novelraw Chapter 1276 Five versions and behind-the-scenes stories
Chapter 1276 Five versions and behind-the-scenes stories
Qin Jue thoughtfully left time for the ladies to express their feelings. After being bombarded with a lot of questions like "So handsome?" So handsome? So handsome? ! ] After being confused by the barrage for half a minute, she smiled and said:
"Very good. Judging from your reactions, I didn't shoot this commercial in vain."
[Not only was the shot not in vain! ! ! 】
[I was stunned by the handsomeness without any defense...so cute and handsome...]
[There is no substitute for the whole process, how come you can do everything! ! Who do you want to be so handsome while snowboarding? # Go crazy # Go crazy]
[The storyboards and transitions are so amazing, they are obviously real people but they are shot like animations! 】
Qin Jue nodded with a smile: "Yes, the design took a long time. Not counting the three pre-selected plans early in the morning, Leo - I'm talking about Kou Ze Shufang's side - probably changed five or six versions, very carefully. of a production.”
[Oh my god, how long did it take to shoot?]
"The shooting was really fast." Qin Jue told the truth, "I went to two places at that time, a tropical rain forest and a Tibetan city in the Himalayas. I was responsible for shooting here and shot a lot of material. Why do I have a headache? The editors are the staff of Kou Zeshu’s Eagle series.”
Then he continued with a smile, "Looking at the final effect, I think it is unjustifiable not to increase bonuses for the staff."
【reward! Big reward! 】
[The cameraman and makeup teacher both added chicken legs to me! 】
[I’m curious about the content of the abolished case, can you tell me? (Xingxingyan pulls at Teacher Qin’s sleeves)]
[Strongly agree, please share the behind-the-scenes details, I want to hear them! 】
"Let me think about it." Qin Jue pondered for a moment, and then briefly explained to the ladies some of the more common advertising plans that Kou Ze Shufang had originally prepared, and then talked about the whole process without covering up, "—— It’s not impossible to shoot these three, but the Eagle series is quite a special product in my opinion, so I think it can be a little exciting and out of the ordinary.”
"I happened to have collaborated with Grayson before when I was shooting Vintage. The style of that vintage advertisement was to focus on the clothing itself and also add storytelling. The two were integrated to express the brand's theme.
"Mr. Parr, the person in charge of Kouze, has seen my past works, so after we communicated in detail, we agreed that the Eagle series jacket advertisement also has a lot of room for storytelling, and we decided at that time to use a relatively specific plot. Drive the atmosphere, emphasize the characteristics of the product, and depict the concept of the entire Eagle series.
"The two outdoor shooting locations were decided on first, and they were not as twists and turns as the plan. Speaking of the plan, my character in the first version was the designer of the jacket. And the plot is actually a bit sad. It tells the story of this designer who treats his work very much. Serious, even to the point of being stubborn.
“In order to make a jacket that was both beautiful and practical, he personally went to tropical rainforests and snow-capped mountains to inspect and experience it, and then secluded himself in a mountain hut to revise the design draft day after day. During this period, only one animal was rescued by him by chance. The once-passing eagle often came to keep him company.
"In the end, the jacket was born in the hands of the designer, but at this time the designer had spent his whole life and slept in the hut. In the second half of the story, the eagle grabbed two samples of the jacket and gave them to him. People who come to the rainforest and snow-capped mountains for camping and adventure, so this style of jacket has been deeply connected with the image of the eagle, and the story of the designer and the eagle has been passed down together."
Qin Jue paused after speaking, "Not long after this version of the plan came out, Leo and I - oh, Mr. Parr - in short, we killed it very quickly, without even taking a picture."
"Because to be honest, selling feelings is not the way to sell it. It is not only suspected of false propaganda, but also very subtle sensationalism. The overall atmosphere is heavy, as if customers buy jackets out of sympathy or touching stories, not because of the product itself. "
Qin Jue said bluntly, "And the relationship between the eagle and the jacket in this version of the plan is a bit far-fetched. Although the designer did get some inspiration from the eagle in the story, I always felt that replacing the eagle with another animal would A plant, a thing, or a person, it seems. It doesn't have that uniqueness, you know."
"So the second version of the plan was quickly born. This version is much more lively in comparison. It tells the story of an eagle farmer who encountered many problems in the process of raising his own eagle cubs. For example, the eagle's claws became sharper and sharper, and it would scratch Clothes, for example, if you don’t wear conspicuous enough, you can’t be found by an eagle immediately in the forest, or if it’s very real and very funny, what should you do if the eagle suddenly pees on you while holding the eagle on your arm, and the fabric is soaked...”
Qin Jue smiled and waved his hand, "I think you can guess the creative point. It is that the eagle farmer gradually started to improve the jacket according to his own situation, and finally modified it to create a jacket with outstanding performance and practicality. .”
【Grass! 】
[After a bit of brainstorming about the scene, I feel that if it were shot, it would be an impressive advertisement hahahahahahahaha]
"Indeed." Qin Jue couldn't help but laugh, "But compared with the first version, this second version is a bit too hard, and it doesn't integrate well with the environment, so I still pass."
She raised an index finger and shook it, smiling as she narrowed her eyes.
"Then came the third version. This version weakened the storyline and gave more space to thrilling scenes. The specific content was divided into two parts according to different outdoor environments.
"First of all, the first group of people accidentally encountered danger during an investigation in the tropical rainforest. At the critical moment, an eagle appeared holding a jacket. The lone scientific researcher relied on the jacket to successfully survive in the wild for a day until he found the companions he was looking for;
"Then we turned to the snow-capped mountains. The second group of people went into the mountains to explore and hunt for treasures. They were holding treasure maps with eagle logos in their hands. Finally, they found the treasure chest. The moment they opened it, the golden light shone. When they took a closer look, they saw a pile of jackets.
"Compared with the previous plan, the third version does not pay much attention to logic. It focuses on one cool scene and the specifications are based on blockbusters, so that everyone can enjoy watching it.
"However... Leo feels that it is too wasteful for me to play the two roles of scientific researcher and leader of the adventure team. Although the shots are definitely not bad, it is still 'short of strength'."
Qin Jue shrugged, "Just like that, we have reached the fourth edition again. I feel that the responsibility for this edition lies with me. That's what happened. When I first chatted with Kou Ze Shufang, the other person asked me if I could use one word. As the core of the promotion of the Eagle series, what would I choose, and my answer is - loyalty."
"This is an emotional word with a bit of an anthropomorphic meaning. I believe that anyone who has raised a pet or trained an animal companion must have experienced the feeling of being connected with your animal friend, and this series of products is Outdoor jackets, this kind of clothing, or this kind of equipment, bring you a sense of security when you engage in thrilling outdoor sports, because they accompany you and protect you all the time during the whole process.
"That's why I say 'loyalty' - the jacket you wear is like a living animal friend who can't speak human words and is always by your side.
"Leo and I hit it off on this point of view. He liked the answer I gave him very much, and he always tried hard to include this element when conceiving and finalizing the plan."
"But as you have just seen, the Eagle series of clothes can introduce too many points." Qin Jue raised his fingers dumbfounded, "Windproof, waterproof, scratchproof and wear-resistant, suitable for rainforests and snowy mountains, etc. For various occasions, there are also various user-friendly details such as easy-to-wipe clean, numerous pockets and fixed straps, etc. It is really difficult to add conceptual expression to these.”
"An advertisement only lasts so long. If you add it all at once, it will only become bloated and messy."
Qin Jue smiled helplessly.
“The fourth version discussed at that time was like this: I am the protagonist of the story, and I have a jacket that my grandfather left to my father, and my father left it to me, which is similar to a family heirloom.
"Then the eagle-shaped logo of the jacket is actually a 'spirit', a spirit behind, a guardian spirit. Like my ancestors, I love nature and often go outdoors. Whenever I encounter danger or trouble, the jacket on me will It will appear and solve my troubles so that I can enjoy traveling in the wild safely, happily and freely.
"The idea itself... is a good one. It not only explains the concept of 'loyal waiting', but also demonstrates the performance of the jacket, and at the same time allows the audience to feel the charm of nature.
"Until a staff member accompanying the team said: 'Isn't this the Aladdin Condor?'"
Qin Jue covered his face with one hand, chuckled and rubbed his forehead twice.
"Oh, everyone was withered at that time, do you know -" she couldn't help but laugh, "The plot suddenly became very cunning, like that..."
【It’s so funny! ! ! 】
【When you are in trouble, rub the eagle logo on your jacket, right? o(*≧▽≦)ツ┏━┓】
[What summoned beast (x)]
"So the fourth version was slightly adjusted, and the protagonist was changed to a girl, and I became the eagle living on the jacket." Qin Jue smiled and shook his head, "Then the plot developed all the way to a romance. After two scenes, I tried I can’t stand it anymore. I think it’s better not to make such a hard-core jacket look like a fantasy sweet pet drama. It’s weird, brother, it’s really weird.”
"And what do you want those gay men who buy hard-shell jackets to think about this commercial? When you buy it, wear it, and look at the commercial again, it seems that after you put on this clothes, there is a loving man lying behind you. I'll protect you, don't talk about being gay, just say it if it's scary or not."
The barrage burst into laughter.
"Leo was misled by what I said about 'loyalty'. This blame is really mine." Qin Jue reviewed again, "Fortunately, we didn't waste time and quickly adjusted our thinking, and the whole team started again."
"This time we retained the idea of 'I am equal to the eagle', but overturned an important previous idea - we did not intend to have a direct connection between the eagle and the jacket."
Qin Jue suppressed his smile and became serious.
"For a long time, everyone has been thinking about how to combine the concept of the eagle with the product of the jacket, but the results of the solutions they came up with were not satisfactory. Therefore, we cut off our warriors and simply let the eagle become a part of the entire commercial design. Became the passive party.
"The fifth version is almost the same as the final film. In this version, I am a wild eagle, an anthropomorphic image of an eagle. 'I' myself is a part of nature and also symbolizes nature. .
"When people step out of indoors and into the wild, it is an escape from the shackles of the world. People struggle to escape from the heavy study and work, take a breath, let go of everything in this short time, and talk to nature without distraction. This The process is very wonderful and beautiful.
"But at the same time, nature will not give you a good look just because you are a human being. It will always be there and will always be free. It has a gentle side and also hides many unknown dangers, so we use the word 'adventure' To describe outdoor sports, everyone takes risks to get pleasure from these sports. This is a kind of courage and determination to go to the tiger mountains knowing that there are tigers in the mountains. The reason why we choose to take risks is precisely because we yearn for freedom in our hearts. , unwilling to be ordinary and eager for an exciting life.
“Amidst all this, what Kou Ze Shufang’s jacket can do is provide you with a guarantee when you take risks.
"After thinking about this, our idea went very smoothly. In the plan, my eagle represents wild creatures and nature. In the tropical rain forest, the heroine faced a crisis, and the eagle chose to help her, and the heroine also kindly Treat the eagle and use human technology and methods to give back to nature; in the snow-capped mountains, skiers are driven by curiosity to pursue the mysteries of nature, and are cruelly tested by nature, but they still have a glimmer of hope in the dangerous situation. Survived, and finally escaped from danger with the help of the eagle.
“We don’t want to avoid the dangers of outdoor sports, and we don’t want to portray nature as peaceful and peaceful. This is untrue and unrealistic.
“In other words, it is precisely because it is dangerous and precisely because people are taking risks that they need such a jacket to protect you as much as possible.
“In the commercial, the jacket is a gift from humans to the eagle, a bridge for the harmonious coexistence of humans and nature. I think this design is quite interesting.
“Because we humans are very powerful, our small bodies may be too fragile to withstand the thunderous wrath of nature, but we can make ourselves stronger by building equipment and become able to talk to nature on an equal footing.
"And when the powerful human beings faced the eagle that represented nature, their first reaction was not to capture it, not to invade or conquer it, nor to take it away or bring it back to the human city, but to choose Send your equipment out and share human wisdom with it, so that it can also be protected by this wise and powerful force."
Qin Jue's eyes gradually turned warm as the memories were recounted.
"In the end, the eagle stayed in the rainforest and the snow-capped mountains, and people returned to real life after a rest. The two are like friends in different places. They usually live their own lives, but when they get together by chance, they can still be intimate. Have fun and play. I think this is a very healthy way for us ordinary people to get along with nature. When we should be busy, when we are free, go outdoors to release the accumulated stress, take a deep breath among the mountains and snowfields, and find our soul. of peace.”
As Qin Jue spoke, he couldn't help but smile when he thought about the time he slipped out to have fun during the filming.
"I like the core of this commercial very much, and I believe that many "outdoor" friends will have the same resonance as me."
[Damn it, I’ve lost the opportunity to resonate with Teacher Qin]
"You can't say that, I'm a homebody too." Qin Jue laughed, "But who said that staying in nature doesn't count as a homebody? If the protective measures are taken, go camping alone, set up a tent, and lie down quietly Reading books and watching movies in the forest is a great feeling away from the hustle and bustle of the world.”
[A new definition of the concept of home.jpg]
[Indeed, I often go out for a walk alone. When I’m tired, it’s really relaxing to go to a place where no one knows you.]
[It’s great to be able to bring goods. @The partner will quickly put this live broadcast reaction on the homepage (bushi)
[Qin Jue to Kou Ze Shufang: If you ask me to speak for you, then you have found the right person]
[Urgent, urgent, when will this video be synchronized across the entire network]
[←You can already see it elsewhere, although the full version is only available on Kou Ze’s V blog and E-station official account]
When Leodo conceived the plan, his thinking was close to the Vintage micro-movie directed by Grayson. The promotional and marketing methods were basically the same as those of Qin Jue's commercial. The whole film was longer, but it could be flexibly broken into one or two pieces. Minutes or shorter segments are used for advertising.
In order to be more suitable for the Longzhou market, "Walking with Eagles" lasts six minutes, which is exactly in line with the audio-visual habits of contemporary audiences. It can receive enough information without being dissuaded by the length and losing interest in watching. For those platform users who have no patience to watch the video if it exceeds three minutes, Kou Zeshufan also cut out the tropical rain forest part, the snow mountain part and the last two intertwined two-minute short films based on the content for them to watch.
In addition, there are many individually edited highlight moments, such as "Mud water splashed on the jacket and was easily washed away" to demonstrate the performance and functions of the jacket, "The heroine takes out her pocket with a 'swish'", "The boy in the snow mountain accurately grasps the fixed hanging "With the belt", as well as "the young man jumping down and covering his mouth, the heroine", "the young man looking back at the snow mountain" and "the young man snowboarding flying", etc., which show the spokesperson showing his face and looking cool, etc. These are all short clips of less than 30 seconds, starting and ending It can be put online with the logo of the Kou Ze Shu Fang Eagle series. It is foreseeable that the effect will be very good.
[I must say that the snow falling on the eyebrows is the taste of gods! ! At first glance, I thought they were bleached white eyebrows, but upon closer inspection, they turned out to be snow. I looked back in amazement and was stunned by the beauty]
[I always feel that Kou Ze has an internal Qingqing(?) who gave me a lot of great shots]
[Yes, yes, as soon as the heroine raised her head, blades of grass flew, and a boy sitting on a tree came towards her. A super clear close-up shot from an elevated angle. What kind of shojo manga is this?]
[The pure and wild rainforest eagle cub and the cold-faced snow mountain eaglet make me laugh so hard ^q^]
[One with messy hair and one with long hair is also very civilized... Who will feed me some narcissus food... (melting)]
[And the setting is that they are all harpies that can take human form, and there is no reproductive isolation in species! ! 】
"Stop, stop, wait a moment." Qin Jue, who came back from receiving the express call, glanced at the barrage in the live broadcast room, "It doesn't have to be so meticulous!"
[Do you know what it means to be rigorous as a fangirl! 】Dear ladies, you are not afraid.
"Hey." Qin Jue wrinkled his features and replied to them with a classic emoticon from Qin Jue's phone in the study.
But really speaking, with such a cp, she, the main character, doesn’t mind chatting and laughing with her friends. After all, these are all pairings emanating from the characters. Compared with those who use every word spoken by the real actors. , put a filter on everything she does and endlessly make up the wrong things, the former makes her feel more comfortable and easier to accept.
[As an aside, there will be a live broadcast tomorrow and the day after tomorrow? The seventh episode of "Shadow of the Heart" is about to be released # Poor # Pair of fingers]
"We won't broadcast it for now. Let's save it until the eighth episode and watch it together." Qin Jue recalled his recent schedule, "I've been a little busy lately."
Tomorrow "Heart Shadow Link" will officially wrap up, and the Golden Orchid Awards ceremony will be held on November 8th. Qin Jue will have to prepare makeup and check into the nearest hotel in these few days. This year's Golden Orchid Awards has "FROZEN", a popular special effects musical, shortlisted, but it has received less attention than before. Qin Jue has the right to invite to the list given by the "Entertainment Intern" program team, so he has a lot of serious things to worry about.
In the remaining spare time, she planned to chat with the "Super Power" sports drink in person, and by the way, play the prototype ancient style online game "Sword Shadow Talent" to truly experience the protagonist controlled by the player when going through many important plots of the main line. What a state of mind.
【Busy, please be busy, the child is older # wipe away tears】
[Speaking of which, is there a road show for the Eagle series endorsement? ! 】
"Uh... no." Qin Jue shook his head honestly, "I really don't like to make announcements. As an actor, it's better to keep a little distance and a sense of mystery."
[Woo woo woo, okay]
[It’s also good to have online live broadcast——]
"Isn't this going to be broadcast live online?" Qin Jue said with a smile, deliberately misinterpreting the meaning of this barrage and changing the topic.
[It’s about Kou Ze Shufang’s business activities. # Crazy, please expose more, brother, don’t be too low-key! ! ! 】
Seeing that he was about to be barraged by "career fans" again, Qin Jue looked at the camera with his usual expression and shook his phone:
"Didn't I get a call just now? It was from Kou Ze, saying it would be delivered to your door in a while."
Then he teased, "I've been busy unpacking recently."
【Laughing to death! 】
[Don't remind me of the "FROZEN" gift package (screaming), who didn't grab the spot, it was me! 】
[Thank you for the invitation. We are in the live broadcast room of the official flagship store of Kouze Shufang. The host lady said that there is a super discount for the same style when ordering now. I declare that you are the king of delivery (dog head holding roses]
[Sisters in front of you, please give me your address! ! 】
【I want it too, I want it too】
Qin Jue opened a new topic first, and later some friends who were quite sensitive to the barrage atmosphere responded promptly, and those discordant voices were dispersed before they could gather momentum.
The knock on the door also sounded like timely rain.
"Oh? What a coincidence."
Qin Jue smiled, stood up and left his seat, waving his hand for the drone to follow.
The camera paid attention to privacy and security as always, and did not capture any details that might reveal the address. Qin Jue thanked the courier and returned to the study with the intact box in his arms.
"My live broadcast of unboxing shouldn't steal business from the official live broadcast room, right?"
She joked, took out the blade between her fingers, and lightly slit along the tape seal. (End of chapter)