novelraw Chapter 37 Pressure Penguin Video
Chapter 37 Pressure Penguin Video
After seeing Liu Mian off, Lin Yi first registered the copyright for the lyrics and music of "Liang Liang".
Afterwards, I contacted Deng Nan and asked her to help with the arrangement and to schedule the vocal recording time.
"Honey, is this song a duet?" Yu Nuannuan asked, blinking her big eyes.
"That's right." Lin Yi met Yu Nuannuan's expectant gaze and nodded firmly. "We'll sing together then, Nuannuan, don't think I'm holding you back."
"How could that be?" Yu Nuannuan said with a smile, her eyes sparkling.
...
Not only does Earth Studio value the Detective IP, but Tencent Video does too, and perhaps even values it more.
The first season of Detective Conan achieved great success both domestically and internationally.
Domestically, it directly or indirectly boosted Tencent Video's membership growth and user retention by over ten million, halting its decline.
Overseas, especially in cherry blossom-growing regions, it has achieved phenomenal success, successfully penetrating the younger demographic and attracting millions of users.
These users won't simply close the app after watching Detective Chinatown on Tencent Video.
They will continue to explore the platform, thereby generating buzz for other dramas and modules on the platform.
In this process, they may become long-term paying users of the platform.
...
The vehicle drove into the underground parking lot of the Penguin Coastal Building.
As Lin Yi and his assistant entered the lobby on the first floor, Xiao Chen, the assistant to Director Zhuo who had been waiting there, quickly came up to them with a respectful and enthusiastic attitude.
"Ms. Lin, you've arrived. Mr. Zhuo is already waiting for you in his office. This way, please, let's take the VIP elevator."
As Xiao Chen led the way, he spoke.
Along the way, penguin employees (from other departments within the penguin company) cast curious glances at us.
Upon arriving at the floor where Tencent Video is located, the nature of my gaze shifted.
Admiration, even a touch of awe.
Clearly, they recognized Lin Yi.
A rising star on Tencent Video in the past two months.
This treatment is completely different from when they first came to discuss cooperation.
Lin Yi remained calm, understanding the situation perfectly.
This respect comes from strength and achievements.
The series "Detective X" directly boosted Tencent Video's revenue that season and will continue to have a positive impact on the future.
As a result, Tencent Video employees' quarterly performance bonuses generally increased by 20% to 30%.
The core project team responsible for the promotion, operation, and business coordination of "Detective X" has seen its performance bonuses increase by more than 50%.
Arrived at Director Zhuo's office.
"Mr. Lin, please have a seat." Director Zhuo personally stood up to greet him with a broad smile. "Try this year's new tea."
After exchanging a few pleasantries, Lin Yi got straight to the point.
"Mr. Zhuo, both of us are clear about our cooperation intentions for the second season. The main purpose of our visit today is to synchronize our progress and also to discuss an external issue that may affect the progress."
"Oh? Please go on, Professor Lin." Director Zhuo's expression turned serious.
"Regarding the contract renewal for lead actor Sun Haoxuan," Lin Yi said calmly, "Tianxing Entertainment has different ideas."
Director Zhuo frowned slightly: "Tianxing Entertainment? They want to raise the price?"
"Yes, they are demanding a higher share of box office profits and rights to revenue from related merchandise."
Lin Yi nodded. "Furthermore, they are unwilling to sign long-term contracts; they only want short-term ones."
Lin Yi doesn't mind sharing the profits from related merchandise; he's not one to keep everything to himself.
But this is a reward for long-term partners, not a coerced compromise.
After a pause, giving Director Zhuo time to process and think, Lin Yi continued:
"Mr. Zhuo, you know that."
To create a successful IP, you need a stable core team with shared values.
If Tianxing Entertainment persists with its unreasonable demands, I will immediately initiate the process of replacing the actor.
Even if the character X is very important to the Detective Conan IP.
Director Zhuo frowned even more deeply.
Lin Yi did not directly ask Tencent Video to do anything, but he clearly pointed out the problem and the possible consequences it might cause.
Replacing the lead actor will inevitably affect the filming schedule and quality of the second season of Detective Conan.
This could impact the overseas market that Tencent Video values highly, dealing a heavy blow to Tencent Video's nascent overseas market.
Director Zhuo sensed the pressure in Lin Yi's words and understood his purpose.
He paused for a moment, then slowly said, "Mr. Lin, I understand your concerns."
The significance of the Detective X project to Tencent lies not only in its immediate traffic and revenue, but also in the direction it represents.
I will keep an eye on this.
...
After Lin Yi left, Director Zhuo immediately convened a small meeting of senior executives.
At the meeting, Director Zhuo made a proposal.
Tencent Video intervened and provided "communication" and "suggestions" to Tianxing Entertainment, which facilitated the successful renewal of Sun Haoxuan's contract with the Detective Chinatown production team.
No sooner had he finished speaking than Director Li voiced his objection.
"Mr. Zhuo, is it worth putting pressure on one of our key content providers (Tianxing Entertainment) for the sake of a collaborative project?"
Director Li leaned back in his chair, speaking in a calm and unhurried tone.
"Don't forget, the copyright to 'The Great Detective' isn't in our hands; it's in Lin Yi's personal hands. Working with him puts us in a passive position all the time."
Director Li paused for a moment, then continued to elaborate on his point of view:
"Instead of wasting too many resources on this project, we should concentrate our resources on 'Battle Through the Heavens'."
This is an S+ level IP that we exclusively represent on Tencent Video; it has the potential to become a blockbuster or even a phenomenon.
Director Zhuo's face darkened: "Director Li, your viewpoint is too short-sighted!"
The value of "Detective X" lies not only in its popularity in China.
Its success in overseas markets, such as the cherry blossom region, is phenomenal and of strategic significance.
This is something that our other projects, including "Battle Through the Heavens," will find difficult to replicate in the short term.
It helped us open up overseas markets, and subsequent development is key to consolidating and expanding this advantage.
Director Zhuo emphasized, "There's one more thing: 'Detective X' is the benchmark that our public submission channel has set."
It's a living example that tells all creators that if you come to Penguin and have good works, you can stand out and succeed.
If internal coordination issues cause changes to the core of this benchmark project, or even a decline in quality, how will the outside world view us?
How many outstanding independent screenwriters will dare to submit their heartfelt works to us in the future?
Director Li remained unmoved: "President Zhuo, loud slogans are useless."
Expanding into overseas markets is a long-term strategy, but controllable intellectual property is equally important; we shouldn't end up benefiting others.
As for the submission channel, one successful case is enough to demonstrate.
Furthermore, pressuring Tianxing Entertainment also carries risks, potentially impacting future collaborations.
Inside the meeting room, Director Zhuo and Director Li, two powerful figures, each held their own views, and the atmosphere became somewhat tense for a moment.
Most of the other attendees kept their eyes closed and were unwilling to express their opinions easily.
After all, there's no benefit to it.