novelraw Chapter 123 of "The Big Band" is a huge hit!
Chapter 123 of "The Big Band" is a huge hit!
While Kugou Video was preparing to launch "The Big Band", Tencent Video also produced a music variety show.
This program, "Scream King," is a small-to-medium-sized experimental variety show launched by Tencent Video in the first quarter of 2017.
This program invited two popular variety show personalities, Da Zhangwei and Xue Ziqian, as celebrity guests.
The two are considered comedic figures in the variety show field, and this time they are going to showcase their quirky talents by adding comedic segments and parodies of songs to the show.
Unlike previous competitive variety shows, "Scream King" is more entertainment-oriented and can be seen as a comedy show.
The director of the variety show department at Tencent Video has high expectations for "Scream King".
Before the launch, we conducted market research. After learning that Coolcat was preparing to launch a music program called "The Big Band", we called the team members together for a meeting.
"It just so happens that KuMiao is also preparing to launch a music variety show called 'The Big Band'. I plan to launch our show at the same time as 'The Big Band' and compete head-on."
"This time, Coolcat's show revolves around the niche culture of bands, which is quite different from traditional singing variety shows."
"Based on our current assessment, this program is likely just an experimental attempt by Coolcat."
"This show is different from the previous shows he made. It will definitely be a niche show in the market, and there has never been a precedent for a variety show featuring bands before, so there is still a great possibility of failure."
"Our 'King of Screams' program boasts both innovation in its format and a guarantee of popular appeal. With the addition of comedic elements from Da Zhangwei and Xue Ziqian, it definitely has a fighting chance!"
Last year, Coolcat launched a variety show that became a huge hit.
Tencent Video had been watching this for a while and was quite unhappy. This was a good opportunity for them to have a head-on confrontation.
"The boss's analysis is absolutely right. It's true that Coolcat is constantly innovating, which is something we should learn from. But always thinking about introducing new things is too radical."
"Tanglou has strong planning capabilities, but it's impossible for them to succeed every time."
"Previous shows like 'Roast' and 'Heart Signal' had a huge audience, but this time, it's an underground band, so the audience is naturally much smaller. Unlike solo singers, how many bands have made it into mainstream media over the years?"
"Moreover, the mental state of those band members is different from the values of the mainstream audience. Many of the band members are also very aloof, so it would be very difficult to manage them with a program."
"That's right. I estimate that after 'The Big Band' airs, the audience won't be too interested in those unfamiliar bands."
"Niche cultures are niche for a reason."
......
After a meeting and discussion, Tencent Video's variety show department officially approved the competition between "Scream King" and Kugou Music's "The Big Band".
Tencent Video is betting that this new variety show by KuMiao will be a Waterloo for Tanglou's variety show business!
Penguin Video is far superior to Kiwi Video in terms of promotion channels and traffic.
This time, in order to compete with Coolcat, they also spent a lot of money on promotion.
While Coolcat was promoting "The Big Band", "Scream King" was also being promoted in full swing!
Compared to the entirely new format and band culture of "The Big Band," the format of "Scream King" is still quite familiar to the audience.
Thanks to the immense influence of Tencent Video, "Scream King" still garnered some popularity and viewership after its release.
Coolcat Hangzhou Business Unit.
The team members of the "The Big Band" project were somewhat nervous as they watched the data and performance after the show went live.
This time, facing direct competition from Tencent Video, everyone is under a lot of pressure.
After all, in the eyes of most people, "Scream King" is more mature in its format and has a larger audience, and it is also a program of Tencent Video.
"The Big Band" is a groundbreaking variety show, something that has never happened before, so everyone was really unsure of what to expect.
The team members were all extremely nervous, but seeing that President Tang remained calm, they all felt a sense of admiration.
"Mr. Tang, aren't you worried at all that Tencent Video's new variety show 'Scream King' will affect our program?"
Tang Lou was not worried at all about the concerns of his subordinates.
In its previous life, "The King of Singers" didn't make much of a splash and its reputation was mediocre. After the show finished airing, it didn't leave a deep impression on the variety show field.
Compared to "The Big Band", it is worlds apart in terms of both reputation and popularity.
Tang Lou smiled and said, "Don't worry, everyone, the quality of our program speaks for itself."
"Moreover, although band culture is a niche phenomenon, music and attitudes towards life have always belonged to everyone."
"Don't underestimate the power of band culture. As long as they can produce some relatable and popular works, this show can also attract nationwide attention."
"Many independent musicians have a very attractive personal charm. As long as their works are good enough and touching enough, they can also resonate with people. At that time, the band's niche nature will become a fatal attraction."
"On the other hand, while Tencent Video's 'Scream King' has a wide audience and a mainstream format, it also represents mediocrity and a lack of distinctive features."
After listening to Tang Lou's analysis, everyone felt relieved.
After experiencing so many projects, the Coolcat team is completely convinced of Tanglou's assessment.
Under Tang Lou's positive influence, everyone stopped being anxious and stopped paying much attention to "Scream King". Instead, they focused all their energy on the production and promotion of their own shows.
Xu Ai, a music enthusiast, enjoys watching various music programs after her busy work schedule.
Thanks to the promotion of Tencent Video through various channels, Xu Aiyi had noticed the show early on, and she also really liked the show's celebrity guests, Da Zhangwei and Xue Ziqian.
After clicking on the program, she started watching it.
While some parts were relaxing and funny, the music was really bad, and some of the performances were quite awkward.
After watching for a while, Xu Ai felt a bit bored and quit.
"It seems like Coolcat also has a music variety show."
Xu Ai opened KuMiao and started watching.
"Wow, this kind of band format is really novel and creative!"
The first band to appear on the show, Reflector, opened with a bang with their song "Hey! Girl." The song is full of youthful energy, giving a passionate and authentic feeling.
Xu Ai became completely absorbed in the performance, especially when it came to Jiu Lian Zhenren's "Don't Bully the Young and Poor," a performance sung in Hakka dialect and featuring an explosive suona accompaniment that sent chills down Xu Ai's spine.
"Wow, that's amazing! No wonder it's produced by Coolcat. They really understand young people. It's so interesting."
There are so many audience members like Xu Ai, all of whom are deeply moved by the band culture and by Cool Cat's sincerity.
Compared to "The Big Band," "Scream King" is simply too ordinary and too boring, and cannot be compared at all.
Without a doubt, "The Big Band" has become a hit once again!