Entertainment: Starting from joining Kugou Video

Chapter 131 Capital Tycoon Tang Lou

Tang Lou is not only interested in the show "The Rap of China", but also wants to recruit Che Zhe to his team.

Che Zhe is definitely a top-notch variety show director. After graduating from the Shanghai Theatre Academy, he joined SMG and his first variety show was "Go! Good Boys", which marked the beginning of his career as a variety show director.

He later joined Star China Productions and served as the director of programs such as "Martial Arts Tournament", "Outstanding Chinese People", and "China's Got Talent".

After completing these tasks, he served as the chief director of "Dancing with the Stars", "King of Mask Singer", "Heroes of the World", and "Masked Singer".

His resume can be described as very impressive. After joining Kiwi, according to the original timeline, Che Zhe was promoted to vice president of Kiwi based on his outstanding contributions to the show "The Rap of China". This also shows the value of "The Rap of China".

After that, he spearheaded a series of youth culture variety shows such as "Hot Blood Dance Crew", "The Rap of China", "I Am a Singer-Songwriter", and "Fourtry".

His most successful works are the two phenomenal variety shows, "The Rap of China" and "The New Rap of China," and he is also a leading figure in bringing hip-hop culture from a niche to a mainstream phenomenon.

Thanks to Che Zhe's series of programs, Kiwifruit has become a leading video platform for trendy culture among young people.

So this time, since Che Zhe took the initiative to join, Tang Lou naturally had to seize the opportunity.

"Mr. Chen, Director Che, I am very interested in your project proposal."

"Let's not get into the formalities. I've invested in this show. Just give me the amount of investment you need, and I'll arrange for someone to connect with you."

Tang Lou had great faith in Chen Wei and Che Zhe's abilities; as long as they were given enough funding, the project would definitely proceed smoothly.

Chen Wei and Che Zhe exchanged a glance, clearly not expecting the negotiation to go so smoothly.

They had prepared a lot of speeches, and even gave a report analyzing future youth culture and trend culture. They also presented Che Zhe's previous resume, all of which were carefully prepared over a long period of time.

Unexpectedly, Tang Lou decided to invest after only a brief chat.

Chen Wei immediately reported: "President Tang, our program requires a significant investment; we estimate it will need at least 200 million yuan."

After they finished speaking, the two of them were still a little nervous. After all, they had only chatted briefly for a few minutes, and they had already asked for an investment of 200 million.

Che Zhe had already thought of many ways to respond if the tenement building were to negotiate a lower price.

"Yes, I've watched your show carefully. Considering the current investment levels of top variety shows, 200 million is indeed not a lot to present this show perfectly."

"In this way, I can come up with 2.2 million. After that, you will still have the creative autonomy to handle the program. All subsequent promotion and publicity will be handled by KuMiao, and this program will be an exclusive variety show broadcast by KuMiao."

"However, the money I invested wasn't just for this show, it was for both of you."

"I want to sign a long-term contract with you. In addition to 'The Rap of China,' I also have the priority right to sign contracts for your variety shows in the future."

Tang Lou also had his eye on "The Rap of China," as both shows are phenomenal, and investing in them would definitely be a sure thing.

Besides economic benefits, if Coolcat can acquire trendy cultural variety shows like "The Rap of China" and "The New Rap of China", it will definitely further enhance Coolcat's reputation and influence.

It has brought together band culture, stand-up comedy culture, and now hip-hop culture, which will definitely make Coolcat a trendsetting platform in the entertainment industry.

Chen Wei and Che Zhe were surprised that Tang Lou would be so generous, and that he valued and appreciated them so much.

"Of course, no problem. We were already grateful to be able to invest in one program. Mr. Tang, you're willing to support all our subsequent variety shows, which puts our minds at ease."

Chen Wei and Che Zhe were extremely excited. With Tang Lou as their major backer, they not only had access to the platform's resources for promotion and broadcasting, but they were also given the freedom to express themselves. Could they be happier than this?

Compared to kiwifruit, partnering with Tanglou is simply the ideal scenario.

Tang Lou is no longer simply a producer, or rather, an employee of Cool Cat.

He is now a well-established investor and is very familiar with this kind of investment. He successfully acquired Dumpling and Coco Animation from Fiber Optic Media.

This time, signing Chen Wei and Che Zhe will be even easier.

Besides funding and industry standing, Tanglou also offers ample creative freedom and a large platform behind it, making it a perfect investor.

Che Zhe and Chen Wei were completely won over after only a few minutes of conversation with Tang Lou.

Next, Tang Lou, through his team at his entertainment company, negotiated the investment details with the two individuals.

Ultimately, it was decided that Chen Wei and Che Zhe would be bound together through two parts: a special investment in the program and equity investment in the studio.

First, there was a special investment in the "Chinese Rap of China" program. Tanglou invested 2.2 million yuan in the program production, including production costs, publicity, and contestant remuneration.

Then, through equity financing of 0.8 billion yuan, they acquired a 30% stake in Chen Wei and Che Zhe's studio, thus securing their long-term creative capabilities.

In addition to the investment in the program itself, Tanglou is tied to the team building of Chen Wei and Che Zhe's studio, subsequent IP development, project reserves (derivative variety shows, artist management), and new variety show projects in the future.

Next comes the revenue distribution, which includes not only the revenue from the program itself, but also the increased value of the studio.

Of the program's revenue, Tanglou accounts for 60% of the net income, including platform revenue sharing, GG sponsorship, merchandise sales, and copyright licensing.

The studio's revenue is distributed as dividends according to equity ownership. If the studio is subsequently acquired or listed on the stock exchange, Tanglou has the right of first refusal to exit, as well as any additional profits.

Of course, in addition to these, there are also risk control clauses, and the tenement building also has an added performance-based betting clause.

The agreement stipulated that Chen Wei and Che Zhe would commit to targets such as program viewership and sponsorship revenue; if these targets were not met, they would be required to reduce their equity stake or provide cash compensation.

In addition, core personnel are bound together; Chen Wei and Che Zhe cannot leave their jobs during program production and studio operation. If they do leave, they will have to compensate the Tanglou for its losses.

Through dedicated investment, equity linkage, and various risk controls, the company maximized both short-term program revenue and long-term studio value enhancement.

Tang Lou is looking forward to the popularity and revenue of "The Rap of China" and its successor "The New Rap of China" after they are released.

With the addition of Chen Wei and Che Zhe, Tanglou now has two more flagship programs and a series of trendy cultural content to follow.

This has made Tanglou increasingly entrenched in the variety show field.