm about signing with Tanglou. He was very clear-headed about many things. Whether he could make it to the end was not important. What mattered was the stage. He just wanted to sing the songs he wanted to sing.
After the posters and official website promotions for "The Coming One" were released, ordinary viewers and industry experts alike began to pay attention and discuss it.
Tang Lou, on the other hand, remained calm and collected, standing alone in his office planning the work ahead.
In its previous life, "The Coming One" was a hit variety show, and Mao Buyi was a phenomenal singer. It was precisely because of Mao Buyi's series of classic original songs that the show became widely known.
It can be said that Mao Buyi is an absolute legend in the history of talent shows, a legendary figure who became famous all over the world with his original songs!
The previous version of "The Coming One" garnered 3.2 million views within 24 hours of its premiere, with the Weibo hashtag #TheComingOne# achieving 18.7 billion reads and 420 million discussions. It also ranked first in viewership ratings for its time slot, capturing a 23.5% market share.
With an initial rating of 8.7 on Douban and 85% of users giving it four stars or higher, Tanglou has absolute confidence.
As "The Coming One" was about to premiere exclusively online, industry giants from Tencent Video, iQiyi Video, and other video platforms began to make predictions.
During an internal meeting, the head of Tencent Video's variety show department banged on the table and said, "Tang Lou has made a mistake this time. He spent so many billions of yuan investing in Wajijiwa for this show, but little did he know that the talent show market was already saturated. His own 'Produce 101' only lasted one season and couldn't continue, which shows that the talent show market has already exhausted all its benefits."
"Isn't it a bit too late to still be making talent shows now? Do they think they can defy market rules just because they've created a few hit shows?"
"Exactly," someone below chimed in, "and their 'three major tracks' and 'star mentors' concepts are too fancy. What the audience wants is simple and direct voting and nurturing. This whole thing is out of touch with reality."
Kiwi fruit video.
Gong Yu admires and respects Tang Lou, but he has a different opinion about "The Coming One" this time.
"Tang Lou is indeed a genius, with ideas and courage, and he invested hundreds of millions. He is very confident in his content, but in today's market, good content alone is not enough. You need to know how to market, how to create hype, and how to generate buzz."
"Talent shows, in particular, need some phenomenal contestants. After so many years and so many platforms harvesting talent, there's been a severe talent gap. Where are we going to find phenomenal songwriters? Can our music scene still find young, high-quality songwriters?"
"Given the quality of this group of contestants, I think this show is likely to flop."
Gong Yu finally saw the scene of Tang Lou's impending defeat. Although it was somewhat gloomy, he still felt very satisfied, as it was rare to see Tang Lou suffer a setback.
"Releasing three variety shows in such a short period of time is bound to cause some setbacks."
Many other industry veterans also don't have a very positive view of this kind of talent show.
"Old Li: I heard that the investment in the Cool Cat show exceeded 3 million yuan, so the pressure to break even is huge."
"Producer Liu: I've looked at the contestant lineup, nothing particularly noteworthy. That guy, Mao Buyi, used to be a male nurse? His best achievement is a campus singing competition. President Tang is actually betting on him?"
"Director Zhao: Let's wait and see after a few episodes air. It's too early to talk about these things now. But if Tang Lou fails this time, some people will definitely be unhappy with his aggressive approach. He will probably be warned by the higher-ups and told to take things one step at a time. After all, his ability is undeniable when he puts his full effort into making the show."
"Indeed, Mr. Tang seemed a bit indecisive this time. It's a good thing for a young person to stumble."
Besides external doubts, many people within KuMiao Video also felt uneasy.
At the project launch meeting, the head of the operations department subtly reminded him: "Mr. Tang, talent shows are becoming increasingly homogenized. Should we consider adding some interactive elements? For example, live streaming rankings, fan tasks—"
"No need," Tang Lou interrupted him. "What we're doing is a music talent show, not a game ranking competition. The audience is tired; they want to see real people and hear sincere songs."
Xiao Wang from the operations department muttered to his colleagues privately, "President Tang is indeed invincible, but isn't he getting a little too arrogant this time? Niche culture variety shows are novel because people haven't seen them before. But there are so many talent shows these days, which one doesn't involve voting? Can content alone break through to a wider audience? I doubt it."
Tanglou's own entertainment company is also under immense pressure in its finance department: "The production cost is over 100 million, plus the marketing and distribution, the total investment is terrifying. If the viewership doesn't meet expectations, this project will be a huge loss."
"Moreover, this project is crucial to Wajijiwa's future development. If it flops, Mr. Tang's investment might be completely wasted."
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Inside KuMiao Video, employees from other projects were whispering in the break room: "I heard that the senior management is very dissatisfied with President Tang's decision to launch three variety shows in quick succession, and with such a risky investment in shows featuring outdated contestants. Some leaders even feel that President Tang already has enough IP series, so it would be better to make second and third seasons of those that are sure to make money. Why risk launching new variety shows?"
"Even if you're going to do it, you need to ensure the quality of each one. Three projects in a row, and they're all outsourced to external teams. You think you can do them well? Do you really think you're some kind of god of variety shows?"