Entertainment: Starting from joining Kugou Video

Chapter 106: Preparing for "The Big Band"

After completing the second episode of "Roast Conference", Tang Lou can finally find some time to prepare for the next variety show project.

During this time, Kiwi Fruit had been keeping an eye on Tang Lou, and Tang Lou was also keeping a close eye on Kiwi Fruit's every move.

Kiwifruit has now withdrawn from the competition among top video platforms, and with the overall platform's revenue declining, many programs and films have been affected.

Compared to last year, the number of kiwifruit projects started this year has been reduced by half, the number of projects submitted for approval has also been reduced by half, and the number of projects that have passed the approval is even smaller.

Kiwifruit companies are no longer willing to undertake high-risk projects. What they need now is stability, and they are pursuing short-term revenue and profits.

This has caused kiwifruit to lose its original characteristics and spirit.

A video platform that relied on original content copyrights has seen its image plummet after losing its leading position in original content copyrights.

Kiwifruit that has lost its soul gradually loses its charm, not only for the audience, but also for partners and employees.

Miwei Media and Kiwifruit had a long-standing and very pleasant working relationship.

However, now that this situation has arisen, apart from the "Qipa Talk" series, Miwei Media has begun to gradually sever ties with kiwifruit and has started planning new projects with Tencent.

Tanglou also seized this opportunity and prepared to bring over a very special variety show from the previous life of kiwifruit.

That is the variety show "The Big Band" which is considered a masterpiece by many.

This variety show helped bring niche band culture into the mainstream.

It also introduced many people to those bands with unique personalities.

For example, Painkiller, Second Hand Rose, Mr. Turtle, New Pants, Shui Mu Nian Hua, Reflector, Hedgehog, Face Band, etc.

Of course, like talent shows, these kinds of variety shows will face the dilemma of exhausting resources.

After all, there are only a limited number of excellent bands on the market. The first one or two seasons can still have enough novelty and characteristics, but the reputation and popularity will decline later.

Therefore, Tanglou's plan for this season of "The Big Band" is the same as that for "Produce 101": the show will run for a maximum of two seasons and then end abruptly at its peak.

In its previous form, the first two seasons of "The Big Band" received excellent reviews, but the popularity and reviews began to decline in the third season.

However, this does not affect the uniqueness and novelty of "The Big Band".

Tanglou's decision to produce this variety show is, of course, to give KuMiao Video a more cutting-edge, innovative, and diversified brand image.

In today's video platform market, KuMiao is basically the industry leader, and it was the first to try out many variety show formats.

Such creativity and production talent can surprise members and make them feel that they are getting more than their money's worth.

Compared to Penguin's mediocrity and Kiwi's failure, Coolcat is now definitely the industry leader.

However, there is a lot of work to be done in order to produce a show like "The Big Band".

The most important thing is how to contact and cooperate with music institutions.

To achieve this goal, Tang Lou had to visit a very important person.

At least for now, he is a public intellectual leader and a highly regarded top student from Tsinghua University.

Gao Xiaosong is now considered an important mascot for Alibaba's Digital Media and Entertainment Group.

Unlike Tang Lou, who rose to prominence through real competition and market forces, Gao Xiaosong relied entirely on his personal popularity and reputation to assume an important role in Alibaba's Digital Media and Entertainment Group.

Currently, Gao Xiaosong is still the chairman of Alibaba Music, holding the same rank as Shen Yan, but he has greater industry influence, resources, and power.

Shen Yan is far superior to Gao Xiaosong.

Even today, Tanglou still wields far more real power than Gao Xiaosong, and KuMiao Video is an even bigger behemoth than Alibaba Music.

Gao Xiaosong did enjoy a period of fame with his talk show "Xiaoshuo," but these outdated remarks later led to him being universally condemned.

Especially after Prison A's major revelations, once the "cut-off line" was revealed, Gao Xiaosong and other public intellectuals were immediately despised by everyone.

Tang Lou's impression of Gao Xiaosong was so-so, but at this point in time, he still had great value to him.

Regardless of his ideology, Gao Xiaosong still has some influence and talent in the music industry, and he also has a wide network of connections.

Tang Lou sought out Gao Xiaosong this time, of course, to work together to persuade music organizations such as Modern Sky, Taihe Music, and StreetVoice to provide band resources.

Besides Gao Xiaosong, Tang Lou also needs to find a very important person, namely the talented musician Zhang Yadong, who is also one of the key figures of this program.

As for the host and controller, Tang Lou planned to invite the elegant and intelligent Li Jian.

Then, Tang Lou also plans to invite Li Dan, who is on his side, to "The Big Band". In his previous life, Li Dan also joined this program and achieved very good results.

Apart from these few people, the rest of the lineup is just a copy of the previous one. As for the guest stars for each episode, that's not a problem for Tang Lou at all.

After deciding on the "The Big Band" project, Tang Lou immediately met with Gao Xiaosong through Shen Yan's arrangement.

Gao Xiaosong truly lives up to his reputation as a classic example of someone who talks big, quoting classics and speaking eloquently.

Looking at that face, Tang Lou couldn't help but exclaim: It's fucking ugly!

Although Tang Lou had only a so-so impression of Gao Xiaosong, he only approached Gao Xiaosong because of the needs of creating this program.

However, after hearing about Tang Lou's plan, Gao Xiaosong took it very seriously and appreciated it.

Some even regard the tenement buildings as close friends.

The person who can plan a show like "The Big Band" must be a cultured person who loves music, understands rock and roll, and knows bands.

Gao Xiaosong immediately patted his chest and guaranteed that he would act as a go-between and help contact various music institutions.

Just in time, Gao Xiaosong also planned to take this opportunity to put the classic songs from "The Big Band" on his Ali Planet.

During the conversation, Gao Xiaosong boasted about his musical plans.

"Brother Tang, I'm planning to integrate Xiami Music and Tiantian Music, and transform our Alibaba Music into a world-class music institution!"

Listening to Gao Xiaosong's self-praise, Tang Lou smiled and echoed him.

In my heart, I was just cursing!

It was even built into a world-class music institution. However, under the leadership of Gao Xiaosong, a guy with big ambitions but little talent, the launch of Ali Planet directly led to a massive loss of users, dropping from tens of millions of daily active users at its peak to less than 500,000!

Looking at Gao Xiaosong's entire career at Ali Music, he is basically a mascot, a famous person with little practical talent.

During his years at Alibaba, Gao Xiaosong was constantly teased by Alibaba employees, and his only real contribution was inviting overseas artists to collaborate at the Double Eleven Gala.

This time, Tang Lou came to see Gao Dajin's rare advantage, which was his connections as a member of a prestigious family.