novelraw Chapter 22 Door-to-Door Techniques
Chapter 22 Door-to-Door Techniques
The instant popularity of "Detective X" upon its premiere can be attributed to a combination of favorable timing, location, and people.
The right time.
Tencent Video lacked any high-quality dramas this quarter, leading to a backlog of user demand and creating strong anticipation for watching them.
Detective X seized this market window.
Geographical advantage.
Tencent Video spared no effort in promotion and publicity.
Due to some unexpected factors, "Detective X" assembled a lineup that is quite formidable in the online drama field.
New A-list actors star, veteran A-list actors make guest appearances as variety show hosts, and a former pop star sings the theme song.
All of these factors have attracted multi-dimensional attention to the series.
Human factors.
The first case in "Detective X," "Murder on the Orient Express," was of high quality and featured an innovative concept, earning it a very good reputation in the niche genre.
Finally, X's final choice in "Murder on the Orient Express" sparked a great deal of discussion.
This social issue, which transcends the reasoning itself, greatly enhances the work's reach and word-of-mouth effect.
...
"Mr. Lin, let's discuss the follow-up arrangements for the project."
Assistant Xiao Chen continued to distribute red envelopes, while Director Zhuo called Lin Yi to the conference room for a small internal meeting with investors.
"You've seen the data; both the popularity and completion rate exceeded expectations."
Director Zhu got straight to the point.
"With such a positive market response, we hope this series can be made longer and the number of episodes extended."
After a pause, Director Zhuo added, "We can renegotiate the contract issues, such as adding bonuses and having Tencent Video cover the production costs."
As long as the first season of "Detective X" doesn't fall apart, the contract terms for Tencent Video to acquire the exclusive online streaming rights for the second season will not be the same as before.
A high guaranteed minimum plus revenue sharing is the basic treatment for well-known IPs.
The bonuses mentioned by Director Zhuo and the fact that Tencent Video would cover the production costs are essentially a guaranteed supplement for later production.
Lin Yi did not answer immediately upon hearing this.
The cooperation between the two parties is in its honeymoon period, and economic considerations are not Lin Yi's main concern.
He was considering the impact of adjusting the number of episodes on the quality of "Detective X".
He understands Tencent Video's needs.
Strike while the iron is hot, make the most of the current window of opportunity, and retain users and generate revenue as much as possible.
After all, the time from project initiation to broadcast of a TV series is not short, and the explosive attention it receives right now is something that can't be expected.
However, if this explosive attention disrupts the original plan, it would seem as a loss of strategic focus.
One season consists of 12 episodes and 6 cases.
This wasn't something Lin Yi came up with on a whim.
After pondering for a moment, Lin Yi slowly shook his head and offered a different opinion.
"Mr. Zhuo, I understand your concerns, but..."
He paused, and seeing that Director Zhuo was listening attentively, he continued:
"There is a universal principle of structural aesthetics in literary creation."
A promising start, a timid end, and a strong finish.
It emphasizes that any work should have an attractive beginning, a solid main body, and a powerful ending, thus forming a complete, harmonious, and effective whole.
The same applies to the TV series "X".
The first and last cases are like the beginning and the end of a story, while the four cases in the middle are like the end of a story.
If the number of episodes is increased, the pig's stomach will appear bloated.
Lin Yi gave Director Zhuo some time to process the information.
"I think it's better to finish filming all 12 episodes as planned, rather than hastily changing the established structure and pace of the first season, and then start production on the second season as soon as possible, rather than rushing to change it."
The gap in between will allow the positive word-of-mouth for "Detective X" to continue to grow.
Director Zhuo pondered, as if considering Lin Yi's suggestion.
After a long pause, he finally spoke: "Mr. Lin, I agree with your opinion."
However, could we start discussing a collaboration plan for the second season ahead of time? After all, preparations take time.
Old fox.
Lin Yi cursed under his breath, realizing that this was Director Zhuo's true intention.
He hoped to sign a contract with Lin Yi before other platforms reacted.
To this end, he also used a communication strategy from psychology.
Door-to-door skills.
By first making a larger request that the other party is likely to refuse, and then making a smaller, more genuine request after being rejected, the success rate of the second request being accepted can be effectively increased.
But is it necessary?
At this stage, it can be said that cooperation between Earth Studio and Tencent Video is mutually beneficial, while separation is mutually detrimental.
As long as the penguins don't deliberately drive down the price, Lin Yi doesn't mind continuing to cooperate with them.
"Yes, I will arrange for someone to connect and discuss cooperation plans for the second season."
...
Having just finished a short meeting with Director Zhuo, Lin Yi rushed to another, larger conference room.
This afternoon, the variety show "Detective Challenge," which is a companion program to "Detective X," will also premiere.
"Detective Challenge" is inspired by "Who's the Murderer" in a parallel universe Earth.
The host guides the guests to take on challenges in the cases of "Detective X".
Lin Yi pushed open the door and entered the conference room. The people who were staring at the screen turned around and greeted him.
"Teacher Lin." (Excellent)
"Teacher Lin." An important but unnamed behind-the-scenes figure.
"Teacher Lin, please sit here." Liu Mian.
Liu Mian is a veteran A-list actress, the host of "Detective Challenge," and one of the few artists who successfully transitioned from acting to business.
Lin Yi smiled and responded to everyone one by one, then sat down on the sofa next to Liu Mian.
Of course, both sides maintained a safe social distance.
"Teacher Lin, what are your thoughts on 'Detective Challenge'?" Liu Mian asked, her tone filled with pleasure.
"It shouldn't be too bad." Lin Yi used the same excuse as yesterday, replying with a smile, "With Sister Mian in charge, plus..."
Lin Yi said a string of nice things, praising Liu Mian and several behind-the-scenes staff.
Liu Mian's role as the host of "Detective Challenge" has, to some extent, boosted the reputation of both "Detective X" and "Detective Challenge".
Established celebrities can only participate in a limited number of variety shows each year.
Too much exposure can lead to overexposure, which in turn reduces commercial value.
Liu Mian's company has a deep partnership with Tencent Video, and she only agreed to host "Detective Challenge" because of certain resource exchanges.
Although she wasn't a professional when recording the show, she was very dedicated and didn't put on airs at all. Instead, she cooperated well with the production team.
Judging from the final cut, the program is quite good.
In Lin Yi's original plan, "Detective X" and "Detective Challenge" would mutually drive traffic to each other and gradually increase their popularity.
Yes, the main purpose is to leverage Liu Mian's popularity and use "Detective Challenge" to drive traffic to "Detective X".
Unexpectedly, the first two episodes of "Detective X" became an unexpected hit.
As the group chatted, the clock in the conference room quietly struck twelve.
The detective show "Detective Challenge" has premiered.